Introducción a e-commerce

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Introducción a e-commerce

  1. 1. The Revolution is Just Beginning Chapter 1
  2. 2. Overview <ul><li>What is e-commerce? </li></ul><ul><li>What is the difference between e-commerce and e-business? </li></ul><ul><li>Eight unique features of e-commerce technology </li></ul><ul><li>Types of e-commerce </li></ul><ul><li>The growth of e-commerce </li></ul><ul><li>Limitations on the growth of B2C e-commerce </li></ul><ul><li>The e-commerce eras </li></ul><ul><li>What disciplines are interested in e-commerce? </li></ul>
  3. 3. Question <ul><li>What is e-commerce? </li></ul>
  4. 4. Answer <ul><li>E-commerce is digitally enabled commercial transactions between and among organizations and individuals </li></ul><ul><li>The primary focus is on facilitating order fulfillment, but e-commerce may also involve customer service and product development activities </li></ul>
  5. 5. What is the difference between e-commerce and e-business?
  6. 6. Eight Unique Features of E-Commerce Technology <ul><li>Ubiquity </li></ul><ul><ul><li>available everywhere – at work, at home, etc. </li></ul></ul><ul><li>Global reach </li></ul><ul><ul><li>reaches across national boundaries </li></ul></ul><ul><li>Universal standards </li></ul><ul><li>Richness </li></ul><ul><ul><li>video, audio, text, etc. </li></ul></ul><ul><li>Interactivity </li></ul><ul><li>Information density </li></ul><ul><ul><li>reduces information costs </li></ul></ul><ul><li>Personalization/customization </li></ul><ul><li>Social technology </li></ul><ul><ul><li>user content generation and social networking </li></ul></ul>
  7. 7. Types of E-Commerce <ul><li>B2C – Business-to-consumer </li></ul><ul><ul><li>Most commonly discussed, currently about $200+ billion revenue </li></ul></ul><ul><li>B2B – Business-to-business </li></ul><ul><ul><li>Largest form of e-commerce, currently about $2+ trillion revenue </li></ul></ul><ul><li>C2C – Consumer-to-consumer </li></ul><ul><li>P2P – Peer-to-peer </li></ul><ul><ul><li>Enables Internet users to share files and computer resources without having to go through a central Web server </li></ul></ul><ul><li>M-Commerce – Mobile Commerce </li></ul><ul><li>Other? </li></ul>
  8. 8. The Growth of the Internet, Measured by Number of Internet Hosts with Domain Names
  9. 9. The Growth of Web Content as Measured by Pages Indexed by Google
  10. 10. Limitations on the Growth of B2C E-Commerce <ul><li>Expensive technology </li></ul><ul><ul><li>Requires $400+ PC, Internet connection charge, etc. </li></ul></ul><ul><li>Sophisticated skill set </li></ul><ul><ul><li>Skills required are far more sophisticated than television, newspapers, retail stores, etc. </li></ul></ul><ul><li>Persistent cultural attraction of physical markets and traditional shopping experiences </li></ul><ul><li>Persistent global inequality limiting access to telephones and personal computers </li></ul><ul><li>Saturation and ceiling effects </li></ul>
  11. 11. The E-Commerce I Era (1995-2000) Innovation <ul><li>Technology-driven </li></ul><ul><li>Revenue growth emphasis </li></ul><ul><li>Venture capital financing </li></ul><ul><li>Ungoverned </li></ul><ul><li>Entrepreneurial </li></ul><ul><li>Disintermediation </li></ul><ul><li>Perfect markets </li></ul><ul><li>Pure online strategies </li></ul><ul><li>First mover advantages </li></ul>
  12. 12. The E-Commerce II Era (2000-Today) Consolidation <ul><li>Business-driven </li></ul><ul><li>Earnings and profit emphasis </li></ul><ul><li>Traditional financing </li></ul><ul><li>Stronger regulation and governance </li></ul><ul><li>Large traditional firms </li></ul><ul><li>Strengthening intermediaries </li></ul><ul><li>Imperfect markets, brands, network effects </li></ul><ul><li>Integrated, multi-channel “bricks-and-clicks” strategies </li></ul><ul><li>Strategic follower strength; complementary assets </li></ul>
  13. 13. The E-Commerce III Era (2006-Future) Re-Invention <ul><li>Audience, customer, and community driven </li></ul><ul><li>Audience and social network growth emphasis </li></ul><ul><li>Smaller VC investments; large firms buyout early small firms </li></ul><ul><li>Extensive government surveillance </li></ul><ul><li>Large pure Web-based firms </li></ul><ul><li>Proliferation of small online intermediaries </li></ul><ul><li>Continuation of imperfect markets, brands, network effects </li></ul><ul><li>Return of pure online strategies in new markets; large firm multichannel strategies </li></ul><ul><li>First-mover advantages return in new markets as traditional Web players catch up </li></ul>
  14. 14. Disciplines Concerned with E-Commerce <ul><li>Information systems </li></ul><ul><li>Economics </li></ul><ul><li>Marketing </li></ul><ul><li>Management </li></ul><ul><li>Finance/accounting </li></ul><ul><li>Sociology </li></ul><ul><li>Computer science </li></ul><ul><li>Management science </li></ul><ul><li>Other? </li></ul>

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