Dell has built their business:
- Build-to-order manufacturing
- Mass customization
- Partnerships with suppliers
- Just-in-time components inventories
- Direct sales
- Market segmentation
- Customer service
- Extensive data and information sharing with both supply partners and customers.
Based on:
The McGraw-Hill Companies. (1997). Dell Computer Corporation Online Case. Retrieved 3 6, 2011, from McGraw Hill Higher Education: http://www.mhhe.com/business/management/thompson/11e/case/dell5.html
This was a group project for the Strategic Management class on our MBA, the presentation is based on a case study regarding changes in Dell's business model on the various stages of company's development.
Dell has built their business:
- Build-to-order manufacturing
- Mass customization
- Partnerships with suppliers
- Just-in-time components inventories
- Direct sales
- Market segmentation
- Customer service
- Extensive data and information sharing with both supply partners and customers.
Based on:
The McGraw-Hill Companies. (1997). Dell Computer Corporation Online Case. Retrieved 3 6, 2011, from McGraw Hill Higher Education: http://www.mhhe.com/business/management/thompson/11e/case/dell5.html
This was a group project for the Strategic Management class on our MBA, the presentation is based on a case study regarding changes in Dell's business model on the various stages of company's development.
Reference Case 1.1 Dell Direct,” a running case with real data on.docxsodhi3
Reference Case 1.1 “Dell Direct,” a running case with real data on page 774. At the end of each Unit, prepare a report that answers the pertinent questions regarding the Unit content as it pertains to this Case. The questions applying to Unit Four are described in “Section 3 Body” below:
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format.
Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Critically evaluate the possible Dell questionnaire.
b. Discuss the importance of form and layout in questionnaire construction.
c. Design a field work process you would recommend to Dell for gathering consumer behavior information using the text’s questionnaire in a computer-store intercept interviewing framework.
4. Conclusion – Summary of main point’s a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)
Running Case with Real Data
DELL DIRECT
Dell Inc. is the world’s number one direct-sale computer vendor and competes with Hewlett-Packard in that segment. Dell offers network servers, workstations, storage systems, and Ethernet switches for enterprise customers, in addition to a full line of desktop and notebook PCs designed for consumers. It also sells handheld computers and markets third-party software and peripherals. Dell’s growing services unit provides systems integration, support, and training.
Michael Dell, the flamboyant founder and chairman of Dell, started college at the University of Texas as a pre- med student but found time to establish a business selling random-access memory (RAM) chips and disk drives for IBM PCs. Dell bought products at cost from IBM dealers, who were required at the time to order large monthly quotas of PCs from IBM. Dell then resold his stock through newspapers and computer magazines at 10 to 15 percent below retail. By April 1984, Dell was grossing about $80,000 a month—enough to persuade him to drop out of college. Soon he started making and selling IBM clones under the brand name PC’s limited. Dell sold his machines directly to consumers, rather than through retail outlets as most other manufacturers did. By eliminating the retail markup, Dell could sell PCs at about 40 percent of the price of an IBM.
Michael Dell renamed his company Dell Computer and added international sales offices in 1987. In 1988, the company started selling to larger customers, including government agencies. That year Dell Computer went public. In 1996, Dell started selling PCs and notebook computers through its Web site. This channel of order confirmation and shipping and handling is still the bread- and-butter means of addressing Dell’s consumer and enterprise customers’ requirements. In 1997, Dell entered the market for workstations and strengthe ...
Strategic evaluation consultation document for dell company incChathurangi Shyalika
This document provides detailed description on the strategic management strategies and its IT infrastructure methodologies of DELL company. This elaborates the situation analysis, eMarketing strategy, legal and ethical issues incorporated with the company.
9. To play catch-up, IBM rapidly leveraged-off its traditional corporate base and strong direct sales and services organization.
10.
11. He soon started buying and assembling components himself in order to sell computer his name directly to customers.
12. High growth and attractive margins allowed him to fund growth internally and he began to get number of orders from large oil companies and government agencies.
13. In order to promote dell product , dell started 24 hour complaint hotline & offer a supply of back up replacement equipment.
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15. Dell assured product quality by extensively pretesting all the configuration options it offered.
16. A 24-hour telephone support system comprising well-trained technical representative provided the first post-shipment level of support.
17. Dell serviced its customers with combination of home based telephone representative and field based representative.
32. If LiOn fails at launch, a switch to NiHi would require substantial rework (70% of original schedule and 30% of cost). Because competitors would have an established product on the market before them. Dell would lose about 50% of projected units sold.
37. In 1992, with portables accounting for 17 percent of Dell’s sales, rumors circulated about quality problems.
38. Early in 1993, Dell canceled a new line of laptops under development, since these were deemed too slow and expensive.
39. By May 1993, notebook sales had slipped to just 6 percent of Dell sales previously account for 20-25 percent of sales.
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42. By the end of the decade, the quality of the portability itself gave these machines gross margins that were typically 3 to 5 percent above desktops.
43. In 1993 portable were classified as laptops if they weighed between 4.5 & 8 pounds & sub notebooks if they weighed under 4 pounds.Portable computer Market Size (millions of units)