Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.

1. internet marketing
Presented BY
Siva Shankar. D

2. Online Marketing
 Online marketing or Internet advertising, is a form
of marketing and advertising which uses the
Internet to deliver promotional marketing
messages to consumers. It includes search engine
optimization (SEO), Pay Per Click (PPC), etc..,

3. Search Engine
Its a program that searches for and identifies
items in a database that correspond to
keywords or characters specified by the user,
used especially for finding particular sites on
the World Wide Web.

4. Google and Their Products?
Google have wide rage of products from A to Z.
And few of them are.
 Gmail
 Google Map
 Google Drive
 Google Analytic Tool

5. Searchengine optimization
Search engine optimization (SEO) is the process
of changing the position of a website or a web
page in a search engine's search results (Organic
or Natural results).

6. PPC
PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each time one of
their ads is clicked.

7. Seo vs ppc

8. SEO strategy

9. Types of SEO

10. WHATIS On page ?
 On site optimization you have to make changes on
your site.
 Like Meta Tag Creation, Alt Tag, Internal Linking,
Content Optimization etc.

11. ON PAGE OPTIMIZATION

12. Methods of On Page SEO
 White Hat SEO
 Black Hat SEO
 Gray Hat SEO

13. Rules for on-page
 Meta Title. (50 to 60 char)
 Meta Description. (160 to 180 char)
 Meta keyword. (5 to 7 )

14. Robots.txt creation
 A robots.txt file is a file at the root of your site
that indicates those parts of your site you don’t
want accessed by search engine crawlers.

15. site map creation
 In a web site how many pages accessible by
users.
 HTML, XML.

16. Google Webmaster tool
Google Search Console (previously Google Webmaster Tools)
is a no-charge web service by Google for webmasters. It
allows to check indexing status and optimize visibility of their
websites.

17. Google analytics tool
Google Analytics service offered by Google, that tracks and reports
website traffic. Google launched the service in November 2005 after
acquiring Urchin. Google Analytics is now the most widely used web
analytics service on the Internet.

18. Panda Algorithm
Google’s Panda Update is a search filter
introduced in February 2011 meant to stop sites
with poor quality content from working their
way into Google’s top search results.

19. Penguin Algorithm
Penguin that was launched in April 2012. The idea
underlying the update was simple enough- penalize
and decrease the rankings of sites that breach
Google’s Webmaster Guidelines set the by the search
engine.

20. backlinks
It’s an incoming hyperlink from one web page to
another website.

21. OFF PAGE SEO TECHNIQUES
There are huge off page techniques. I have mentioned few
of them below.
 Reviews
 Directory Submission
 Blog Submission
 Blog Commenting
 Classifieds
 Articles Submission
 Forum Posting

22. directory submission
 Submit your website links in directories to get better
traffic. Always choose a high ranked directory.
Otherwise it may affect your website rank and
reputation.

23. FORUM POSTING
 Submit your website links in different types
of forum.
 Forum posting give huge traffic in a website.

24. BLOGSUBMISSION
 Submit different types of information and
discussion about your website.
 Keep the latest information about your
website that visitors can get updated
information about your website properly.

25. BLOGCommenting
 Blog commenting is a great idea for backlink
building.
 Every day you can write comment on five to
ten blogs otherwise search engines may
indicate your website link as spam.

26. CREATIONIN SOCIAL NETWORKING SITES
Create Facebook Fan Page, Google+ Fan Page,
Twitter Account etc to be popular your website.

27. Increase Your SearchEngine Position

28. Increase Your Traffic

29. Get New Leads and New Customers

30. Beat Your Competitor

31. Get Higher Return On Investment

32. Branding

33. Siva Shankar.D
9943741957
Shiva.kalapana@gmail.com