This is an assignment prepared by the students of Indian Institute of Mass Communication about a Brand Plan for a SPA.
It is strategy for a brand extension of an existing herbal products brand in India named Forest Essentials.
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
Bella’s A Case Study In Organizational Behavior Lova Raju Balam
Bella’s A Case Study In Organizational Behavior
Given your understanding of job satisfaction and employee engagement, discuss/describe why each is important in organizational settings?
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One of the most reputed name in the beauty and styling industry, Naturals salon has established its name in South India. We have grown in terms of numbers and our team is constantly churning out new styles to keep pace with the changing trends. Naturals Unisex salon is fast growing to meet the beauty demands of people from various walks of life. We are well known for our path-breaking styles, professionalism and pleasant services.
A COMPANY named as "NYASSA" and its MARKETING STRATERGYShweta Bebarta
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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3. Who am I?
Personality
Sophisticated, Elegant, Natural,
Luxurious, Pristine , Delicate
Culture
Physique
1.Pride in Indian ethnicity
2.Deeply rooted in Ayurveda
Golden Cap
Indian
Natural ingredients
Packaging in dark,
bright colours
Golden tree
Wooden interiors
Relationship
Trust of good quality,
Unique treatment, Safety
Timeless beauty revived
though traditions
Reflection
The Elite Indian woman. She is
simple yet beautiful. She is
proud of her roots and
indulgent.
Self Image
I feel Natural
I feel Elite
I feel Prestigious
4. What am I?
Luxurious ayurveda to rejuvenates your
natural beauty and keep it timeless
5. What about them and I?
• Brand associations :Natural ,Best quality, Finest ingredients,
Ayurvedic, Expensive, Safe,Mild,Indian,Green,Fresh,No
chemicals, Rich.
• Physical identity : Golden coloured tree (logo).
Colours like pink, red, green, blue, golden, yellow, light purple
are used on the packaging
Flowers , Indian , demigods , golden cap are some of the
things consumers remember
• Target Audience: They belong to well off families. Indulgent.T
hey love their Indian roots. They want natural ways to look
better without chemicals. They value good quality and unique
treatment.
6. Reflection : I think they may be from well to do families. They
love their Indian roots. I feel unique, even though they use the
product, they won’t use the same blend as mine.
Memories of the brand : “I remember using the creams and
body wash of Forest essentials. It gave me a relaxing bath.
Although it is ayurveda, it does not have foul smell.”
“I used the cream which made my skin more radiant and
glowing. I remember it for the good results it gave me.”
Competition: Body Shop (but thats not premium), Kaama, MAC
(but has chemicals),Khadi, FabIndia
Parameters of competition: Price, ingredients, benefit, results
and availability.
7. So, what next?
After 13 years since its inception, Forest
Essentials proudly presents the launch of its first
ever Spa. A place where you…
10. Who am I talking to
Variable
Geographical Zone
Segments
Northern, Southern, Eastern and Western
Zones of India
Demographics
Gender
Women
Age
Above 30 years of Age
MHI
Rs.1,00,000+
SEC
A1, A2
Psychographics
Personality
Classy, Uncompromising on “Value for
Money” Image conscious, Feels Strongly
about what society thinks about them, She
is deeply rooted to her ethnicity, She
despises being unatural
11. What am I offering?
Luxury Ayurvedic Spa services that will be based on 4 themes
13. Services Offered under this
theme
• Face Care- Massages & Facials
- Catering to different flowers and their benefits
• Hand and Foot Care- Manicures, Pedicures & Massage
• Massages (Head/ Full Body/ Hair)
• Essential Bath+ Oil Massage Combo
• Rose Milk Bath+ Oil Massage Combo
Various benefits derived from various flowers such as Hibuscus,
Sunflower, Rose, Lilies, Cherry Blossoms, Jasmine etc
Starting Range: Rs 1500 onwards
15. Services Offered under this
theme
• Face Care- Massages & Facials
- Catering to different fruits and their benefits
• Hand and Foot Care- Manicures, Pedicures & Massage
• Massages (Head/ Full Body/ Hair)
• Essential Bath+ Oil Massage Combo
Various benefits derived from various fruits such as Orangesdetanning, Bananas- Smoothning, Apples- Clove, Blackberries- detox,
Starting Range Rs 2000 onwards
19. • Face Care- Mud Massages & MudFacials, Mud
Packs
- Catering to earthly benefits- Sandalwood
• Hand and Foot Care- Hot Stone Massage
• Massages (Head/ Full Body/ Hair)
• Essential Mud Bath+ Oil Massage Combo
• Hot Stone MassageTherapy
Starting Range Rs 2000 onwards
20. Dining with Us
• Every body is either Kapha,Vata or Pitta.
• In Essentia, we believe in suggesting you the food
which suits best for your body. As a result you eat
healthy without compromising on taste.
•
21. Where will I be present?
•
•
•
•
•
•
Delhi- Chattarpur farms
Mumbai- Aarey Mansion, Aarey Colony
Kolkata- Salt Lake City
Hyderabad- Moinabad
Chennai- GST Road, Chengalpet
Bangalore- Indira Nagar
23. Objective
• To accustom potential customers to the luxury
of an Ayurvedic Spa
• To reach out to the existing loyal forest
essential users and encourage them to visit
Essentia.
24. Launch Event
• Venue: The Oberoi, New Delhi
• Audience: People will be able to attend this even through
invitation only.
Celebrities, Super Models, Corporate leaders, Politicians, the
media
• Objective: This will be the brands official launch statement
about the Spa. The event will host a Fashion show by Mr.
Sabyasachi Mukherjee. The mood for the collections would
be- Luxury in Ayurveda
• Give Aways: A gift hamper from Forest Essentials, A one day
all expenses paid trip to Essensia
25. Activation plan
• Target Group- business class ticket holders of jet airways
who have earned 4000 JPMiles.
(roughly 30 seats in each flight under this category)
• Cities covered: Bengaluru, Chennai, Delhi, Hyderabad,
Kolkatta, Mumbai(roughly 30 flights connecting these cities
daily)
• The idea: Person having earned more than 4000 reward Miles
receives voucher of forest essential spa and can avail a Free
Body Massage+ A Pedicure in their nearest Essentia Spa
26. Customer Loyalty Program- 1
month
• Purchase goods worth Rs 3500 and win an all
expenses paid spa treatment
• Upto purchase of Rs 2500- Get 40% off
• Upto purchase of Rs 1500- Get 10% off
Duration: 1 month Post the launch
Awareness shall be built by placing standee’s, banner’s,
poster’s, dangler’s inside the Forest Essentials store
27. Customer Referral Program
• Refer a friend to Forest Essentials
• If they may a min purchase of Rs 700
• You get 20% off on a treatment worth Rs2000
Duration: 1 month Post the launch
Awareness shall be built by placing standee’s, banner’s,
poster’s, dangler’s inside the Forest Essentials store
28. Public Relations Program
• Essentia will sponsor a 6 episode series on
NDTV Goodtimes named ‘Exploring Essentia’
• The host will highlight the Spa and its unique
themes, services etc.
• We will also sponsor an episode of Indian
Rendezvous on TLC wherein the hosts will be
shown indulging in our services after a hectic
day.
29. Social Media
• Announcement of Essentia on Official Facebook Page of Forest
Essentials
• Traffic will then be diverted to twitter by asking the audience to
participate in the contest
• #KnowYourEssentials would be a pan India contest on twitter where
the participants will be asked 10 questions about Ayurveda.
• The Participants will have to tweet their replies with two hashtag
#TakeMeToEssensia #ForestEssentials
• The 50 fastest tweeters will win an all expenses trip to the Essensia
Spa
• 25 early tweeters will win a gift hamper from Forest Essentials
• Final Names of winners will then be announced on Twitter, and
highlighted on Facebook
30. Direct Mailers
•
•
-
Announcement mailers to existing customers
This mailer will contain details about
1 mini brochure of the spa
Announcement flier for the Customer Loyalty
Program
- Announcement flier for the Customer Referral
Program
- Two vouchers worth Rs 250*
*Conditions apply
31. A Virtual Tour
* These pictures are downloaded from the web and it is not the actual.