The online advertising landscape in Europe 2013IAB Europe
IAB Europe's AdEx Benchmark is the definitive guide to the size and scale of European online advertising. Compiled by IHS Electronics and Media, AdEx Benchmark study collates advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers.
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in Pakistan. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
The online advertising landscape in Europe 2013IAB Europe
IAB Europe's AdEx Benchmark is the definitive guide to the size and scale of European online advertising. Compiled by IHS Electronics and Media, AdEx Benchmark study collates advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers.
We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition,...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in Pakistan. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Congratulations to the winner of our 2016 Technology Fast 50 Australia award, Cashrewards who achieved an overall 12,469.3% growth rate over the last three years!
We’re also excited to announce our category winners:
Rising Star: Tow.com.au achieving 21,599.5% growth
Leadership: Vocus Communications
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Case Study -- Email Ads Served in Real Time Will Cut Through the ClutterMediaPost
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
PRESENTER
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites @ajbartle
SmashFly Transform: Why Metrics & Measurement Are Key to Building an Employer...SmashFly Technologies
John Qudeen, VP of Global Recruiting at Thomson Reuters, blew everyone away at SmashFly Transform with the maturity of his team's recruitment marketing metrics. John walks through how he segments and analyzes key data to make better decisions about spending and employer branding.
SIFTLY is committed to adding value to the agency world. To achieve that goal, we published our first Media Salary Report last year.
Now, we’re publishing a dedicated salary report for Strategists, Planners & Analysts.
Whether you are a full-time candidate, a freelancer, a recruiter or a hiring manager, this report will empower you for your next compensation negotiation.
PRFest - setting the scene with industry statsPRFest
The public relations and communication industry changes every year and there are numerous reports discussing the changing trends. At #PRFest in June 2019, these slides were used to set the scene, where the industry is at, and signposts where we need to be going... Visit www.prfest.co.uk for full details about the two-day festival, which aims to encourage practitioners to learn, share and collaborate.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Congratulations to the winner of our 2016 Technology Fast 50 Australia award, Cashrewards who achieved an overall 12,469.3% growth rate over the last three years!
We’re also excited to announce our category winners:
Rising Star: Tow.com.au achieving 21,599.5% growth
Leadership: Vocus Communications
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Case Study -- Email Ads Served in Real Time Will Cut Through the ClutterMediaPost
Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
PRESENTER
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites @ajbartle
SmashFly Transform: Why Metrics & Measurement Are Key to Building an Employer...SmashFly Technologies
John Qudeen, VP of Global Recruiting at Thomson Reuters, blew everyone away at SmashFly Transform with the maturity of his team's recruitment marketing metrics. John walks through how he segments and analyzes key data to make better decisions about spending and employer branding.
SIFTLY is committed to adding value to the agency world. To achieve that goal, we published our first Media Salary Report last year.
Now, we’re publishing a dedicated salary report for Strategists, Planners & Analysts.
Whether you are a full-time candidate, a freelancer, a recruiter or a hiring manager, this report will empower you for your next compensation negotiation.
PRFest - setting the scene with industry statsPRFest
The public relations and communication industry changes every year and there are numerous reports discussing the changing trends. At #PRFest in June 2019, these slides were used to set the scene, where the industry is at, and signposts where we need to be going... Visit www.prfest.co.uk for full details about the two-day festival, which aims to encourage practitioners to learn, share and collaborate.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
This separate deck includes John Brown's presentation about the importance of authentic and trustworthy brands.
For more information about PRFest visit www.prfest.co.uk
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
Master slides from PRFest on Thursday, 14 June 2018.
Slides include:
- Laura Sutherland, PRFest Founder, opening and over view of industry developments
- Ella Minty, internationalising public relations
- Andy Barr, link building
- Jenni Fields, internal communications
- Padraig McKeon, the skills we are known for and the future of public relations
- Amanda Coleman and Jen Green, the Road to Recovery
- Anne-Marie Lacey and Laura Richards, human-led design
For full details about PRFest and to sign up to emails, check out www.prfest.co.uk
Calls for pitches to speak at PRFest 2019 will be out in September 2018. Watch #PRFest for tweets
We need to stop soiling ourselves every time we hear integrated comms and marketing. This session aimed to bring a level of calm and clarity to integrated comms and inspire practitioners to mine extra budget and work closely with the board room.
World PR Report by Francis Ingham at #PRFestPRFest
PRCA was a main sponsor of #PRFest and its Director General Francis Ingham spoke about global trends in the PR industry - as well as challenges and opportunities. www.prfest.co.uk
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Rich Leigh has just published his first book, which shot to no.1 on Amazon. He was invited to speak at #PRFest about stunts - are they still relevant? What do they achieve? www.prfest.co.uk
Nick Jones on CSR - fit for today and tomorrow at #PRFestPRFest
Nick Jones, formerly NO.10 and Visa Europe, came to #PRFest to talk about Corporate Social Responsibility. Not just a tick box exercise for corporates, but meaninful, relevant and adding value. It has to underline the value of the organisation. www.prfest.co.uk
Jim Hawker was invited to speak at #PRFest about how PR and SEO can and should work together to form a relevant and engaging strategy. www.prfest.co.uk
Craig McGill, Comms for PwC in Scotland, was invited to speak at #PRFest about cyber security and how PR had to be involved from the outset. www.prfest.co.uk
Andy Barr on Influencer Marketing at #PRFestPRFest
Andy Barr, 10 Yetis, came to #PRFest and spoke about influencer marketing. How to find influencers, how to dismiss the z-listers, and gave some great examples of how influential 'influencers' actually are www.prfest.co.uk
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestPRFest
Andrew Smith came to #PRFest to talk about using data and analytics to inform strategy. There's loads of data out there but what's useful and how should it be used. www.prfest.co.uk
Marita Kuntonen kicked off the diversity panel session with a case study on the award winning Absolut creative campaign which sought to demonstrate support to the LGBT community.
Being creative in public relations is essential. This presentation from Now Go Create was used to get people thinking creatively. What tools can we use? Where can we draw inspiration from? Creativity is the use of imagination and ideas. In PR, being original and imaginative gets you everywhere.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Grow up or get out! Stephen Waddington at PRFestPRFest
Ketchum's Stephen Waddington asserts the value of public relations and the opportunity for practitioners to get ahead.
The author, former CIPR President, and Visiting Professor will challenge the progress the profession is making in creativity, measurement, professionalism and technology.
Master slides from Scotland's first PR festival, day two. #PRfest www.prfest.co.uk
The festival was designed to bring together Scottish PR practitioners to share best practice, learn, get creative and collaborate. A host of speakers were invited based on their expertise and the two day festival was filled with short presentations, workshops and networking.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. YOUR LOGO
THE BIG NUMBERS
£12.9bn Value of UK PR industry - growth of
34% since 2013 when it reached
£9.62bn
83,000 Employees in PR industry –
growth from 62,000 in 2013
5. YOUR LOGO
GENDER AND AGE
0%
10%
20%
30%
40%
50%
60%
70%
Male Female
2016 2013 2011
64% Women in PR; in
Scotland its 61%
28 Average age of the
PR practitioner; in
Scotland its 38
6. YOUR LOGO
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
White British Other White
(European,
American)
Black/black
British
Asian/Asian
British
Other
ethnicity
Prefer not to
say / no
answer
Ethnic origin
ETHNIC ORIGIN AND NATIONALITY
0%
20%
40%
60%
80%
100%
British Other EU country Other country
outside EU
Dual / Multiple
Nationality
Nationality
2016 2013 2011 National figures
91%
89%
White; in
Scotland:
96%
British; in
Scotland
also 89%
7. YOUR LOGO
70%
75%
80%
85%
90%
95%
18-24 25-34 35-44 45-54 55-64 65+
White British per age group
ETHNIC ORIGIN AND NATIONALITY
But… the
younger the PR
individual, the
less likely they
are to be white
British
8. YOUR LOGO
DISABILITY
Consider themselves to have a disability
However, 78% suggested that there are no
significant obstacles to their organisation
employing disabled people
2%
78%
9. YOUR LOGO
EDUCATION
0%
20%
40%
60%
80%
A state school A private school Other
Which type of school did you
attend?
Attended a state
school across the UK;
this rises to 76% in
Scotland
0%
50%
100%
PR agency In-house Freelancer
State school Private school
Privately-educated people are
more likely to have jobs in
agencies than in-house teams
66%
10. YOUR LOGO
EDUCATION
0%
10%
20%
30%
40%
50%
60%
70%
To what level are you educated?
45-54 year olds
with Degrees
0%
50%
100%
Ages educated to Degree level
18-24 25-34 35-44 45-54 55-64 65+
91%
95%
82%
Have a Degree
25-34 year olds with
Degrees
12. YOUR LOGO
IS PR A PROFESSION OR AN INDUSTRY?
0%
20%
40%
60%
80%
18-24 25-34 35-44 45-54 55-64
PR is a profession PR is an industry
A profession
across the UK;
62% in
Scotland
51%
40% An industry
across the UK;
30% in
Scotland
13. YOUR LOGO
WHICH EVALUATION METHODS DO YOU USE?
Use Barcelona
Principles 2.0; In
Scotland, that figure
is 41%
0%
5%
10%
15%
20%
25%
30%
35%
AVEs Barcelona
Principles
2.0
Other Don't
know
Do not
use
evaluation
23%
16%
19%
Use AVEs; 7% in
Scotland
Other, e.g: ‘KPIs agreed with
client’, ‘bespoke evaluations
per client’ and ‘a mix of
message penetration,
behaviour change, claims
data’
14. YOUR LOGO
WHICH TASKS DO YOU FEEL HAVE INCREASED IN
IMPORTANCE OVER THE PAST TWO YEARS?
0%
10%
20%
30%
40%
50%
60%
70%
Digital Online communication S.E.O.
PR agency In-house Freelancer/Independent consultant All
16. YOUR LOGO
TOP DUTIES IN PR
73%
74%
74%
75%
75%
76%
76%
77%
General media
relations76%
75%
75%
Media relations
strategy planning
Digital & social media
17. YOUR LOGO
LEADING DUTIES BY AGE GROUP
Communications strategy development
18-34
35-44
45+
General media relations
Split: general media relations
and communications strategy
development
19. YOUR LOGO
AVERAGE ANNUAL PR SALARY
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
£45,100
And in
Scotland: £38,374
20. YOUR LOGO
AVERAGE SALARY FOR MEN AND WOMEN
£9,111
Pay disparity between
men and women
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
Average annual salary
Men Women
21. YOUR LOGO
WORKING HOURS
0
10
20
30
40
50
Contracted
hours
Actually worked
0%
10%
20%
30%
40%
50%
Everyday
(agency)
Two to
three days
a week
(agency)
Everyday
(in-house)
Two to
three days
a week (in-
house)
Working out of hours
35
45
Average contracted
hours per week across
UK and in Scotland
Average hours per
week actually worked
across UK and in
Scotland
22. YOUR LOGO
FLEXIBLE WORKING
0%
5%
10%
15%
20%
25%
30%
Flexitime
(flexible start
and finish)
Flexitime
(contracted
number of hours
per week)
Work part-time Work from home
at least one day
a week
24%
Work from home
at least one day a
week
30%
In Scotland,
those that have
flexitime (flexible
start and finish)
are at:
Ladies and gentlemen, welcome to the launch event of the PR Census 2013 - it’s great to see so many of you here today.
It’s been three years since the last PR Census was launched – and quite a lot has happened in the PR industry in the meantime.
Based on data supplied by over 1,800 respondents, combined with data from the PRCA and YouGov, the PR Census 2016 provides vital information about the size, composition and value of PR.
It is the biggest and most thorough study of the UK PR industry since the last PR Census was published in 2013.
The PR industry has grown to around 83,000 employees. This is an impressive level of growth since 2013 when it was 62,000 strong.
The market sizing data was calculated by taking a combination of historical data from the previous PR Censuses published in 2011 and 2013, combined with PRCA benchmarking studies, and the Government’s ONS tables of industry sizing and growth.
Lets take a look at just who we have making up the PR industry.
The PR industry remains a predominantly female industry, and the 64% majority has remained almost entirely stable since 2011. The figures in Scotland are roughly the same at 61%.
The average age of the PR practitioner is 28. The most prevalent age bands are 25-34, and 35-44. This has largely remained static since 2011. In Scotland, the average age of the PR person is 38.
IS THIS OK??? Our audiences aren’t 64% women??
The ethnic origin of the PR industry remains largely unchanged since 2011. White British continues to dominate the industry at 83%, with other white at 8%. Scotland’s number of white PR people is at 96%. The most recent ONS data is from the 2011 UK Census, which shows that white British PR people are 3% higher than national levels.
In terms of nationality, British professionals remain at 89% across the UK and in Scotland, and the statistics have remained virtually identical for the last six years.
The figures are roughly comparable with ONS figures of UK employment by nationality.
Generationally, we can see that the younger the PR individual, the less likely they are to be white British. 79% of 18-24 year old practitioners are white British, rising to 94% of 65+ year olds.
88% of Chairmen, Chief Executives and MDs are white British, while 92% of Board Directors are, which is the highest percentage. There is no variation in ethnicity across agency, in-house, or freelance roles with all three at 83% white British.
2% of PR people consider themselves to have a disability.
Disabled PR people are most likely to be male (3% to 1%), and most likely to be in the 45-54 age bracket (4% of that age bracket). They are most likely to be freelancers or independent consultants, with 6% of that section of the industry considering themselves disabled. This suggests that agencies and in-house teams are still not entirely set up for the disabled.
However, 78% of all respondents suggested that there are no significant obstacles to their organisation employing disabled people in the PR and communications function.
66% of respondents attended a state school, compared to 27% who were educated privately. The state-educated percentage rises to 76% in Scotland.
Privately educated people are more likely to have jobs in agencies than in-house teams. The state school-educated are more likely to be in in-house teams.
There is little variation in educational background across age groups, nor is there across job titles.
Undergraduate degrees remain the predominant form of education in the industry, with 91% having a degree.
While the percentages of those having a degree who are 44 and under are around 90-95%, degrees are less predominant in those who are 45+, dropping down to the 80% area.
Agency people are the least likely to have a Masters. And men are more likely to have a Masters (30% to 24%) or PhD (2% to 0%) than women.
So that’s the make up of the industry – but what are their views? We asked the industry some key questions on industry topics.
In Scotland, the split gives more emphasis to the professional – with 62%.
SCOTLAND IS STREETS AHEAD
Whilst all three of the tasks that have increased in importance over the last two years are the same as those from 2013 - digital, online communications and S.E.O. - the number of people choosing them has decreased dramatically.
There has been over a 50% drop in the overall figures from 2013 to 2016 for online communication and over a 30% drop in both digital and S.E.O. Clearly, the digital revolution in PR is levelling out.
Let’s take a look at what PR people do…
General media relations, media relations strategy planning, and digital and social media are the top three duties across the PR industry at 76%, 75% and 75%, respectively. This is despite the fact that general media relations was seen as one of the roles that has decreased most in importance.
US – media releases are all but extinct, its about short sharp MEDIA ALERTS
Compared to the 2013 Census, things have not changed dramatically, however online communication has dropped from 74% to 69% this year. Digital and social media have become more important this year, leaping from 60% to 75%.
When looking at the breakdown of duties and roles by age, it is unsurprising to see that 80% of PR professionals between the ages 35-64 are more involved in communications strategy development as they tend to occupy senior roles such as the role of Managing Director, Board Director and Associate Director. In contrast, only 56% of 18-24 year olds cited strategy development as a main duty.
78% of senior PR practitioners cite reputation management as a main role, compared to 44% of account executives.
By contrast, 80% of PR professionals between the ages 18-34 are involved in general media relations, and 76% of them are involved in writing articles or newsletters.
And what do we get paid?
SPLIT FOR AGENCY/in house / freelancer in the booklet
There is a significant pay gap between men and women who responded to the PR Census 2016, with men earning an average of £51,260, and women earning an average of £42,149.
PR professionals are contracted to work– on average– 35 hours a week. However, the average amount of time they are actually working is 45 hours a week. This is true across the UK and in Scotland.
Agency Chairmen, Chief Executives and Managing Directors are working an average of 55 hours a week, as are Board Directors and Partners. Similarly, in-house Directors work 55 hours a week, compared to Heads of Unit, who work 45.
In a similar vein, nearly half (45%) of the industry picks up emails or phone calls outside working hours every single day.