Public relations is a management tool used by leaders to establish beneficial relationships with other leaders and groups. PR people identify key constituencies, evaluate relationships, and design policies to improve relationships and build a positive image. While PR uses mass media to transmit messages, its goal is not media itself. PR can influence news coverage through press releases, conferences, and junkets which provide free travel, hotels, and access to celebrities in exchange for media coverage. Successful PR strategies include appearing open, making leaders available to journalists, and spinning negative news positively.
This training module has been written for journalism students preparing for a career in the media. It is written using material from The News Manual and Media Helping Media.
This training module has been written for journalism students preparing for a career in the media. It is written using material from The News Manual and Media Helping Media.
Professor Alan Tapp, University of the West of England gave this keynote presentation entitled “Why marketers don’t get hugged at parties - and other useful things about social marketing” at Co-Creating Change: the 8th Annual Social Marketing Conference on 24th May 2018
Narrative Warfare, Marketing and A plan to go forwarddllavoy
Narrative warfare is taking the techniques and digital infrastructure of marketing and subverting them for malicious purposes. I talk about how it works, and some of the possible ways to fight back.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Professor Alan Tapp, University of the West of England gave this keynote presentation entitled “Why marketers don’t get hugged at parties - and other useful things about social marketing” at Co-Creating Change: the 8th Annual Social Marketing Conference on 24th May 2018
Narrative Warfare, Marketing and A plan to go forwarddllavoy
Narrative warfare is taking the techniques and digital infrastructure of marketing and subverting them for malicious purposes. I talk about how it works, and some of the possible ways to fight back.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.