This document provides an overview of public relations, including definitions of key terms like publicity, promotion, lobbying, and crisis management. It discusses theories of public relations like dialogic theory and concepts like mutuality, propinquity, and empathy. Examples are given of publicity stunts and how to use press releases and engage media. The differences between PR and advertising are explored, as well as examples of large PR campaigns during World Wars 1 and 2 with bond initiatives. The key things to know for a quiz on the topic are highlighted.

2. Public Relations
Hailey. Lauren. LaDaniel. Annie. Juliannah

3. What is Public
Relations?

4. •Publicity
•Promotion
•Lobbying
•Fundraising
•Crisis Management

5. Understanding Public
Relations

7. Tarnished Image

8. Dialogic Theory
Mutuality
Propinquity
Empathy
Risk
Commitment

9. What is a Press
Release?

10. Tool to Engage Media
•Editorial Meet & Greets
•Image Analysis
•Alliances with other company’s
•Gift Bags, Charity Silent
Auctions
•Celebrity Endorsements
•Look Books
•Hash Tags
•FREE STUFF!

11. PR V.S Advertising

12. Integrated Marketing

13. Publicity Stunts
There’s No Such thing as Bad Press!

14. 100 Greatest
Publicity Stunts of
all Time!

16. WW1&WW2
Bond
Campaigns

17. George Creel
William H. Vanderbilt
In Charge of PR During WW1

19. http://www.pacsun.com/#.

20. THE FUTURE…

21. Know for the Quiz
1. George Crill & How he Relates to WW1
2. Public Relations and Advertising are Similar
3. The Dialogic Theory (Slide 8)
4. Two Wars with Big PR Campaigns (Slide 16)
5. Promotion, Image Management, and
Advocacy