This document discusses various aspects of developing effective marketing plans and strategies, and ensuring proper implementation. It addresses questions about the relative importance of planning vs. implementation, how marketing structures and incentives should vary by business strategy, and factors to consider when restructuring an organization. Key points covered include defining elements of a good marketing plan, linking objectives and actions to specific timelines and responsibilities, and establishing controls and contingency plans to monitor progress.
Strategy success is measured by its execution. In spite of the importance of strategy there are too many factors that are barriers to success. This presentation is focus on structural, organizational and personal factors that can impact the success of strategy implementation
Strategy success is measured by its execution. In spite of the importance of strategy there are too many factors that are barriers to success. This presentation is focus on structural, organizational and personal factors that can impact the success of strategy implementation
Exercise: Consider the questions in the questionnaire and score yourself out of ten for each one (ten being high).
Consider your responses and notice areas where you scored 'low'. These are your areas for potential growth and may also indicate your personal vulnerabilities and greatest challenges. Also, notice where you confidently scored 'high' - these areas have the potential to support your challenges.
Every educational institution must cater service to the young minds with the promises to carry forward with much vigor and fervor that every child is a best citizen in making. It also must keep in mind its aims and objectives to scale greater heights in providing and nurturing the whole child. With the right mixture of academics and personal care to give a sure footing for a great future.
EDUCATION FOR EDUCATORS IS MOST IMPORTANT FOR DEVELOPING EFFECTIVE EDUCATION SYSTEM.THIS PRESENTATION SHOWS THE CURRENT SCENARIO OF TEACHER EDUCATION IN INDIA.
Although the study of emotional intelligence is no longer a new topic, many people are still unaware of what EI is. This presentation provides clarification on the subject of emotional intelligence and includes several easy to understand definitions.
Scott droney - strategic planning and strategic managementScott Droney
Scott Droney is provide financial services spectrum as well as data processing and managing segments. Since most of its financial services were retail focused, the need to build scale and skill in the transaction processing domain became imperative.
This presentation is step by step guide to market feasibility report. How to write market feasibility report. The factors and forces affecting the market. How the market can move. How are target market and their buying behaviour.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
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3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
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3. Measures and Reporting in Sustainability
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. • Arguments for the importance of planning
• Implementation of marketing strategies is
unlikely to be effective unless all of the business’
people are following the same plan.
• Formal plans also establish the timetables and
objectives that are the benchmarks for
management’s evaluation and control of the
firm’s marketing strategies.
4. • Arguments for the importance of
implementation
• It is crucial for carrying out strategic planning
decisions.
• If improper implementation, management may
mistakenly decide the wrong strategy had been
chosen
• Common venture capitalist’s adage
• “Give me ‘A’ implementation of a ‘B’ plan over
‘B’ implementation of an ‘A’ plan.”
5.
6. Discussion Question
2. How should marketing’s degree of
autonomy, shared programs and
resources, and the basis for its incentives
vary across different business strategies?
8. Shared Programs and Synergy
Prospector
Differentiated
defender
Low-cost
defender
- relatively little
- little synergy in areas central to
differentiation
- high level of synergy and
shared programs
9. Evaluation and Reward Systems
Prospector
- high incentives based on sales and share
growth
Differentiated
defender
- high incentives based on profits or ROI
Low cost defender
- incentives based on profits or ROI
10.
11. Discussion Question
3. How should the firm’s organization be
structured to most effectively implement
different business strategies?
13. • Formalization
– The degree to which formal rules and standard
policies and procedures govern decisions and
working relationships.
• Centralization
– Refers to the location of decision authority and
control within an organization’s hierarchy
• Specialization
– Refers to the division of tasks and activities across
positions within the organizational unit.
14.
15. • Prospector?
• SBU will perform best on volume and share-growth
when:
• Functional strengths are marketing, sales, R&D, and
engineering
• % of sales spent on marketing, sales, R&D, and engineering
are high and fixed assets are low relative to competitors
• Managers from marketing, sales, R&D, and engineering have
substantial influence on business and marketing strategy
decisions
• Structure has low levels of formalization and centralization,
but high level of specialization
• SBU will experience high levels of inter-functional conflict
16. • Differentiated defender?
• SBU will perform best on ROI dimensions when:
• Its functional strengths include sales, financial management,
control and those functions related to its differential
advantage
• % of sales spent on sales force, gross fixed assets per
employee, % of capacity utilization, and % of sales devoted to
other functions related to differential advantage are high
relative to competitors
• Financial managers, controller, managers of functions related
to unit’s differential advantage have substantial influence on
business and marketing strategy decisions
• Structure has moderate levels of formalization, centralization
and specialization
• SBU will experience moderate levels of inter-functional
conflict
17. • Low-cost defender?
• SBU will perform best on ROI and cash flow dimensions
when:
• Its functional strengths include engineering, production,
distribution, and financial management and control
• Marketing, sales, and product R&D expenses are low, but
process R&D, fixed assets per employee, and % of capacity
utilization are high relative to competitors.
• Financial, controller, and production managers have
substantial influence on business and marketing strategy
decisions
• Structure has moderate levels of formalization and
centralization, but low levels of specialization
18. Discussion Question
4. What are the merits and limitations of
structuring the marketing organization
on a functional, product, or market
basis? When might each form best be
used?
- Can be used on a global basis, too.
19.
20. • Functional?
• Merits: Simple and easy to implement.
• Limitations: Relies heavily on standard rules and
operating procedures. Conflicts across functional
areas are resolved in a hierarchical manner.
• Best use: for small startup companies; or for
large companies operating in stable and slowgrowth industries where the environments are
predictable. The form is appropriate for low-cost
defender SBUs attempting to maximize their
efficiency and profitability in mature or declining
industries.
21.
22. • Product management?
• Merits: Has the ability to identify and react more quickly
to the threats and opportunities individual productmarket entries face; improved coordination of
functional activities within and across product markets;
and increased attention to smaller product-market
entries that might be neglected in a functional
organization.
• Limitations: This structure has difficulty in obtaining the
cooperation necessary to develop and implement
effective programs for a particular product given that a
product manager has little direct authority.
• Best use: For companies or SBUs that have many
product-market entries. (diff defender ;analyzer)
23.
24. • Market management?
• Merits: Gives market managers more authority
and independent budgets to work with.
• Limitations: Potential for lack of control or
consistency with this kind of decentralized
structure.
• Best use: For companies who market a single
product to a large number of markets where
customers have very different requirements and
preferences. (differentiated defender; analyzer)
25. • What about a Matrix structure?
• Merits: Brings multiple points of view to decision-making. Once
decisions are reached, they are more likely to reflect the
expertise of a variety of functional specialists, to be innovative,
and to be quickly and effectively implemented.
• Limitations: Requires participative decision making which can be
very inefficient; requires a good deal of time and effort for the
team to reach mutually acceptable decisions and gain approval
from all the affected functional areas. Even with fast
implementation, may slow responsiveness to changes in market
and competitive conditions.
• Best use: A business facing an extremely complex and uncertain
environment may find a matrix organization appropriate.
(prospector/ new product development in analyzers and
differentiated defenders)
26.
27. Discussion Question
5. How should managers decided when the
time has come to restructure an
organization and what new structure
should replace the old?
28. Five Key Drivers
• Customer needs
• Informational requirements of the sales
and marketing personnel charged with
meeting those needs
• Ability of a given structure to motivate and
coordinate the kinds of activities that
market conditions require
• Available competencies and resources
• Costs
30. • Executive Summary: Presents a short
overview of the issues, objectives, strategy,
and actions incorporated in the plan and
their expected outcomes for quick
management review.
• Current Situation: Summarizes relevant
background information on the market,
competition, past performance of the
product and the various elements of its
marketing program (e.g., distribution,
promotion, etc.), and trends in the macroenvironment.
31. • Key Issues: Identifies the main opportunities and
threats to the product that the plan must deal
with in the coming year, and the relative
strengths and weaknesses of the product and
business unit that must be taken into account in
facing those issues
• Objectives: Specifies the goals to be
accomplished in terms of sales volume, market
share, and profit.
32. • Marketing Strategy: Summarizes the overall
strategic approach that will be used to meet the
plan’s objectives.
• Action Plans: This is the most critical section of
the annual plan for helping to ensure effective
implementation and coordination of activities
across functional departments. It specifies:
•
•
•
•
What specific actions are to be taken.
Who is responsible for each action.
When the action will be engaged in.
How much will be budgeted for each action
33. • Projected Profit & Loss Statement: Presents the
expected financial payoff from the plan.
• Controls: Discusses how the plan’s progress will
be monitored; may present contingency plans to
be used if performance falls below expectations
or the situation changes.
• Contingency Plans: Describes actions to be
taken if specific threats or opportunities
materialize during the planning period.
34.
35.
36.
37.
38. Discussion Question
6. What are some of the things a good
marketing plan does to help ensure its
effective implementation?
39. • Marketing plans are more likely to be
implemented effectively when:
• Objectives meet the SMART test [Specific,
Measurable, Attainable, Relevant (to the firm’s
mission), Time-bound]
• Target market is clearly identified
• Action plans and milestones identify specific
timelines, responsibilities, and budgets
• Contingency plans are identified