Elite Scented Cotton Wicks

1. “Abhivyakti”
Task Force Presentation
Group Members
01.Suryawanshi Devaki Avinash 02. Chune Harshada Anantchand 03. Sangamnere Sachin Daulat
04. Patel Ayan Nadeem 05. Magji Gopika Pawan 06.Adkar Amit Sunil
07. Pawar Prathamesh Santosh
Name of The Product/Services
ELITE SCENTED VATI
Name of the Organization
ELITE
Faculty Mentor
Dr Harshada Aurangabadkar

3. Innovativeness in Product
The cotton wick holds profound significance in Indian culture.
It serves as a symbol of light, purity, and spirituality. Whether
used in lighting traditional oil lamps during festivals like Diwali
or in daily rituals at temples and homes, the cotton wick
represents the illumination of knowledge, the dispelling
of darkness, and the connection between the physical
and spiritual realms
So we have came up with an innovative idea
i.e. Fragranced colored cotton wicks

4. The innovative fragrant colored cotton wick
is a unique and modern twist on the traditional
plain cotton wick commonly used in
various cultural and religious rituals.
This innovative product combines the beauty
of vibrant colors with delightful fragrances,
enhancing the sensory experience of
traditional ceremonies and rituals.

5. Organization Information
• ELITE
Vision
Our vision is to be the leading provider of fragranced colored cotton wicks in the Indian market,
enriching the cultural and sensory experiences of our customers through innovative products that
seamlessly blend tradition with modernity.
Mission
• Our mission is to offer high-quality fragranced colored cotton wicks that elevate the ambiance of
religious ceremonies, festivals, and decorative settings across India

6. Organization structure-
Manager
Ayan Patel
Product Developer
Prathmesh.S.Pawar
Marketing Head
Harshada Chune
Sachin Sangamnere
Finance
Amit Adkar
Gopika Magji
HR
Devaki Suryawanshi

7. • Objectives of Organization
• 1.All Over Indian market expansion
• 2.cultural significance
• 3.customer satisfaction

8. Marketing Plan
Primary Target Audience:
Religious Practitioners:
Individuals who use oil lamps for religious ceremonies and rituals, such as Hindus,
Buddhists, Sikhs, and Jains. People who value the spiritual and cultural
significance of oil lamps and seek fragranced wicks to enhance their devotional
experience.
Cultural Enthusiasts:
Individuals who appreciate and celebrate cultural events and festivals that involve
oil lamp lighting, such as Diwali (Festival of Lights) in India

9. ways to reach our target audience
Social Media Marketing:
Create and maintain active profiles on platforms like Instagram, Facebook, and Pinterest to
showcase products. Use visually appealing content, such as high-quality images and
videos, to engage users. Run targeted ad campaigns to reach potential customers and
promote special offers during festivals.
Influencer Collaborations:
Partner with social media influencers and cultural enthusiasts who can authentically
promote your products to their followers. Encourage influencers to create unboxing videos,
tutorials, or reviews to showcase your products.
Customer Reviews and Testimonials:
Feature customer reviews prominently on the website to build trust and credibility.
Encourage satisfied customers to share their experiences on social media platforms.

10. Finance Plan
• Initial Capital Required = 2,10,000
• Source of Funding = Self
• Utilizatilisation of Funds = Fixed assets =70,000
Working capital = 1,40,000
• Cost Sheet of Product/Services (Calculation per product and services)
• Projected Profit / Revenue Generation Model

11. Cost sheet of Cotton Wick (One month)
Particulars Amount (Rs) Units (packs)
Raw materials - 128,100 35,000
Cotton (210kg) 18,900
Essence (105L) 1,05,000
Natural Colours (10.5kg) 4,200
(-) Closing Raw Materials (C = 60kg),(E = 30ltr),(NC = 3kg) 3,66,00
= Raw Materials Consumed (A) 91,500 25,000
(+) Direct Labour 9,000 -
(+) Factory Overheads -
- RENT (warehouse)
- HEATING AND LIGHTING
5,000
10,000
-
(+) Advertisement (free samples) 2,000 285
(+) Packing charges 47,500 25,000
= Total (B) 73,500
= Cost of Sales (A+B) 1,65,000

12. Revenue Generation Model
Particulars Amount (Rs) Units
Selling Price 12 1 pack
Sales (A) 2,96,580 24,715
(-) cost of sales(B) 1,65,000 -
= Profit (A-B) 1,31,580 -

13. Manufacturing Process
• Flow of manufacturing process
Selection of Cotton:
High-quality cotton is chosen as the base material for the wicks.
The cotton should be clean and free from impurities.
Coloring:
To create colored wicks, the cotton is dyed using
safe and non-toxic dyes.
The choice of colors depends on the desired
f fragrance and aesthetics.

14. Fragrance Application:
Fragrance is added to the colored cotton.
This can be done by dipping the cotton
in a scented liquid or by spraying
It with fragrance oils.
The cotton is then left to dry to ensure
the fragrance is absorbed.
Cutting and Sizing: The braided wick is cut into the desired lengths and sizes. This can be done
manually or using machinery to ensure consistency.

15. Quality Control: The wicks go through quality control checks to ensure they meet the
desired standards. This may include checking for even color distribution, fragrance strength,
and proper sizing samples.
Packaging: The finished fragrant colored cotton wicks are packaged in a way that preserves
their fragrance and prevents them from getting damaged.
Labeling and Branding: Labels and branding materials are added to the packaging,
including information about the fragrance, burning instructions, and safety precautions.
Distribution: The packaged wicks are then ready for distribution to retailers or customers.

16. Human Resource Plan
(HR Plan)
• Man Power Requirement / Manpower Planning-
• 1 Manufacturing unit
• 2 Employees
• Training and Development Activities-
Training for operating manufacturing and
packaging machine .