Big Bazaar is a large Indian retail chain founded in 2001 with over 200 stores across 90 cities. It is known as the "Indian Walmart" and aims to deliver everything to every Indian customer in a profitable manner. The company is headed by Kishore Biyani and has over 36,000 employees. Big Bazaar offers a wide range of products across various categories at low prices. It targets middle and upper middle class Indians, especially working women and families. The company focuses on value offerings and a family shopping experience. Some innovations include Wednesday Bazaar and Maha Bachat sales events.

1. Presentation
on
Presented By-:
Gaurav Patel

2. Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities inIndia.

3. Visio
n
“To Deliver Everything,
Everywhere, Every time, to
Every Indian Customer in the
most profitable manner.”

4. Man Behind Big Bazar Success
 He Born August 9, 1961 in a middle classFamily.
 He started his career selling stonewash fabricto
small shops in Mumbai.
 Now He known as the Rajah of Retail in India.

5. Products of Big Bazar
CHILD
CARE
&
TOYS
APPARE
LS
CHILL
STATION
FARM
PRODUCT
FOODS
Produ
ct
HOME &
PERSON
AL
CARE
FASHION
&
JEWELL
ERY
ELECTRONI
CS
BAZAAR
FURNITU
RE
BAZAA
R

7. Strengths-:
 Big Bazaar is known as the "Indian Wal-Mart".
 Everyday low prices, which attract customers.
 Huge investment capacity.
 It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
 Benefit of Early Entry into Indian Retail.
 Online booking and delivery of goods.

8. Weakness-:
 General perception: “Low price = Low Quality”.
 Overcrowded during offers.
 Long lines at billing counters.
 Limited only to value offering low price products.
 Branded products are still missing from Big Bazaar.
 Very thin Margin.

9. Opportunities-:
 Huge Potential Rural Market or Town to be Tapped.
Threats-:
 Competition.
 Unorganized Retail.
 Most People still prefers to visit local convenient stores for dailypurchases.
 Changing Government policies.
 International players looking to for India.
 Margin of business reducing all the time.

10. Competitors of Big Bazar

11. Customer Segmentation-:
 It Targets Higher and Upper Middle Class Customers.
 The large & Growing Young Working Population is a Preferred
Customer Segment.
 Targets Working Women & Home makers who are the primary
decision makers.

12. Strategy-:
 They divided Indian customers into 3 categories……..
1) India One.
2) India Two.
3) India Three. The potential customers
of big bazaar are
India One & India
Two.

13. India One-:
 Consuming class which includes upper middle and lower
middle
Class (14% of India's Population).
India Two-:
 Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).
India Three-:
 Struggling class, (remaining 31% of India's population).

14. High
service
low
service
Low price
High
price
Positioning-:

15. Innovations of Big Bazar
Wednesday
Bazaar
Sabse Sasta
Din
(26/01/2006)
(26 Cr. in 1
day)
Maha
Bachat
The Great
Exchange
Offer
(12/02/09)

16. Supply Chain Management of Big Bazar
Supplier Manufacturer Distributor Retailer Customer

17. ! ! ! !!......Thanking You……! ! ! ! !