The document summarizes a sports public relations lecture that covered current events, assignments, and discussions. It defines various sports media outlets such as local and national TV, newspapers, magazines, and blogs/websites. It discusses managing media relationships by building a contact list, using media alerts, and delivering creative and timely communications. Students were assigned to write a pitch in 5 minutes to cover a Pink Ribbon promotion over the phone to local media and create a media contact list with at least 20 contacts.

1. Sports Public Relations Lecture: 10.18.11 University of Cincinnati By Jackie Reau

2. Current Events Quiz

3. Assignments Game Wrap Discussion Press Release

4. Michael Anderson Public Relations Manager Cincinnati Reds @MANderson_PR

6. Sports Media Define the various outlets

7. *Local TV *National TV *Daily/Weekly Newspapers *Magazines *Local Sports Talk *National Sports Talk *Bloggers *Websites

8. Managing Media

9. Managing Media *Build a relationship, your list *The media alert *Deliver creative, proper communication, be timely

12. Class Exercise: In Five Minutes Write a pitch you will deliver to a media representative in your market over the phone to cover your Pink Ribbon promotion

13. Assignment: Create a media list in excel with a minimum of 20 media contacts using the provided template