When you type in a web search and press enter, have you ever wondered how those sites listed on the ...

1. Search Engine Optimization: Construct Your Customers And
Your Profits
When you type in a web search and press enter, have you ever wondered how those sites listed on
the first page actually got there? A big part of the reasons these sites are ranked so highly has to do
with the optimization done to the site so that it performs well in its market. If that sounds
complicated, read these tips to help simplify the matter.
To maximize your search engine optimization impact, consider your off-site networks. Is your
website and/or business widely linked? Are you doing everything you can to take advantage of the
power of social networking? If you cannot answer "yes" to either question, consider these ideas an
easy way to boost your page views and name.
To help to keep your website visitor's interest, you need
to make sure that your website's content is set up to do
that. You want people to return to your site and stick
around once there. Focus on things that will boost your
search engine rankings.
Adding fresh content to your site regularly is a great way
to improve your search engine rankings. This is because
fresh and new content makes your site appear more relevant to search engines. Having new content
also makes your site seem more relevant to users, which will increase the chances of people linking
to it, which will also improve your search engine rankings.
If you're new to SEO, consider using a pre-made template for a blogging system like WordPress.
These templates add professionalism to your site, which, with good content, can attract human-
created backlinks. WordPress in particular also has plug-ins that do useful SEO-related things like
auto-generate a sitemap for your site on demand.
As a general rule of thumb, search engine spiders will ignore sites that have duplicate pages. Having
duplicate pages may give you more keyword content, but it may also get you ignored. This can
certainly backfire. Make sure each of your pages are unique and original so that you will be found.

2. Take a look at your ads along with targeted
advertising. Stick to words and demographics that
are helping generate income. Focus on the ads that
are making you money and get rid of the ones that
aren't. This will help save your advertising money
and generate more money with other ads.
If you utilize audio or video as part of your
website's content mix, consider including
transcripts as part of the post. When you give a
transcript, the search engine will find it as well.
To ensure long-term success for your optimization
efforts, you should read up on search engine
algorithms regularly. The major search engines
sometimes change their algorithms, and you should
be aware of any changes that will effect your
tactics. You may want to subscribe to a newsletter
that will report important changes to you directly.
When you look at competitor's websites for search engine optimization analysis, make sure you
examine their site map carefully. A competitor that gets consistent high rankings from the search
engines, likely has a very well-optimized site. Inspect the keywords that show up on their site map.
Ask yourself if there are any keywords on your competitor's site that your site could use.
A good rule of thumb to follow for ultimate search engine optimization is to never change or retire a
page URL without providing a 301 redirect to the updated page. The infamous 404 page not found
error, is the worst page that can be displayed for your site, so avoid this by implementing a 301
redirect.
Link to pages offering similar or related goods and services. Target your marketing to likely
customers by providing a link to your website from pages offering goods or services related to what
you offer. For example, if a consumer needs a mattress, they will likely need sheets and blankets as
well.
If you want to increase website traffic without spending money, choose internet marketing strategies
that minimize expenses. Blogging and article marketing rely on generating content to attract traffic.
Search engine optimization (SEO) is a comparatively, low-cost strategy to increase search engine
rankings, without paying for http://en.wikipedia.org/wiki/Health_insurance the boost outright.
The first rule of Search Engine Optimization is acknowledging that everything is not equal in search
engine returns! Legitimate education sites, sites with an ".edu" extension receive higher ranking in
search engine returns that do ".com" or ".org" sites. This is because these sites exist, in theory at
least, solely for the purpose of providing relevant and objective information.
Writing guest blogs on other sites that share the same topic as yours is great, but make sure to
include your bio and a link back to your site at the end. In return, most blogs will want to be able to
do a post on your blog seo content writing tips as well, which is only fair.

3. Enhance the content of your articles' body with keywords. Whether it's a blog post or other content
on your site, it's critical that the body of your text contains your targeted keywords. Try to use your
keywords in the first paragraph, at least two times. Then try to use it with your first 200 words
several times - but don't go overboard - or the search engines will accuse you of keyword stuffing.
One tip to help with search engine optimization is to promote any blog post you write all over social
media. Make sure it posts to Facebook, Twitter and StumbleUpon. You can even use special apps to
have it post automatically. That way if you are short on time it will post anyways.
Make sure your text can be read by the consumers you are trying to reach. While using keywords is
important for search engine optimization, your site still has to be understood by humans. Do not put
so many terms on your page that it becomes confusing and frustrating to read. You want visitors to
purchase your product or ask about your services.
As was mentioned in the beginning of this article, search engine optimization strategies incorporate
a variety of different things. But, if you can apply the tips and information that are outlined above in
this article, you will be on your way to being more effective and productive with your search engine
optimization strategies.