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Marketing Automation Hacks 2016: Oracle Eloqua


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If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

In this session, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.

Published in: Marketing
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Marketing Automation Hacks 2016: Oracle Eloqua

  1. 1. @uberflip#MAHacks Taha Sheikh Group Product Manager, Oracle Eloqua @taha_sheikh MARKETING AUTOMATION HACKS: ORACLE ELOQUA Hana Abaza VP Marketing, Uberflip @hanaabaza
  2. 2. @uberflip#MAHacks Join in on WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J)
  3. 3. @uberflip#MAHacks STICK AROUND FOR A DEMO
  4. 4. @uberflip#MAHacks Meet the Expert Street Cred: •  Startup roots building MRM solutions for Fortune 500 retailers •  Marketing technologist with over a decade of experience in product management •  Eloquan - circa 2011 •  Grand Master on our Topliners customer community •  Non-Bandwagon Toronto Raptors fan! Taha Sheikh Group Product Manager, Oracle Eloqua
  5. 5. @uberflip#MAHacks Let’s get Hacking
  6. 6. @uberflip#MAHacks Hack #1: Breeze Through the Shiny New UI •  Lighter, brighter, responsive experience for Eloqua •  Interactive My Eloqua dashboard •  Search enhancements •  Shortcuts •  New optional navigation
  7. 7. @uberflip#MAHacks Database Activity Widget Month over month comparison of: •  New contacts added to the database •  Visits by contacts to tracked webpages •  New anonymous web visitors not linked to a contact
  8. 8. @uberflip#MAHacks Spotlight Search •  Quickly search for ALL assets by name •  Filter by type •  One click access to view/ edit the asset in the corresponding area of the application
  9. 9. @uberflip#MAHacks Customized Shortcuts •  Smart defaults with the ability to customize shortcuts to suit your role •  Navigate to any area of the application (even the deep dark corners) with a single click
  10. 10. @uberflip#MAHacks New Nav •  Refreshed navigation with better discoverability and more logical grouping •  Toggle between new and old nav OR! NEW!
  11. 11. @uberflip#MAHacks •  Program Builder flexibility + Campaign Canvas speed/UX •  Trigger actions on real time events •  Cloud audiences, actions, decisions oh my! •  Keep your database clean •  Improve your speed to lead Hack #2: Satisfy your Need for Speed
  12. 12. @uberflip#MAHacks Introducing: Program Canvas
  13. 13. @uberflip#MAHacks Go Ahead, I’m Listening Add contacts to the program by: •  Listening for real time events: new contact creation, lead score change •  Pushing contacts: form submission, one-time segment evaluation, other campaigns/programs
  14. 14. @uberflip#MAHacks Extensibility •  Click to expand Program steps and get access to Cloud Audiences, Cloud Decisions and Cloud Actions •  Pin apps as favorites for easy access Cloud  Audiences   Build  batch  or  drip-­‐style   campaigns  feed  by  audiences   from  external  systems   Trigger  ‘ac:ons’  in   external  systems  from  a   campaign   Cloud  Ac-ons   Control  campaign  flow   based  on  data  in  external   systems   Cloud  Decisions  
  15. 15. @uberflip#MAHacks Keep Your Data Clean Trim, Lowercase, Uppercase, Propercase
  16. 16. @uberflip#MAHacks Next Gen CRM Integration •  App based integrations for natively supported CRMs – starting with Oracle Sales Cloud •  Fast – create leads in under 60 seconds
  17. 17. @uberflip#MAHacks •  New visualization •  Campaign Analysis •  Email Analysis •  Detailed reports Hack #3: Make Insightful Decisions
  18. 18. @uberflip#MAHacks Campaign Analysis – Part 1 •  A high-level overview of campaign activity and performance metrics. •  Data is filtered by campaign start date and grouped by campaign type.
  19. 19. @uberflip#MAHacks Campaign Analysis – Part 2
  20. 20. @uberflip#MAHacks Campaign Analysis – Part 3
  21. 21. @uberflip#MAHacks Campaign Detail – Part 1 •  A detailed look at activity and performance metrics for an individual campaign. •  Data is organized by assets that have outbound or inbound activity associated to the campaign.
  22. 22. @uberflip#MAHacks Campaign Detail – Part 2
  23. 23. @uberflip#MAHacks Campaign Detail – Part 3
  24. 24. @uberflip#MAHacks Email Analysis – Part 1 •  A high-level overview of email engagement metrics. •  Data is filtered by email start date and grouped by email group.
  25. 25. @uberflip#MAHacks Email Analysis – Part 2
  26. 26. @uberflip#MAHacks Email Detail – Part 1 •  A detailed look at engagement metrics for an individual email. •  Data is summarized by the lifetime of the asset and broken out by individual segments that the email was sent to.
  27. 27. @uberflip#MAHacks Email Detail – Part 2 •  Key metrics by segment •  Compare segment performance against average
  28. 28. @uberflip#MAHacks Email Detail – Part 3
  29. 29. @uberflip#MAHacks Program Canvas: ramCanvas.htm%3FTocPath%3DProgram%2520Canvas%7C_____0 Insight Preview tPreview.htm%3FTocPath%3DInsight%2520Preview%7C_____0 Resources
  30. 30. @uberflip#MAHacks QUESTION TIME! Hana Abaza VP Marketing, Uberflip @hanaabaza Taha Sheikh Group Product Manager, Oracle Eloqua @taha_sheikh
  31. 31. FindouthowBookerdecreasedtheir costperleadby71% withcontent. READCASESTUDY