1)What are Mobileye’s competitive advantages and competitive vulnerabilities? 2)How should Shasua and Aviram handle OEM demands for lower prices? Should they maintain a full price strategy or discount for the low-end bundle? 3)How should Shashua Aviram approach Google? Should they cooperate with Google or keep them at arm’s length?

1. Sunrise Candles:
Everything You Need to
Know
Get to know Sunrise Candles, owned by President National
Awardee, Paralympics Gold Medalist Hon’ble Dr. Bhavesh
Bhatia & supported by his subordinate Kunal Bhatia - a
leading manufacturer of candles based in beautiful place
Mahabaleshwar, Maharashtra. Learn about their products,
specifications, sales volume, manpower utilization,
organizational culture, marketing strategy, customer base, and
more.
I visited Sunrise Candles manufacturing factory with my fellow
batchmates and lead by our Hon’ble Faculty Professor Dr.
Nitin Shrotri, his support and experiential guidance helped us to
get a clarified better understanding of the manufacturing unit. I
also purchased some amazing lovely candles for my home. 
by Aditya Pratap Aggarwal
2023AUGVPGP0036

3. Mission, Vision, and Goals
1 Mission 🎯
To light up people's lives with the warmth of their candles.
2 Vision 👀
To become the world's leading provider of high-quality candles.
3 Goals 🏆
To increase production by 20% within the next year and expand their customer base.
Dr. Bhavesh Bhatia

4. Their Unique Approach: IDEAS Framework
1 Innovation 💡
They embrace new
ideas and strive to
innovate in all areas of
their business.
2 Design Thinking 🎨
They put design at the
forefront of everything
They do, ensuring their
products are both
beautiful and
functional.
3 Entrepreneurial
Attitude 🚀
They are always
looking for new
opportunities and
ways to grow their
business.
4 Automation 🔧
They use cutting-edge technology to
automate their manufacturing process
and improve efficiency.
5 Solutioning ✅
They approach challenges with a
solution-oriented mindset, always
striving to find the best possible
outcome.

5. Sunrise Candles Manufacturing Process
1 Raw Materials
High-quality wax and fragrance ingredients are carefully selected and sourced..
2 Mixing and Pouring
The ingredients are mixed and heated to melt the wax. The melted wax is then
poured into molds.
3 Cooling and Packaging
The candles are left to cool and solidify before being packaged and shipped to their
customers.

6. Marketing Strategies
Understanding the
Audience
They conduct market
research to better
understand their customers
and their needs.
Social Media
Engagement
They engage with their
customer base on social
media platforms to build
brand awareness.
New Product Launches
They generate excitement
around new product
launches with creative
marketing campaigns.

7. Creative Product Designs
Floral Designs 🌸
Their floral candles are
designed to create a home
coming and relaxing
atmosphere.
GeometricDesigns 🎨
Their geometric candles are
perfect for adding a touch
of elegance to any room.
Seasonal Designs 🎃
They offer a range of
seasonal candles to
enhance our home's
holiday decor.

8. Sunrise Candles Quality Control Process
1 Inspection of Raw Materials
All raw materials are carefully inspected to ensure they meet their high
standards.
2 Testing of Final Product
Each candle is thoroughly inspected and tested before being packaged and
shipped.
3 Continuous Improvement
They constantly analyze their manufacturing processes to identify areas for
improvement.

9. Sunrise Candles Customer Base
Wholesale Customers
They serve a wide range of wholesale customers, from small local businesses to large
retailers.
Online Customers
They offer their products directly to the consumer through their online store, they sells through Amazon & Flipkart as we
Custom Orders
They work with a number of clients to create custom candles for special events or
occasions.

10. Sustainability at Sunrise Candles
Recycling Initiative
They actively recycle excess
wax and other materials to
minimize waste.
Use of Renewable
Energy
They use solar panels to run
their manufacturing unit,
reducing their dependence
on non-renewable energy
spherics.
Eco-Friendly Packaging
They use recyclable and
biodegradable packaging
materials to reduce their
environmental impact.

11. Sowing Seeds of Success
Company History
Started in 1 994, by Dr.
Bhavesh Bhatia to trace the
humble beginnings of Sunrise
Candles and learn about the
journey that transformed it into
a prominent player in the
industry. Uncover the vision
and commitment that propelled
its growth.
Key Facts & Figures
Get an inside view of Sunrise
Candles with key statistics that
showcase their prominence in
the market. Annual Turnover
of more than 350 Crores.
Numbers reveal the
magnitude of their success,
with over one
thousand employees, many of
whom are visually impaired.
Company Type &
Manpower
Explore the organizational
structure of Sunrise Candles
and the dedicated team behind
its operations. Witness the
collective effort that ensures
the production of exquisite
candles.

12. Structure for Success
Organization Structure
Delve into the well-defined
organizational structure of
Sunrise Candles, designed to
optimize efficiency and ensure
smooth coordination across
various departments. Witness
the pillars supporting their
success.
Process Flowchart
Embark on a visual journey
through the intricate process
flowchart of Sunrise Candles,
from raw materials to finished
products. Understand the
meticulous steps involved in
creating their exquisite
candles.
Marketing Department
Explore the dynamic and
innovative marketing
department of Sunrise
Candles, responsible for
creating brand awareness,
developing strategic
campaigns, and building strong
customer relationships.
Witness their creativity at work.

13. Crafting Excellence
1 Manufacturing Unit
Step into the state-of-the-art manufacturing unit of Sunrise Candles and witness precision
in motion. Discover the cutting-edge technology and meticulous processes that ensure
each candle is a masterpiece.
2 Manufacturing Process
Uncover the secrets behind the art of candle making as I take you through each step of
the manufacturing process at Sunrise Candles. From wax melting to wick placement,
discover the craftsmanship behind every candle.
3 Service Operations
Delve into the realm of service operations at Sunrise Candles, where every customer
interaction is cherished. Learn about their commitment to providing exceptional service
and ensuring customer delight.

14. Post-Visit Reflections
After a captivating visit to the Sunrise Candles manufacturing factory, I
present a comprehensive report highlighting my observations and
insights. Explore the facets that make Sunrise Candles a shining example
in the industry.

15. Celebrating their Success
Thanks to their dedicated team and loyal customers, T
hey have achieved significant growth over
the past years. They are proud to have expanded their production capacity, increased their
customer base, and launched new product lines. T
hey look forward to continued success and
growth in the future.