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1. Search Engine
Optimization Proposal
Client Name
Submitted to
Client Name:
Client Address :
Contact Information :
Submitted By
User Assigned:
User Address :
Contact Information :

2. 2
Cover Letter for
Search Engine
Optimization Proposal
Dear {client_contact_first}{client_contact_last},
{Company Name} are pleased to introduce our self as a full service of SEO Services. We provide end
to end services to improve a website or web page’s organic visibility in the search engine results
pages. With an experience of XX years, we are able to deliver the verifiable results. Improving the
organic results on search engines is done through a process that encompasses both on and off-site
strategies as well as social engagement.
The scope of the proposal includes
• Deliverables like auditing, on-page ranking, information architecture, content creation, and a
sample contract at the end.
• Framework to create a significant online presence.
{Company Name} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}

3. Table of Content for
Search Engine
Optimization Proposal
2. Scope of SEO Services
3. SEO Plan of Action
4. SEO Project Timeline
5. Pricing Estimates of
SEO Services
1. Project Outline
6. Company Introduction
• About Us
• Our Team
• Case Study
7. Terms and Condition
8. Next Step
9. Contact Us
3

4. 4
Project Outline
Table of Content

5. 5
Project Context
• Maximize the online presence of business by using most effective way possible.
• Increase the existing ranking by implementing a new SEO approach.
• Work with 200 new customers within one year (average of 17/month).
• Generate Approximately 50 High Quality Leads Per Month
• Current visitor to lead rate is 1.2%, but the goal is closer to the 3% rate
• At 3%, there is a need to increase your traffic from 4,500 visits/month to 8,300 visits/month to make the process viable
Objective
Project Outline for Search Engine
Optimization Proposal
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6. Table of Content
6
Scope of SEO Services

7. Scope of Search Engine Optimization Services
7
Auditing the website
Auditing accessibility
Crawling and indexing
Ranking
On-page ranking factors
Off-page ranking factors
Accelerated mobile performance and
mobile optimization
Competitive analysis
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8. 8
SEO Plan of Action
Table of Content

9. 9
Search Engine
Optimization Plan of Action
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Content Strategy: A plan for expanding site depth and creating
Youritional on-site content through a blog and targeted landing pages
Keyword Research: Finds the best opportunities for the client to
connect with their target audience and appear in search
Competitor Research: Identify the strategies to top the
competitors in market.
Link Building Campaign: Strategy for gaining links back
to the client website
Technical Optimization: A list of technical changes and
upgrades that help a site meet the requirements and best
practices set by Google

10. 10
SEO Project Timeline
Table of Content

11. 9/16/19
Milestone 2
10/10/19
Milestone 4
10/28/19
Milestone 5
9/30/19
Milestone 3
9/1/19
Milestone 1
Weeks 1 2 3 4 5 6 7 8 9
Analytics &
Keywords
Accessibility
Indexing
Ranking
Factors
Competitive
Analysis
Present
Strategy
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Search Engine Optimization Project Timeline - 1/2
Text Here
12 Days
10 Days
10 Days
10 Days
14 Days

12. Months
Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Analytics and
Keywords
Accessibility
Indexing
Ranking Factors
Competitive
Analysis
Present Strategy
Search Engine Optimization Project Timeline - 2/2
Understand business goals, customer and competitive landscape
Determine the description and requirement of final website
Create sketches for general appearance of website
Present page mock-ups
Creation and Coding Primary Pages
Text Here
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1st Month 2nd Month 3rd Month 4th Month 5th Month
12

13. 13
Pricing Estimates of
SEO Services
Table of Content

14. Pricing Estimates of Search Engine Optimization Service
Website Audit $20.00 10 Per Hour $200.00
Keyword Research
$25.00
10 Per Hour $250.00
Competitors Research
$25.00
15 Per Hour $375.00
Content Optimization
$20.00
10 Per Hour $200.00
Link Building Campaign
$25.00
40 Per Hour $1000.00
Content Strategy
$20.00
20 Per Hour $400.00
Technical Optimization
$25.00
25 Per Hour $625.00
Initial Payment
$2000.00
1 $2000.00
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Subtotal: $5,050.00
Total:$5,050.00
Service Price Qty Rate Subtotal

15. 15
Company Introduction
• About Us
• Our Team
• Case Study
Table of Content

16. • Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
Background:
We believe it's all about YOU. Our focus is on meeting and surpassing your personal short- and
long-term financial goals, creating and implementing processes for regularly reviewing and
evaluating how your portfolio is doing, and maximizing your return on investment over time
Our Focus:
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Company’s Vision
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Company’s Mission
• Web graphic designers use vector and raster graphics packages to create web-formatted
imagery or design prototypes.
• Technologies used to create websites include standardized mark-up, which can be hand-coded
or generated by WYSIWYG editing software.
• There is also proprietary software based on plug-ins that bypasses the client’s browser
versions.
• These are often WYSIWYG but with the option of using the software’s scripting language.
• Search engine optimization tools may be used to check search engine ranking and suggest
Tools and Technologies
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About our Search Engine
Optimization Company
16

17. Write in brief (4-5 lines) on team member’s education background, past career
experience, similar experience in this company, achievements etc.
Name 1
Designation
Write in brief (4-5 lines) on team member’s education background, past career
experience, similar experience in this company, achievements etc.
Name 2
Designation
Our Team for Search Engine Optimization Proposal (Template 1 of 2)
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18. Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.
Name 1
Designation
Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.
Name 2
Designation
Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.
Name 3
Designation
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Our Team for Search Engine
Optimization Proposal (Template 2 of 2)
18

19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Client Testimonials for Search Engine
Optimization Proposal
19
Client 1
• Education Background
• Past Career Experience
• Similar Experience in this Company
• Achievements
Client 2
• Education Background
• Past Career Experience
• Similar Experience in this Company
• Achievements
Client 3
• Education Background
• Past Career Experience
• Similar Experience in this Company
• Achievements

20. 20
Results
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audience's attention.
Our Solution
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audience's attention.
Project Goals
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audience's attention.
Case Study for
Search Engine
Optimization Proposal
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21. 21
Terms and Condition
Next Step
Contact Us
Table of Content

22. Terms and Condition for Search Engine
Optimization Proposal
22
Consulting Relationship
• It represents that Consultant is duly licensed
(as applicable) and has the qualifications, the
experience and the ability to properly
perform the Services
• Your Text Here
Fees
• As consideration for the Services to be provided
by Consultant and other obligations, the Company
shall pay to Consultant the amounts specified on
[PAGE NAME] here to at the times specified
therein.
• Your Text Here
Expenses
• As consideration for the Services to be provided by Consultant
and other obligations, the Company shall pay to Consultant the
amounts specified on [PAGE NAME] here to at the times
specified therein.
• Your Text Here
What we Provide :
• Services as outlined in the proposal
• All materials related to coaching and
assignments
• Your Text Here
Cancellation and Modification:
• Cancellation of all or part of this agreement must
take place at least two weeks prior to the next
meeting. A kill fee of 50% of the total quoted price
will be due if cancellation occurs at any time.
• Any modifications to the agreement must be
approved in writing.
What you Provide :
• Meeting rooms as required
• Technological support in the form of
computers, tablets, and internet access
as needed
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23. Supervision of
Consultant’s Services
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
No Benefits
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Miscellaneous
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Term and Termination
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Confidentiality Agreement
• Your Text Here
• Your Text Here
• Your Text Here
Your Text Here
Method of Provision
of Services
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Notices or Choice of Law
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
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Terms and Condition for
Search Engine Optimization
Proposal Cont.…

24. Next Steps for Search Engine
Optimization Proposal
24This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Sign below by typing your name and hitting 'Sign Proposal’
We'll arrange the initial interview where we'll gather all the details we need.
We'll be in touch with your invoice details and will set up billing
[Sender. First Name][Client. Last Name]
of [Sender. Company]
Date: xx/xx/xxxx
Signature
[Client. First Name][Client. Last Name]
of [Client. Company]
Date: xx/xx/xxxx
Signature

25. Address
• street number
• city
• state
Contact Number
0123456789
Email Address
Emailaddress123@gmail.com
Contact Us for Search Engine
Optimization Proposal
25

26. Icons Slide for Search Engine
Optimization Proposal
26

27. Additional Slides for Search
Engine Optimization Proposal
27

28. Our Mission, Vision &
Goal for Search Engine
Optimization Proposal
28
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capture your audience's attention.
Vision
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capture your audience's attention.
Mission
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capture your audience's attention.
Goal

29. 30 60 90 Days Plan for Search Engine Optimization Proposal
29
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30 Days
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60 Days
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90 Days

30. Timeline for Search Engine Optimization Proposal
2015
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2017
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2019
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2020
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2018
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2016
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31. 31
Roadmap for Search Engine Optimization Proposal Template 3
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02
Start
03
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Roadmap for Search Engine Optimization Proposal Template 4
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Roadmap for Search Engine Optimization Proposal Template 5
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Roadmap for Search Engine Optimization Proposal Template 6
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Roadmap for Search Engine Optimization Proposal Template 7
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