Google Analytics 101 Webinar


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Google Analytics 101 Webinar

  1. 1. Google Analytics 101<br />
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  9. 9. Audio<br />You need to stream audio through your speakers.<br /><ul><li>Click the Communicate Menu
  10. 10. Select Integrated VoIP and then Join Conference.</li></ul>Still need help? <br />877-932-8228 x230<br />
  11. 11. Connect<br />Additional classes or Onsite training: <br /><br />877-932-8228<br />Technical questions<br /><br />877-932-8228 x230<br />
  12. 12. Google Analytics 101<br />
  13. 13. Audio<br />You need to stream audio through your speakers.<br /><ul><li>Click the Communicate Menu
  14. 14. Select Integrated VoIP and then Join Conference.</li></ul>Still need help? <br />877-932-8228 x230<br />
  15. 15. Webinar Tools<br />The WebEx floating toolbar will appear when the presenter shares his/her desktop.<br />Chat<br />
  16. 16. Google Analytics 101<br />
  17. 17. Goals<br />Learn the basics of web analytics<br />Learn how to set up an account in Google Analytics<br />Learn the basic reporting capabilities in Google Analytics<br />
  18. 18. Agenda<br />Overview<br />Web metrics vs. web analytics<br />What web analytics can do for your business<br />Introduction<br />How Google Analytics works<br />Key features and capabilities<br />Setting up an account<br />Activating Google Analytics tracking<br />Reporting<br />Navigating the reports interface<br />Using the dashboard<br />Exporting data<br />Analyzing reports<br />Sneak peek at new Google Analytics<br />
  19. 19. Web Metrics<br />Web Metrics are measurable parameters which reflect different activities occurring on your website. Some examples:<br />The number of pages served.<br />The number of unique IP addresses that have accessed the site.<br />The amount of time a visitor stayed on a particular page.<br />The number of times a particular file was accessed.<br />
  20. 20. Web Analytics<br />Bruce Clay, an SEO specialist, attributes this definition of Web Analytics to the Web Analytics Association (WAA):<br />Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative web metrics data to optimize websites and web marketing initiatives.<br />
  21. 21. Web Analytics<br />Just after the birth of the Internet, IT technicians started maintaining server logs. The server log files store information about parameters such as:<br />The IP address of the visitor<br />The browser identifier.<br />The operating system identifier.<br />The referrer (website from which the request originated).<br />People began developing scripts to extract relevant data from the server log files in order to compile useful information. In this way, web analytics came to life.<br />
  22. 22. Why Analytics?<br />Web Analytics provides insight into the online behavior of your visitors. The visitor data can be used to optimize your website to best meet the requirements of your audience.<br />Web Analytics can provide business intelligence in the context of:<br />Customer segmentation.<br />Trend identification.<br />Product development.<br />Targeted marketing.<br />Web Analytics can be used to track a wide variety of metrics to measure the overall success of your website.<br />
  23. 23. Fundamentals<br />
  24. 24. What can analytics do for you?<br />Analytics is an art and a science. Here is a structured approach for incorporating web analytics into your business:<br />Identify the objective(s) of your website. Why do you have this website?<br />Define Key Performance Indicators (KPI) to align measurable web metrics with your business objectives.<br />Generate relevant reports.<br />Understand the What, Why and How. This is called Trinity Analysis.<br />Optimize. Find the opportunities for improvement.<br />
  25. 25. How Google Analytics works<br />
  26. 26. Setting up an account<br />
  27. 27. Setting up tracking<br />In order to effectively track the visitors behavior it is recommended that you tag every page on the website with the Google Analytics tracking code. <br />urchin.js: This version of the code was inherited from an acquisition of the orginal company called Urchin. This code is dipricated and Google offically does not support the urchin.js code.<br />ga.js: This version of code is still supported by Google, however Google is encouraging people to migrate to a newer code which is discussed in the following section. Google will eventually discontinue this code.<br />Asynch Code (ga.js with gaq)<br />
  28. 28. Example<br />
  29. 29. Example<br />
  30. 30. Example<br />Go to<br />
  31. 31. Google Analytics Reporting<br />
  32. 32. Questions?<br />Be sure to check out our other webinars and our classes!<br />More Training<br /><br /><br />