A press release is a public relations tool used to share information with journalists, editors and bloggers in order to generate media coverage. It follows an inverted pyramid structure, placing the most important information at the top. Key details to include are the 5 W's and an H, quotes and links back to your website. Press releases can be distributed through email marketing platforms, paid media wire services, free online distribution sites and by posting on your own website and social media profiles. Using a PR professional provides advantages like direct media outreach and optimized press releases.
PR For Techies: What the Hell is PR and Why Do I Need It?mapragency
Thank you to everyone who attended our first PR For Techies event on Wednesday! If you missed anything or weren't able to make it, here are the slides. We hope to see you at our second event, coming up in June.
PR For Techies: What the Hell is PR and Why Do I Need It?mapragency
Thank you to everyone who attended our first PR For Techies event on Wednesday! If you missed anything or weren't able to make it, here are the slides. We hope to see you at our second event, coming up in June.
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demon...Sandra Fathi
"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco
Growing globalisation places greater demands on PR. How do you start expanding your PR efforts when you are only used to national PR. Andrew Arnold from Eye for Image explains how you can quickly and easily move into global PR.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.
Here are 11 easy daily steps to boost your business.
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demon...Sandra Fathi
"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco
Growing globalisation places greater demands on PR. How do you start expanding your PR efforts when you are only used to national PR. Andrew Arnold from Eye for Image explains how you can quickly and easily move into global PR.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.
Here are 11 easy daily steps to boost your business.
Pressing Forward_ Unleashing the Power of Press Releases for LA Success.pptxTopPRAngencyLosAngel
Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases.
Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Short intro to PR - what it is, goals & measurement, purpose, different PR for different stage startups, how to hire an agency, writing a good press release, how to leverage social media in PR, Tips and Tricks. Tools, Links and useful references for startups and small companies.
PR distribution services are a type of service that helps businesses get their news and announcements out to the public. These services work by distributing press releases, media alerts, and other types of content to journalists, bloggers, and other media outlets.
Elevate Your Business with USA Press Release Distribution.pdftopagencyusa
Press release distribution is the process of disseminating a carefully crafted news release to various media outlets, online platforms, and news agencies.
Elevate Your Business with USA Press Release Distribution.pptxtopagencyusa
Press release distribution is the process of disseminating a carefully crafted news release to various media outlets, online platforms, and news agencies.
Press release services are an essential tool in any business's marketing arsenal. They allow businesses to share important news and updates with the public in a professional and effective manner. Whether it's announcing a new product, sharing company news, or promoting an event, press release services can help businesses reach their target audience and increase visibility.
Presentation given at Online Marketing Summit 2-2009. Covers convergence of PR and digital marketing, and how new technologies and tactics are forever changing the landscape of both. With the collapse of traditional newspapers and magazines, media relations is a completely different game now, and the online space opens up new opportunities and challenges for brands who need to keep their news top of mind.
Put the Power of PR to Work in Your Small BusinessJoe Hines
Own a small business that has a great story to tell but don't have the financial resources to get the word out on your own? No problem! This presentation will tell you what you need to know to start a Public Relations and/ or Public Affairs program of your own!
when it comes to press release distribution services in Houston, you need a partner that understands the local media landscape and can provide unmatched expertise. From tailored strategies to comprehensive assistance, these services play a pivotal role in ensuring that your news receives the attention it deserves.
when it comes to press release distribution services in Houston, you need a partner that understands the local media landscape and can provide unmatched expertise. From tailored strategies to comprehensive assistance, these services play a pivotal role in ensuring that your news receives the attention it deserves.
A press release is an effective way for companies to reach a wide audience. The news media can cover the release, and it can also be sent to media outlets, clients, vendors, and more. If the release is successful, it can also be posted to a company's website or shared on social media.
An example of a visual resume using PowerPoint. This resume showcases work samples and skills applicable to my search for a mid-senior level public relations/marketing position with an A/E/C firm.
Denice Shuty A/E/C Marketing/PR pro - visual resume 2016Denice Shuty
As a creative professional, a visual resume offers A/E/C firms and recruiters a clearer understanding of my experience and capabilities in a marketing and public relations role in the architecture, engineering, and construction industry. It also serves as my portfolio; with work samples of Email Marketing, Social Media Management, Brochures and Project Profiles, Project Photography, Awards Submissions, Resumes/Bios, Media Relations, Blogging, and Press Releases. As a slide presentation itself, the format illustrates a high level of proficiency in using PowerPoint effectively.
3. What is a Press Release?
A press release or news release is a public relations tool that is used
to make suggestions to journalists, editors, bloggers or other thought-
leaders. The goal is to get others to publish, broadcast, post, or share
information you want others to know about. In the digital age, press
releases are also used as fresh content for your website and for
updates on your social media platforms.
4. What Press Releases Do
Press releases are the most cost-effective way of building
awareness about your business and what you do. Press releases
have more credibility than paid advertising because they are
regarded as news and are often delivered by means of a third
party, i.e., a newspaper– creating the impression of an
endorsement.
If you write them and distribute them yourself (using free distribution
sites) they are free.
5. Return On Marketing Investment
Success Measures
Data from Google Analytics – make sure you have this installed before
running your press release campaign in order to measure direct referral
traffic
Number of people completing Contact Us form or an RFP
Google Alerts – create a Google Alert using the title of your press release to
see where it ran
Social Media activity – Invitations/Likes on Facebook, Invitations/Views on
Linked In, Twitter, Houzz and Pinterest followers, etc.
Data from email marketing service
Case Study from Business Wire on Rutgers Center for Management Development
demonstrated that an investment of $23,230 for press releases during a 3-month period
resulted in $55,600 in revenue.
6. When to Issue a Press Release
To share important news about your business
Examples: adding new services, hiring key employees,
moving/expanding, offering new products, winning an
award, launching a new website, etc.
To announce upcoming brick-and-mortar or other event (so that
people show up, write about it, blog about it, or to get media
coverage).
Examples: An open house, a ribbon-cutting, an awards-
ceremony, a grand opening, a speech or presentation, an
exhibition, a webinar, etc. (distribute 30-60 days or more before
the event)
To help manage negative publicity or a crisis
Examples: To clarify information, dispel rumors, explain an
unpopular action or unfortunate occurrence, correct
misinformation, to reassure partners/clients, etc.
To promote your company’s products, services, brand identity
and position (not related to a single event, more from a general
awareness perspective).
7. How to Create a Press Release
A press release is presented as a pseudo-news story written in the
third person following a particular style that is familiar to all journalists.
8. Journalistic Style
A good press release places the newsworthy angle at the very top
(much as the lead paragraph of a well-written news story does), and is
free of hyperbole and overt promotionalism.
Subsequent paragraphs in the press release provide the supporting
material; the 5 W’s and an H; spokesperson quotations; other facts and
background information; in a top-to-bottom hierarchy of importance
referred to as the inverted pyramid style.
9. Examples of Press Release Types
The Business Activity Release
• Not about selling
• Positive, create excitement
• Fresh, newsworthy activity
• Share on social media
platforms
10. The Event Release
• Used to promote an actual
event whether in person or virtual
• Date/time/place specific
• Share on social media
platforms
• Allow for lead time
11. The Crisis News Release
• Can be used before or after an
event
• Urgency
• Share on social media
platforms
12. The Backgrounder Release
• Used to initiate awareness
about a company/organization
• Non-date specific
• Often used as part of a media
kit
• Longer form than other press
releases
• No boilerplate needed at the
end
15. Constructing the Press Release
• Keep it 1 to 2 pages in length
• Keep it in Word doc format; not a pdf or image doc
• Include “boilerplate” information about your company at the
tail-end, as well as info about other key persons and
organizations germane to your story
• Always include phone numbers and email addresses where a
spokesperson can be reached on evenings and weekends
• Always embed backlinks to your website, Linked In, Pinterest,
Houzz, Facebook and Twitter profiles
• Include quotations and statistics
• Make relevant images easily viewable and available for
download
• Keep headline to 60 characters or less
• Use bold and italic text for keywords in the body of the release
16. Distributing the Press Release
In the digital age, WE ARE ALL PUBLISHERS
Post your press release on your website, your Facebook page, your
Twitter Account, Your Linked In profile, etc. The fresh CONTENT along
with BACKLINKS enhances your authority with SEARCH ENGINES. It
also sends REFERRAL TRAFFIC directly to your website, and is a also a
means of ENGAGING with your existing customers and allies.
17. Distributing Press Releases (cont.)
Utilizing Email Marketing Platforms
Email marketing platforms such as Constant Contact allow you to send
your press release to all your contacts, embed images into the body of
the email, and track results. There is also seamless sharing on your
social media platforms.
19. Distributing Press Releases (cont.)
Paid Services and Free Services
www.prweb.com
www.massmediadistribution.com
www.prnewswire.com
www.pressreleasecircle.com
www.businesswire.com
www.pr.com
www.24-7pressrelease.com
www.free-press-release.com
us.cision.com
Anyone can register to distribute their own press releases.
Fee-based services provide more refined targeting, allow
numerous images, backlinks, and are sent via RSS feeds.
Free services offer some of those features on an a la carte basis.
Do not send during holiday weeks or Fridays
20. Utilizing the Services of a PR Professional
Public Relations professionals have proprietary media lists not
available to the layperson
Press releases go directly to the publisher, editor or writer, not into a
big bucket
The press release will be well-written – the WOW!, print-ready and
optimized
writely yours. marketing + public relations
Denice Shuty denice@writelyyours.com 630-338-6535