The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
10 Digital Marketing Essentials For TechnologistsJohn Brunswick
10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101.
To be successful in digital you must prove your value. Includes a list of today's most relevant digital marketing outlets and highlights changes to digital marketing that will impact all marketers in 2016. Learn 5 steps to creating superior customer value, 4 easy ways to make your digital marketing message compelling, and important tactics for optimizing your message.
Created by Reciprocate LLC (www.ReciprocateLLC.com). a Tallahassee-based marketing and technology consulting firm. Originally shared during a special Google Partners Connect event 9-30-15.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
10 Digital Marketing Essentials For TechnologistsJohn Brunswick
10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101.
To be successful in digital you must prove your value. Includes a list of today's most relevant digital marketing outlets and highlights changes to digital marketing that will impact all marketers in 2016. Learn 5 steps to creating superior customer value, 4 easy ways to make your digital marketing message compelling, and important tactics for optimizing your message.
Created by Reciprocate LLC (www.ReciprocateLLC.com). a Tallahassee-based marketing and technology consulting firm. Originally shared during a special Google Partners Connect event 9-30-15.
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
2013 Digital Marketing in Canada Research ReportDigital Giants
In 2013 Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies.
The Great (Dis)connect: A Digital “State of the Nation” for Canadian Companies
Canada is one of the most socially connected nations in the world. Then you would assume that Canadian companies are all over social media and seizing every opportunity to engage with B2B and B2C consumers.
Here at Digital Giants, we’re an inquisitive bunch and we wanted some hard data to prove this assumption. So we teamed up with Vireo Research and did a survey of 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada. It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers, and this reality is putting them at risk of losing business to their competitors.
Here’s a little snapshot of the survey results:
Only 36% of Canadian companies have embraced social media
Only 20% have a digital marketing strategy
86% admitted to at least one internal barrier to digital marketing
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
Prymal digital - digital marketing agency - introductionNoman Anwar
Prymal Digital Inc., A digital marketing agency New York, A simple introduction of Prymal Digital - digital strategies, we are focusing on delivering the best results.
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
2013 Digital Marketing in Canada Research ReportDigital Giants
In 2013 Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies.
The Great (Dis)connect: A Digital “State of the Nation” for Canadian Companies
Canada is one of the most socially connected nations in the world. Then you would assume that Canadian companies are all over social media and seizing every opportunity to engage with B2B and B2C consumers.
Here at Digital Giants, we’re an inquisitive bunch and we wanted some hard data to prove this assumption. So we teamed up with Vireo Research and did a survey of 340 Canadian senior-level marketing professionals to test the “state of the digital nation” in Canada. It turns out our assumptions were wrong. Canadian companies are not keeping up with socially connected consumers, and this reality is putting them at risk of losing business to their competitors.
Here’s a little snapshot of the survey results:
Only 36% of Canadian companies have embraced social media
Only 20% have a digital marketing strategy
86% admitted to at least one internal barrier to digital marketing
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs.Converge Consulting
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT.
The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
Prymal digital - digital marketing agency - introductionNoman Anwar
Prymal Digital Inc., A digital marketing agency New York, A simple introduction of Prymal Digital - digital strategies, we are focusing on delivering the best results.
If your website is not being found on valuable pages of search engines then you are definitely missing incredible opportunities to be present in front of potential customers who might be looking for your services or organization. To rectify this issue, DevBatch is ready to help you create and customize an innovative Digital Media & marketing strategy that will work for your business. Once we create a digital marketing strategy which is best suited for your business, our digital marketing company helps you carry out all the heavy lifting.
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
Pitch Deck To Raise Private Placement Funds From Insurance Companies PowerPoi...SlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Pitch Deck To Raise Private Placement Funds From Insurance Companies PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fourty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/2DB7tDl
Digital marketing strategy and planning | About BusinessGaditek
Introduction
Respondent profiles
About Business
Adoption of digital transformation programs
Investing In Digital Marketing
Top Online Marketing Channels
What should the planning horizon for digital planning be?
Integration Of Digital And Traditional Marketing Activities
EXECUTIVE SUMMARY
Presentation by Dr. Howard F. Dover (PhD) at the Fall 2015 Sales Alumni Breakfast. The presentation includes updates on the growth of the undergraduate sales program. The growth and salary of sales position in the DFW market as well as national trends were discussed.
emedia conducted a marketing spend intention survey in February 2015. As we approach the end of the year it would be interesting to see whether the intention to spend mirrored actual spending during the year.
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.
As a highly skilled and experienced digital marketer, I have a proven track record of developing and implementing successful online marketing strategies that drive business growth and improve ROI. My expertise in digital marketing, PPC, CRM, SEO, and web analytics, combined with my knowledge of the latest marketing trends and technologies, makes me an asset to any organization.
I have a strong understanding of SEO and PPC strategies and a proven ability to improve CPA, conversion rates, and website traffic through effective campaigns. I have experience with web analytics tools, data-driven decision-making, and a strong knowledge of the latest digital marketing trends and technologies.
I have experience working with various digital marketing tools, including Google Ads, SEMrush, Ahrefs, and other analytics tools. I also have a strong understanding of customer journey optimization through digital channels. I am also proficient in marketing automation and CRM tools like HubSpot, Marketo, and Salesforce.
I have gained a wealth of experience developing and implementing successful digital marketing strategies throughout my career. I also drove email acquisition and marketing campaigns to support key business initiatives, managed marketing campaigns to cultivate brand awareness and drive website traffic, and discussed and optimized SEO strategies for short- and long-term campaigns.
At Good e-Learning in London, I served as a Digital Marketing Strategist, leading projects to redesign web pages, diversify strategies and revitalize social media presence. I also have a proven track record of developing and implementing successful digital marketing strategies, Strong understanding of SEO, PPC, social media advertising, email marketing, and content marketing.
In addition to my technical skills, I am a strong leader and effective communicator. I have experience working with cross-functional teams and have excellent project management and analytical skills. I can deliver measurable results and ROI for clients and internal teams. I have a proven ability to develop and implement go-to-market strategies that align with business objectives.
My experience, skills, and knowledge make me an ideal candidate for any organization looking to improve its digital marketing strategies and drive business growth. I am confident in my ability to deliver measurable results and ROI for clients and internal teams and am excited to contribute my expertise to your organization.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
CCI’s SVP of Sales and Marketing Steven Kellam was joined by PartnerPath’s CEO Diane Krakora to present the recently released 2015 Channel Incentive Benchmark Study. They delved into the results of the study and its relevancy to channel vendor programs in the software, hardware, and telecommunications industries.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. YOUR LOGO
DIGITAL PR
REPORT 2013
#PRCADIGITAL
Danny Whatmough
CMPRCA, Associate Director of Digital, Ketchum and
PRCA Digital Group Chairman
2. YOUR LOGO
• YouGov partnered with PRCA to survey 136 agency and in-house PR
professionals between 23rd September and 4th October
• Across business services, finance & banking, technology &
telecoms, charities & NGOs, Government and other sectors
• In-house respondents include directors of marketing/comms, heads of
marketing/comms, head of press/PR
• Agency respondents include CEOs, MDs, Partners and Directors
METHODOLOGY
4. YOUR LOGO
0% 10% 20% 30% 40% 50% 60% 70% 80%
To use it as a customer service platform
To be able to respond to any crises quickly
Other
Because our competitors are doing it well
To address a lack of control of our online reputation
Because our brand is being attacked on social media
To respond to disgruntled employees
WHY IS YOUR BRAND ON SOCIAL MEDIA?
5. YOUR LOGO
OTHER…
To participate in public
debate, amplify spread of key
messages
As we move to a content producer
format, rather than straight forward
press office
Financial cutbacks on all other
traditional brand promotions
8. YOUR LOGO
46%Of organisations only spend 1-10% of their marketing
budget on digital / social media
BUDGETS
…With the next biggest being 11-20% and 21-30%
9. YOUR LOGO
DIGITAL PART OF MARKETING BUDGETS…
OVER THE LAST 12 MONTHS
HAVE:
IN THE NEXT 12 MONTHS THEY
ARE EXPECTED TO:
0% 20% 40% 60% 80%
Increased
Stayed the same
Decreased
Don't know
Agency
0% 20% 40% 60% 80%
Increase
Stay the same
Decrease
Don't know
Agency
12. YOUR LOGO
DIGITAL SERVICES FROM AGENCIES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Which areas were your company offering
five years ago?
Which areas do you currently offer clients?
Which areas do you expect to be offering
clients in five years time?
13. YOUR LOGO
OTHER AREAS AGENCIES WILL BE OFFERING
CLIENTS IN FIVE YEARS…
Mobile marketing
Digital and social analytics
A bunch of stuff we’ve not
discovered yet
14. YOUR LOGO
0% 10% 20% 30% 40% 50% 60% 70% 80%
Content creation (e.g. a blog)
Influencer (e.g. bloggers) outreach / engagement
Social network strategy
Online community management
Agency
BIGGEST CLIENT DEMANDS REPORTED BY
AGENCIES
15. YOUR LOGO
AGENCY REVENUES FROM DIGITAL
• 28% of agencies made 1-10% of
their revenues from digital 12 months
ago
• 22% of agencies are currently
making 11-20% of their revenues
from digital
• 16% of agencies expect to make 21-
30% of their revenues from digital in
12 months’ time0%
5%
10%
15%
20%
25%
30%
12 months ago
Now
In 12 months
time
16. YOUR LOGO
REASON YOUR COMPANY CHOSE THE PR
AGENCY THAT HANDLES DIGITAL/SOCIAL
0% 5% 10% 15% 20% 25% 30% 35%
Their past work
They do our traditional PR
Their reputation
We held a pitch
Agency
18. YOUR LOGO
WHO HAS OVERALL OWNERSHIP OF CONTENT
CREATION?
0% 10% 20% 30% 40% 50% 60% 70%
PR / comms department
Marketing department
Social media team
Digital agency
PR agency
No one
19. YOUR LOGO
WHO HAS OWNERSHIP OF…
FACEBOOK TWITTER
0% 20% 40% 60%
PR/comms department
Marketing department
Social media team
PR/Ad/Digital agency
No one
0% 20% 40% 60% 80%
PR/comms department
Marketing department
Social media team
PR/Ad/Digital agency
No one
0% 20% 40% 60%
PR/comms department
Marketing department
HR Department
Social media team
PR/Ad/Digital agency
No one
0% 20% 40% 60% 80%
PR/comms department
Marketing department
Social media team
PR agency
Ad/digital agency
No one
LINKEDIN BLOGS
22. YOUR LOGO
• Client digital budgets are growing, albeit slowly
• Many of the areas they are investing in, e.g.
content creation, are natural PR industry expertise
• Huge growth in agencies providing SEO, web
design and customer monitoring services
• Many agencies expecting to grow their digital
revenues to 21-30% by next year
• In-house PR/comms teams are natural home for
content creation and ownership of channels like
Twitter, Facebook and LinkedIn
THE GOOD NEWS
23. YOUR LOGO
• Many in-house comms teams reporting a lack of
budget/staff to be able to manage digital channels
properly
• 46% of brands report only1-10% of marketing
budgets go to digital/social
• Some of the key areas of focus include SEO and
web design and build – not core PR agency
offerings, although many do
• Many brands still unconvinced by PR agencies’
abilities in online reputation management and
social network strategy (although they want them to
take these on)
THE BAD NEWS
24. YOUR LOGO
DIGITAL PR REPORT 2013
PANEL DISCUSSION
CHAIRED BY DANNY WHATMOUGH, KETCHUM
Pete Sigrist
33 DIGITAL
David Gallagher
KETCHUM EUROPE
Jed Hallam
MINDSHARE
Candace Kuss
HILL+KNOWLTON STRATEGIES
Editor's Notes
Big story here about PR agencies are radically expanding their offerings – especially in SEO