Evaluate your email marketing performance with an email marketing audit from Markitors - https://markitors.com/email-marketing-audit/.
Here's a sample email marketing audit report. It includes an analysis of:
// Subject Lines
// Sender Name
// Personalization
// Body Copy
// Image
// Call to Action
// Mobile Optimization
// Frequency
// Send Time
Learn more at https://markitors.com.
1. IKONSOFT has supported over 100 loyalty program initiatives.
2.Project managed over 27 programs as A-Z turn-key solution.
3.Our expertise will keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, real-time marketing and more with our loyalty platform.
4.If you need to launch a new loyalty program initiative on a tight schedule, with low risk and a high return on your loyalty program investment – partner with IKONSOFT.
5.We can guarantee the success of your loyalty card program through our industry experience and expertise.
Developing a World Class Customer Success Organization Gainsight
Is your company adopting customer success but doesn’t know where in the organization it fits? Should customer success live under sales, marketing or product? How should you account for customer success? Watch Lincoln Murphy, Customer Success Evangelist, as he deep dives into issues such as:
The common mistakes when starting out (and how to avoid them)
How logical customer segmentation is key to effective coverage levels
Why the ideal characteristics of CSMs vary across customer segments (and how to plan for that)
And much more...
In Lincoln’s previous webinar, “Developing the Ultimate Customer Success Strategy” he discussed the value of implementing customer success at your company and why minimizing your attrition rate through customer success is imperative to any modern business. This is the next evolution of the discussion, taking the theory into practice.
1. IKONSOFT has supported over 100 loyalty program initiatives.
2.Project managed over 27 programs as A-Z turn-key solution.
3.Our expertise will keep you ahead of the game in today’s rapidly evolving world of multi-channel and social media integration, mobile consumers, real-time marketing and more with our loyalty platform.
4.If you need to launch a new loyalty program initiative on a tight schedule, with low risk and a high return on your loyalty program investment – partner with IKONSOFT.
5.We can guarantee the success of your loyalty card program through our industry experience and expertise.
Developing a World Class Customer Success Organization Gainsight
Is your company adopting customer success but doesn’t know where in the organization it fits? Should customer success live under sales, marketing or product? How should you account for customer success? Watch Lincoln Murphy, Customer Success Evangelist, as he deep dives into issues such as:
The common mistakes when starting out (and how to avoid them)
How logical customer segmentation is key to effective coverage levels
Why the ideal characteristics of CSMs vary across customer segments (and how to plan for that)
And much more...
In Lincoln’s previous webinar, “Developing the Ultimate Customer Success Strategy” he discussed the value of implementing customer success at your company and why minimizing your attrition rate through customer success is imperative to any modern business. This is the next evolution of the discussion, taking the theory into practice.
The number and type of channels that customers are using has rapidly grown to include the Internet, smartphones and a host of social media options. The result is an increase in possible customer touch points, which presents new opportunities for organizations to interact with their customers.
With the increasing sophistication and empowerment of customers, this trend is driving the need for organizations to use new channels in new ways. However, many organizations have not been successful, experiencing disappointing results due to mismanagement of a new channel or misjudgement of overall channel requirements. This mismanagement can detrimentally affect company results.
Capgemini Consulting advises that a channel strategy designed for customer needs is imperative to ensure channel success.
The Sales Manager's Guidebook contains all the information you will need to become a top performing sales manager.
Volume 1 will teach you:
- How to create a sales plan
- How to set sales targets
- How to develop an appropriate management style
- How to take over new sales teams
- How to manage the sales effort
- How to recruit and select sales staff
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
How To Evolve Your B2B Go-to-Market Strategy With Account-Based ExperienceDemandbase
Account-Based Experiences (ABX) has become the modern approach by leaders, and its rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.
During this session, join Tenessa Lochner, Director of Enterprise Marketing & ABM at Demandbase, to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey, including:
Site customization;
Forms enrichment; and
Personalization approaches to create unique experiences for customers and prospects.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
Creating a team or plan requires a framework executives can relate to. By framing your goals into a V2MOM, explaining your goals in terms of Vision, Values, Methods, Obstacles and Measures, you will be able to evaluate your success on a quarterly basis and across all teams.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
The number and type of channels that customers are using has rapidly grown to include the Internet, smartphones and a host of social media options. The result is an increase in possible customer touch points, which presents new opportunities for organizations to interact with their customers.
With the increasing sophistication and empowerment of customers, this trend is driving the need for organizations to use new channels in new ways. However, many organizations have not been successful, experiencing disappointing results due to mismanagement of a new channel or misjudgement of overall channel requirements. This mismanagement can detrimentally affect company results.
Capgemini Consulting advises that a channel strategy designed for customer needs is imperative to ensure channel success.
The Sales Manager's Guidebook contains all the information you will need to become a top performing sales manager.
Volume 1 will teach you:
- How to create a sales plan
- How to set sales targets
- How to develop an appropriate management style
- How to take over new sales teams
- How to manage the sales effort
- How to recruit and select sales staff
Presenting this set of slides with name - Customer Loyalty PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty five slides. Our tailor made Employee Engagement Activities For Corporates Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Employee Engagement Activities For Corporates Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
How To Evolve Your B2B Go-to-Market Strategy With Account-Based ExperienceDemandbase
Account-Based Experiences (ABX) has become the modern approach by leaders, and its rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.
During this session, join Tenessa Lochner, Director of Enterprise Marketing & ABM at Demandbase, to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey, including:
Site customization;
Forms enrichment; and
Personalization approaches to create unique experiences for customers and prospects.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
Creating a team or plan requires a framework executives can relate to. By framing your goals into a V2MOM, explaining your goals in terms of Vision, Values, Methods, Obstacles and Measures, you will be able to evaluate your success on a quarterly basis and across all teams.
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
thunder::tech was invited to attend the 2009 Husqvarna Viking International Conference in Grapevine, Texas to lead a presentation on e-mail marketing. This presentation covers some of the basics of e-mail marketing.
www.feedblitz.com/NAMS - Slides to accompany Phil Hollows' "List Building Techniques" workshop at the Niche Affiliate Marketing System, Atlanta, Feb 2012. Get the workbook that accompanies the slides from feedblitz.com/NAMS
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
Similar to Email Marketing Audit Sample Report (20)
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Influence of Marketing Strategy and Market Competition on Business Plan
Email Marketing Audit Sample Report
1. WHAT’S INCLUDED IN THIS AUDIT?
The Email Marketing Audit we’ve performed for ABC
Company evaluated the most important factors that
impact your email marketing performance.
In the evaluation process we determined which issues
would be most important for your consideration as it
relates to a prioritized action plan.
In this report we only present the issues we believe
will likely bring the most efficient results moving
forward. The report is organized by the sections we
believe have the most impact on your email results.
At the end of the report you’ll find our prioritized
action plan and strategy to improve the email
marketing efforts for ABC Company.
OVERVIEW // EMAIL MARKETING AUDIT + STRATEGY
// SUBJECT LINES
- How your subject lines impact your performance.
// SENDER NAME
- How you build trust with readers.
// PERSONALIZATION
- How your emails are relevant to subscribers.
// BODY COPY
- How your emails are concise and compelling.
// IMAGE
- How your images attract a viewers attention.
// CALL TO ACTION
- What drives readers to click and convert.
// MOBILE OPTIMIZATION
- How your emails appear on mobile devices.
// FREQUENCY
- How often you should send emails to subscribers.
// SEND TIME
- Best times and days to send emails.
2. EMAIL MARKETING AUDIT:
SUBJECT LINES
HERE ARE THE KEY TAKEAWAYS:
» There have been adaquate email subject line A/B tests with emojis, exclaimation points, CAPS,
and different calls to action.
» The majority of winning emails includ a “!” and emojis in the subject line
» Average open rate on the account is 8.21% - lower than the “Daily Deals” average of 10.4%
» Average click through rate is 1.96% - equal to the average of 2.0%
» Including the words “Limited Time” in the subject line produced the
highest open rate - and has only been used one time
» Average subject line length was 53 characters
3. SUBJECT LINES
» Penny Ounces for Veterans at Livwell - Limited time!
// 12% Open Rate, 1.61% Click Rate
» 8/11 Breaking News from DEA + Hot Cannabis Deals!
// 11% Open Rate, 3.4% Click Rate
» 7/28 New Dispensaries on ABC Company & Hot Deals!
// 11% Open Rate, 2.72% Click Rate
» 7/28 New Dispensaries on ABC Company & Hot Deals!
// 17% Open Rate, 1.8% Click Rate
» 2/12 Crazy Cannabis Deals from ABC Company.com
// 10% Open Rate, 2.37% Click Rate
» ABC Company June Newsletter
// 10% Open Rate, 2.14% Click Rate
» 2/5 Crazy Cannabis Deals Alert from ABC Company
// 10% Open Rate, 1.32% Click Rate
» ABC Company March Newsletter
// 10% Open Rate, 2.32% Click Rate
» ABC Company August Newsletter
// 9.58% Open Rate, 2.21% Click Rate
» 2/26 $99 Oz & Other Crazy Cannabis Deals from ABC Company.com
// 9.35% Open Rate, 2.5% Click Rate
» Update on 420 Plans in Denver
// 9.28% Open Rate, 2.42% Click Rate
» 3/4 Live Resin for $45/g & Other Crazy Cannabis Deals from
ABC Company.com
// 9,24% Open Rate, 2.31% Click Rate
4. SUBJECT LINES // RECOMMENDATIONS
To grow your email marketing efforts, you’ve got to have subscribers open your emails. It all starts
with the subject line.
» INCLUDE LOCALIZATION
: MailChimp research suggests including a city name in the subject line. We recommend using
MailChimp segmentation to send targeted emails to subscribers in each city. Just make sure to
exclude recipients of previous localized campaigns to prevent a subscriber from receiving multiple
emails. Then, include a “General” email to cover
your bases.
Example: Limited Time Cannabis Deals in Denver
New Dispensaries In Denver + Today’s Sales
(You have 1,350 subscribers within 25 miles of DEN)
» KEEP SUBJECT LINES SHORT
: MailChimp research recommends keeping your subject line to 50 characters or fewer. You can
easily shorten your subject lines by removing the date from your subject lines (7/28) and your brand
name (ABC Company or ABC Company.com). Most 2014 emails just had the subject line, Crazy Deals
Alert.
» USE DIFFERENT SUBJECT LINES
: Include “hot” keywords in the subject line like, “Limited Time Sales”, “Save at Least” “*|FNAME|*,
save on”, “Member Offer” “Start off right” “Kicking off the” “Offer Just For” “Special Offer Just”
“An Exclusive Offer” “Additional Coupons” “______ Off Coupons” “Today’s Sales” “Specials and
5. EMAIL MARKETING AUDIT:
SENDER NAME
HERE ARE THE KEY TAKEAWAYS:
» All 2016 emails are sent from ABC Company.com
» Most 2016 emails are sent from andre@ABC Company.com
» Some early 2016 emails were sent from feedback@ABC Company.com, aleonard@ABC Company.
com
» All 2014 emails are sent from ABC Company & ABC Company.com
» Most 2014 emails are sent from info@ABC Company.com
RECOMMENDATIONS:
» Use the from name to say who you are as the sender, and keep it
consistent over time. We recommend either using Andre at ABC Company
(if you continue to send from andre@ABC Company.com) or ABC Company
if you consider resuming sending from info@ABC Company.com.
» We would recommend changing the sender name to
“Andre at ABC Company” for your next campaign and sending
from andre@ABC Company.com
6. EMAIL MARKETING AUDIT:
PERSONALIZATION
HERE ARE THE KEY TAKEAWAYS:
» 802 subscribers have a value in the full name field (11,932 subscribers do NOT)
» 7,418 subscribers have an unknown location (5,316 subscribers do have a location)
» No email campaigns have been sent yet using location segmentation
» (1) Email automation campaign exists - however, it does not have any call to action to update a
user profile
» Your list contains a lot of useless data with fields like “grade, click, open
hard, optout, complain, trap, deceased.” - Even “Company” only has 60
subscribers with values for that field.
7. PERSONALIZATION // RECOMMENDATIONS
Personalization is a key component to email marketing. The more data you have to work with, the
more effective your messaging can be.
» LIST MANAGEMENT
: Delete the fields that don’t make sense - grade, click, open, hard, optout, complain, trap, deceased
: Include a “First Name” field in the list and on your website sign up forms
: Split the 802 subscribers with Full Name into First and Last Name fields
» USE AUTOMATION TO GATHER MORE DATA ON SUBSCRIBERS
: Develop email automation sequences to gather more data. Send out welcome email with a call to
action to update their profile to receive relevant deals (Location, First Name, Other). Send follow up
emails with other calls to action to fill out profile. Once the profile is filled out, you can then target
your Hot Deal emails to relevant subscribers.
» ONLY INCLUDE LOCALIZED CONTENT
: Only include localized content in your email newsletters so the content feels personalized - as if
Andre hand picked every deal presented in the email.
8. EMAIL MARKETING AUDIT:
BODY COPY + IMAGE
HERE ARE THE KEY TAKEAWAYS:
» Emails are so large and long that they are being cut off in email inboxes
» Images are not optimized for inboxes - they are too large in both file size and in dimensions
» Looks and feels like two guys run the business
» Recommendation: customize the Themeforest theme to match
the feel of your branded website. Utilize this theme for future
email campaigns to ensure a consistent brand experience.
9. BODY COPY + IMAGE // RECOMMENDATIONS
Body copy and images are improve click rates and impact deliverability in email marketing. The
images you currently include in newsletters may be negatively impacting your deliverability.
» OPTIMIZE IMAGES FOR EMAIL
: Resize images to be no more than 800 pixels in width
: Save images for the web by resizing them and saving them for the web using a tool like Photoshop
» LESS IS MORE
: With weekly emails, save time for yourself and for your readers by reducing the amount of featured
content in the newsletter. Not only is this necessarily because your emails are currently being cut
off in email providers like Gmail, but it is also a good idea to reduce the amount of scrolling and
visualization a recipient must process.
We recommend testing a plain text email format to capture all the content in a clear and concise
format.
» MATCH THE LOOK OF YOUR WEBSITE
: The header of your outbound emails should look similar to the experience your subscribers should
have on your website. Right now there are inconsistent headers and colors, with different blues,
grays and images.
* We have provided 2 templates to work with for the Crazy Deal Alerts & Industry Newsletters in your
MailChimp account
10. EMAIL MARKETING AUDIT:
CALL TO ACTION
HERE ARE THE KEY TAKEAWAYS:
» Emails contain more than 60 links to click on. The further the scroll, the less likely it is that
someone will click on a link
» Top pieces of content clicked:
- News stories (The DEA)
- Jobs
- Surveys
- ABC Company
- Dispenseries
» More people click on links than image links
RECOMMENDATIONS:
» Include a button to click on instead of a text link or image
» Reduce the number of calls to action
» Reduce the number of external links, and instead embed
YouTube and News content on your blog
11. EMAIL MARKETING AUDIT:
FREQUENCY + SEND TIME
HERE ARE THE KEY TAKEAWAYS:
» Main days that you send are on Thursdays & Fridays for Deal Alerts
» Main days that you send newsletters are on Tuesdays
» Your best send times (based on MailChimp recommendations):
» Sunday: 4pm MST
» Monday: 3pm MST
» Tuesday: 4pm MST
» Wednesday: 10am MST
» Thursday: 3pm MST
» Friday: 3pm MST
» Saturday: 8am MST
» Recommendation: Send Crazy Deal Alerts every week on Tuesday
(instead of Thursday or Friday). Switch up newsletter to be sent
on Sunday. Use Mailchimp’s Send Time Optimization Tool
to ensure best delivery time. Continue to test which day
to send is best.
12. EMAIL MARKETING AUDIT:
HIGH PRIORITY NEXT STEPS
» Reduce length and file size of newsletter to improve deliverability rates
» Localize content with several different newsletters focused on content for local areas
» Clean list by eliminating fields no longer being used - and add in new fields that should be used
» Optimize images for the web and for email inboxes
» Redesign and experiment with shorter, more focused newsletter templates
» Reduce number of external links in email, and instead embed content
on your own website to drive traffic back to your site
13. EMAIL MARKETING AUDIT:
MEDIUM PRIORITY NEXT STEPS
» Build out email automation sequence to gather data from new subscribers
» Create new sign up form on website with first name field
» Match the look and feel of your website with the email templates
» Include call to action buttons within emails
» Keep subject lines short - less than 50 characters
14. EMAIL MARKETING AUDIT:
LOW PRIORITY NEXT STEPS
» Limit the use of exclamation points in subject lines
» Change sender name to Andre at ABC Company for personal feel
» Purposely send campaigns on different days of the week (Tuesdays for Deal Alerts, Sunday for
Newsletter) to test which days are best in open rates and click through rates.
» Share email campaign links on social media accounts to drive additional subscribers
» Test different subject lines with different “hot” key phrases