Learn how to position a brand in the market and craft positioning statement. Positioning statement helps you distinguish your product/business from the competition. Brand positioning. Brand management.
We are taking a hypothetical company as the subject. Its a brand that recycle old wine bottles, waste products to create something useful.
Expobazaar a B2B Digital Marketplace - An IntroductionDalpatSingh19
ExpoBazaar, which is a subsidiary of India Exposition Mart Limited, will be launching at the IHGF Delhi Fair, 2022. ExpoBazaar is a B2B wholesale platform showcasing India curated merchandise to global independent retailers. The platform is a great medium for Indian sellers to promote their merchandise internationally and expand the outreach of their businesses.
Learn how to position a brand in the market and craft positioning statement. Positioning statement helps you distinguish your product/business from the competition. Brand positioning. Brand management.
We are taking a hypothetical company as the subject. Its a brand that recycle old wine bottles, waste products to create something useful.
Expobazaar a B2B Digital Marketplace - An IntroductionDalpatSingh19
ExpoBazaar, which is a subsidiary of India Exposition Mart Limited, will be launching at the IHGF Delhi Fair, 2022. ExpoBazaar is a B2B wholesale platform showcasing India curated merchandise to global independent retailers. The platform is a great medium for Indian sellers to promote their merchandise internationally and expand the outreach of their businesses.
Give Your Home a Make-Over with Trendy & Earthy Designs by WoodenStreetVinyaSachdev
Having some of the most delicate woodwork that caters to all the groups of consumers in the market, WoodenStreet is home to an astonishing product portfolio of 700,000+sustainably sourced and locally manufactured products, ranging from exquisite sofas to ergonomically designed study tables.
Tosheka Textiles is a USA / Kenya based social enterprise that produces “Green Textile “ products from natural & recycled fibers and dyes while providing sustainable
employment, maintaining traditional skills and dramatically reduce environmental
pollution in caused by plastic bags.
We are known as one of the market leaders in manufacturing, supplying, distributing and trading a diverse range of Corporate Gifts. In addition to these, we provide impeccable printing services on various surfaces for our clients.
Top 10 fastest growing retail startups in 2021Swiftnlift
The goal is to move towards conscious consumption that amalgamates aesthetics and utility. Our products are made of organic substances like #wood, recycled glass, clay, recycled metal, Indian #Marble, Wicker /Cane.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Give Your Home a Make-Over with Trendy & Earthy Designs by WoodenStreetVinyaSachdev
Having some of the most delicate woodwork that caters to all the groups of consumers in the market, WoodenStreet is home to an astonishing product portfolio of 700,000+sustainably sourced and locally manufactured products, ranging from exquisite sofas to ergonomically designed study tables.
Tosheka Textiles is a USA / Kenya based social enterprise that produces “Green Textile “ products from natural & recycled fibers and dyes while providing sustainable
employment, maintaining traditional skills and dramatically reduce environmental
pollution in caused by plastic bags.
We are known as one of the market leaders in manufacturing, supplying, distributing and trading a diverse range of Corporate Gifts. In addition to these, we provide impeccable printing services on various surfaces for our clients.
Top 10 fastest growing retail startups in 2021Swiftnlift
The goal is to move towards conscious consumption that amalgamates aesthetics and utility. Our products are made of organic substances like #wood, recycled glass, clay, recycled metal, Indian #Marble, Wicker /Cane.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
3. INTRODUCTION
India is reckoned as the land of tradition and culture; where every
artisan fabricates a unique handicraft according to their artistry. India is
reckoned as the land of tradition and culture; where every artisan
fabricates a unique handicraft according to theirartistry.
Wooden handicrafts, one of our country's oldest traditions, are made
by carving and decorating wood into a beautiful and useful end product.
Wood has approx. 54% share in India handicraft product market.
Wooden handicraft home decorations are the most popular art form of
India due to their unique craftsmanship. India, a land full of a wide
range of plant species provides opportunities in manufacturing wooden
handicraft products.
Every piece of wood is engraved with different patterns and figures that
depict a story. Artisans, hard work, and dedication turn the wooden
piece into a unique and beautiful outcome.
5. USP OFWOODENHANDICRAFT
HELPS TO
SHO WCASE
C O UNTRY'S
HI STORY AND
C ULTURE.
They are important
for expressing
country's tradition
and legacy.
HELPS IN
PRESERV ING
THE
TRADITIO NAL
ART FORM S.
Aswell as the talents
linked with the
people's history and
way of life.
HAVE M ORE
AESTHETIC
APPEAL THAN
MAC HINE MAFE
PRO DUCTS.
India's wooden
handicrafts are
renowned for their
practicality and beauty.
6. USP OFWOODENHANDICRAFT
G IVES
GLI M PSE I NTO
LIFE 0 F
ARTISANS.
Reflect identity,
occupations, long
standing traditions
and skills passed on
from previous
generations.
G ENERATES
A C ASC ADE
O F
EC O NO MIC
G ROWTH.
Demand of locally
sourced raw
material grows like
wood, tools, paints,
polishes etc
EC O NO MICALLY
EM POWER
WOM EN
ARTISANS.
In regions where women
are still not allowed to
go outside for work,
creating and selling
handicrafts is good
options.
7. COMPANY OVERVIEW
VIRASAT, a retail handicraft store showcases the old, premium, and traditional wooden art and
craft of India.
We take pride in original and authentic selection from the raw materials to the end product with
reliable quality standards.
we believe in restoring the originality of the traditional old craft of India in our products.
customers’ needs, wants, and demands are taken care of in the design process of the
product. The product with its beauty and uniqueness also serves the utility purpose to
the consumer.
We devotedly promote women's empowerment and artesian growth with fair trading.
considers preserving the environment by encouraging plantation and consumption of
natural and ecofriendly materials.
At, VIRASAT you not only shop the best quality craftmanship but also help to refine and
empowerthe lives of artisans.
8. MISSION
VALUES
Delivering good quality antique products.
Providing good experience to customers to encourage
handmade wooden crafts over machine manufactured
products.
VISION
To be leading brand for antique Indian wooden crafts
customer comes first
Respect our co workers
Effective communication with customers and among the team
Pioneer of fresh ideas and innovation
Keeping alive traditional Indian techniques of making wooden crafts
Transparency between brand and customers
9. strength
weekness
Growing demand in the domestic market Cheap labor rates
High level of quality Skilled laborer’s Element of tradition.
Large product variety
Diversified product range that satisfies different market.
Provides employment
Easy creation and development of production centers.
Lack of infrastructure and facilities.
Unawareness about market requirements
Lack of education for artisans
Inadequate information of new technology.
Inadequate information of current market trends.
Lack of presence of younger generation.
Still restricted to rural and smaller cities.
Lack of promotion of products.
10. Oppurtunities
Threats
Rising demand around the globe
Fashion industry requires handicrafts products.
Development of tourism sector.
Development of technology and e commerce.
Collaborations with brands
Benefits through trade shows
New innovations in design and development
Competition in domestic market.
Balance between high demand and supply.
Better products offered by competitors
Not meeting market demands
Lesscapital to implement new technology and RandD
12. our wooden handicraft products
serve both the purposes, purpose
of utility, and decoration. Products
are made ranging from kitchen
essentials to the house ornament,
even the products are made able
to be accessories for women and
also toys for kids. The product
designs are conventional,
age-old, and traditional, delivering
the genuine and authentic taste of
Indian craft to the consumer.
Packaging of
the product is done by keeping the
environmental safety.
PRODUCT
WOODEN
STATUES/SCU
LP TURE
WOODEN
UTILITY
WOODEN
UTILITY
WOODEN GIFTS
Carved animals - ₹2,500-15,000
Kitchen Utilityand boxes -
₹1,500- 8,000 HangingShelves
- ₹500- 4,000
Racks - ₹2,000-10,000 Toys -
₹500-7,000
Jewelrybox - ₹500-4,000
PRICE
PRICE
DISCOUNT
S
A promotion strategies the plan and
methods you use in your marketing plan
to boost the demand for your product
or services.
PROMOTION VIRASAT has launched its store in the
city of Delhi, India, in the main lane of
the major shopping markets of the city.
Consumers can purchase their product
via. our website and socialmedia
platfrom (facebook, instagram &
pinterest)
Products are distributed into 2 different
channels; the Zero Level channel and
the first-level channel. Products are
available in trade shows and handicraft
exhibitions.
Our logistic key partners; Blue Dart,and
DTDC, cooperate with the delivery.
Place
STORES
WEBSITE
SOCIAL
MEDIA
CHANNEL
TRANSPORTATI
ON LOGISTIC
Using content marketing to increase
traffic. Explore the Power of Social
Media
Attend
Tradeshows Sell
Locally
Local Markets and Events
Product Photos, Names, and
Descriptions Email Marketing
Referral Marketing
Work with Influencers to Increase Brand
13. PEOPLE
• Excellent customer support
• Having empathy
• Providing omnichannel support
• Going extra mile to add value
PHYSICAL ENVIRONMENT
STORE
LAYOUT
Racks and
props LIGHTS
SOUND
FRAGRANCE
The entrance door is made of wood with Marquetry craft done to create a premium look along with
the traditional vibes.
The store layout consists of angles and curves to give off a sophisticated vibe. Minimizes the
displayarea, which creates focus on fewer, more popular, and new product lines.
Wooden racks and props that are used to maintain the aesthetic of the store, also assist
customers to visualize and henceforth make their purchase..
whole area is ambiently lightened, Newly launched and discounted products are bought to
customers' attention by the usage of accent lighting.,
To set the mood of the environment, slow and classical instrumental music is played in the
background. and with the Indian scent of sandalwood to not just gratify but also to harmonize the
whole shopping atmosphere.
Processes are the methods through which you intend to distribute and provide our goods and
services to customers.
• Responding quickly to enquiries and acting on feedback.
• Maintaining an up to date FAQ page and an informative blog post.
• Providing omnichannel support, to give customers variety of ways to connect with us.
• Providing assistance and maintaining services.
• Organizing fair events provide customers with a lively experience and exposure to artisans.
•Sharing he brand's stories to make customers feel connected and a member of the brand
family.
• Thanking loyal customers (discount vouchers).
PROCESS
Offline customer service
Product delivery service
Home delivery with assistance
Customer feedback
14. COMPETITIVE ANALYSIS
Busines
s
Strategy
Product
Strategy
Targett
Market
Competitive
Advantage
Market
Share
Amazon
Pepperfry
•Latest wooden
products.
•Discounts,
market-
oriented pricing .
•Enhanced logistics,
prime deliveries.
•High focus on
human satisfaction.
•Hosts “handicraft
mela" to support
artisans
•Huge global
marketplace to
choose products
from.
•Market oriented
pricing
•Wide range of
products for home
décor.
•More than 600
global and national
brands available.
•Present all over
India as Stores and
website.
•Owns 500+ vehicles
for shipping orders.
•Provides
assembling
services.
•Hassle free return
•More reviews on
website because of
huge customer base
that helps new
customers.
•Easy check out
options.
•Has 31.2%
marketshare
in Indian
market.
•Core customers
35-45
year old's.
•Rapidly increase in
targeting mid 20s
and
early 30s customers.
• Has more than
3.5 million
registered users
and 5 million
monthly visits.
•Middle and upper
class
•Aged between
18-44 years who
uses
computer orsmart
devices
15. 01
02
03
04
CHALLENGES
Lack of Infrastrcture
Financial constraints
Lack of support from Government ministries
Industrialization and globalization
05 Competition from other brands
06
07
Impact of covid 19
Gap between artisans and owners.
16. CONCLUSION
HANDICRAFT IS A PRODUCT THAT WHEN A BUYER LIKES, THEY ARE READY TO PAY A PRICE, WHICH MAY BE FAR MORE
THAN THE STANDARD PRICE OF THE PRODUCT. THE MARKETING MIX'S VARIOUS COMPONENTS HAVE AN IMPACT
ON ONE ANOTHER. THEY MAKE UP A COMPANY'S BUSINESS PLAN, AND IF HANDLED CORRECTLY, CAN LEAD TO GREAT
SUCCESS. OUR BRAND ENSURES THAT THEY OFFER PRODUCTS THAT CAN MEET THE NEEDS OF OUR TARGETED
MARKETS BEFORE DESIGNING AND SELLING THE PRODUCT. WE BRAND OUR PRODUCTS ALONG WITH OFFERING HIGH-
QUALITY PRODUCTS THAT MAKE US DIFFERENT FROM OUR COMPETITORS. EVEN OFFERING LARGER PRODUCT
RANGES CAN TURN OUT TO BE A DISADVANTAGE, HENCE WE FOCUS ON A LIMITED PRODUCT
RANGE FOR A SPECIFIC AND DEFINED TARGET MARKET THAT WORKS WELL.
OUR BRAND HAS TAKEN CARE OF PROCEDURES AND NORMS RELATED TO DESIGN, MARKET, TECHNOLOGY,
INNOVATIONS, AND
QUALITY OF LIFE SO THAT THE MARKETING AND PRODUCT DESIGN BECOMES AN INTEGRAL PART OF THE CRAFT UP-
GRADATION AND REPOSITIONING.