Afroeye Research is a market research firm that provides online panels and recruitment services across Africa. They have over 500,000 panelists across Kenya, Uganda, Rwanda, Ghana, Nigeria, South Africa, and Tanzania. They use a variety of recruitment methods including face-to-face, web intercepts, and partnerships. Afroeye ensures panel quality through double opt-in registration, IP and location verification, and ongoing profiling of panelists. They provide insights on various industries and special audiences.

1. AFROEYE
RESEARCH
PANEL BOOK
Do you need Real
Solutions? We
connect you to Real
People

2. 02
About Afroeye Research
We make the difference by helping you grow;
we sustain and transform organizations by
providing end-to-end market research
solutions with unparalleled levels of data
integrity and reliability.
Through our validated, engaged online panels and
recruitment methods, we deliver high quality and
actionable insights for all types of consumers and
business professionals across Africa. By making sure
that we review the audience of interest and research
objectives to develop the sampling plan we always
assure it makes sense to our clients

3. Our Footprint
With over 500k+ panelists, we deliver the most diverse
B2C online sample in Africa with our foothold in the
countries below.
KENYA
250,000
UGANDA
20,000
RWANDA
20,000
GHANA
24,000
NIGERIA
80,000
S. AFRICA
90,000
TANZANIA
20,000
Country panel size
03

4. Our Recruitment
Methodologies
We deploy a blend of recruitment
methodologies ranging from F2F recruitment,
web Intercepts, organic/open enrollment, and
partnerships, use of our affiliate networks
sample. Each of our recruitment channels
delivers a different population and slightly
different results, thus increasing diversity and
representativeness.
04

5. Commitment to Quality
We understand how critical panel quality is for the
success of every project. With over 500k+ Consumer
Online Panels we utilize variable methodology to assure
quality control and accurate, up to date data profiling.
Double Opt-In Registration
IP Geo Location
ID-Verification & Demographics
Name/Address
Social Media/LinkedIn Verification
Workplace Verification
Performance ratings on past studies
Industry Specific Red-Herring Screening
05

6. 06
Profile Attributes
Gender Age Marital
status
Children
Education
Number in
Household
Household
Income
Participant Profiling is an ongoing process which further classifies online panel participants as they mature
in the community. You can target the audiences you need by utilizing our basic segmentation categories and
request specific audiences, from common profiles all the way to niche markets. Here are just a few of our
popular panel profiles.
Employment
Status
Region Ethnicity
or Race
Basic Demographics

7. 07
Special panels
Pet
Ownership
Business
ownership
ITDMs Frequent
Travellers
Smartphone
owners
Mothers/parents
Automotive
Sports
Audiences
Smokers Banking Ailments

8. 08
Panel Breakdown by Country
Gender
52%
250,000 47% 85.2%
48%
Panel Size
Average
Response Rate Internet Penetration
18 - 24
32% 36%
15% 12%
3% 2%
25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Kenya

9. 09
65%
20,000 25% 39.30%
35%
Panel Size
Average
Response Rate Internet Penetration
18 - 24
34%
42%
12%
6% 3% 3%
25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Uganda
Gender

10. 10
72%
20,000 21% 37.60%
28%
Panel Size
Average
Response Rate Internet Penetration
18 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Tanzania
32% 36%
15% 12%
3% 2%
Gender

11. 11
56%
20,000 32% 45.10%
44%
Panel Size
Average
Response Rate Internet Penetration
18 - 24
30%
38%
15%
11%
3% 3%
25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Rwanda
Gender

12. 12
38%
90,000 36% 57.50%
62%
Panel Size
Average
Response Rate Internet Penetration
18 - 24
26%
32%
22%
12%
5% 3%
25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
South Africa
Gender

13. 13
70%
80,000 32% 73.00%
30%
Panel Size
Average
Response Rate Internet Penetration
18 - 24
28%
39%
15% 12%
3% 3%
25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Nigeria
Gender

14. 14
24,000 31% 46.50%
Panel Size
Average
Response Rate Internet Penetration
18 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 +
Age
Ghana
70% 30%
28%
39%
15% 12%
3% 3%
Gender

15. For any questions, please contact us using the details below:
Email : info@afroeyeresearch.com
Phone number : +254 708 273 618
Website : www.afroeyeresearch.com
Office : 4th floor / Rm: We_01 SK Suites, Garissa road, Kiambu Thika West District, Thika
Address : P.O Box 184, 50310 - vihiga
AFROEYE
RESEARCH