The document outlines a proposal for a Pay Per Click (PPC) and AdWords campaign aimed at enhancing client marketing efforts through search engine marketing. It includes details on project goals, services offered such as keyword insights, campaign execution strategies, and budget estimates for different advertising spends over a 12-month period. The proposal emphasizes a collaborative approach with clients to achieve marketing objectives while providing transparency and thorough reporting.

1. Campaign PPC
and AdWords
Proposal
Project Proposal: Proposal Name
Client: Client Name
Delivered on: Submission Date
Submitted by: User Submission

2. 2
Cover Letter for Campaign PPC and AdWords Services
Dear (Client_name),Dear (Client_name),
The purpose of the proposal is to cater pay per click (PPC) advertising needs of Client including search engine marketing(SEM)
and Google AdWords. Within next 12 months, able to deliver highest quality of on-site traffic and conversions.
Over 15 years of industry experience, we offer you wide range of tools and skills in order to meet digital acquisition
goals. Our offerings –
❖ Best in class search
❖ Display and video campaigns
❖ Expert keyword insights
The features of AdWords CampaignsThe features of AdWords Campaigns
❖ In client’s master account
❖ Full administrative access
❖ Transparency and control
In case of any concern, feel free to contact .
Sincerely,
(user_assigned)
(company_name)

3. 3
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment

4. 4
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment
01. Project Context & Goals

5. 5
Project Context & Goals for Campaign PPC and AdWords Services
PROJECT CONTEXT
Your firm objective is to attain marketing goals, not just focusing on profits. The
firm should be capable of maintaining a balance between website, its content as
well as sales conversion.
PROJECT GOALS
The firm’s objectives are as follow :
› Build awareness – spread brand across the people for recognition
› Increase customer engagement and increase site traffic at website
› Optimization of campaign
› Bid optimization
› Revenue generation

6. 6
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
01. Project Context & Goals
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators

7. Scope of Services – Research for Campaign PPC and AdWords Services
7
Competitor spending on search ads - $40,000 per month
Impressions - 8,000,000
Clicks – 80,000 each month
Online activities & interests
Demographics
COMPETITOR ANALYSIS
RESEARCH
We provide complete analysis of the top competitor.
We use industry leading tools to get insights about
customer & competitor.
In- depth analysis of company’s website & online presence
› Identifying new opportunities
› Text here
› Text here

8. Scope of Services – Strategy for Campaign PPC and AdWords Services
8
Need of comprehensive strategy for :
› Customer Acquisition On Digital Platform
› PPC/SEM/AdWords
Customer reach & build a campaign that deliver digital goals & objectives
STRATEGY

9. Ensuring to provide client with campaign effectiveness
measurement against meaningful key performing indicators
(KPIs) in order to reach goal
OUR OFFERINGS
Lead generation &
conversion purchase
monitoring
Brand
awareness
Campaign
optimization
PDF
Download tracking
Scope of Services - Measurement & Key Performance Indicators for
Campaign PPC and AdWords Services
9

10. 10
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
04. Your Investment
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe

11. Campaign Setup & Execution – Search Ads for Campaign PPC and AdWords Services
11
01
02
03
Bid optimization
› Aligning bidding strategy with KPIs
› Cost per Click (CPC)
› Cost per Thousands Impression(CPM)
› Cost per Acquisition (CPA)
Landing pages
› Valuable feedback on structure
› High quality ad score
› Add text here
Keywords
› Best suitable for campaign
› Terms and phrases
customers looking for
› Add text here
Ad group Optimization between
› Different industries
› Product categories
› Geographical location
› Add text here
Text Ad Development
› Sitelinks
› Call extensions
› Callouts
› Add text here
04
05

12. Campaign Setup & Execution – Display Ads & Remarketing
for Campaign PPC and AdWords Services
12
Contextual Targeting
Appearance of ad when
consumer is looking at the
content contextually relevant
to the product
01
Interest Category
Showing relevant message
to the target customer
across the web
02
Remarketing
Reengaging consumers that
were interested in the
product but were not convert
03
Your Text Here
Text here
04
Deliver brand message to right
customer on right time. Using the
combination of the below mentioned
tactics to target customer

13. Campaign Setup & Execution – Video Ads, Campaign
Management, Reporting for Campaign PPC and AdWords Services
13
› Presenting impactful video message related to brand in front of target audience
› Firm has to pay only when the user views video for 30 seconds or completion
VIDEO ADS
REPORTING
› Monthly reports with valuable campaign metrics and results
› Insights and optimization summary
› Information regarding
• Ads
• Keywords
• Ad groups
• Conversion
CAMPAIGN MANAGEMENT
› Campaign optimization on daily, weekly or monthly basis
› Removing underperforming ads/keywords
› Testing of new ads/keywords
› Adding negative keywords

14. Campaign Setup & Execution – Timeframe for Campaign PPC and AdWords Services
14
PHASE WEEKS
Kickoff meeting/discover 1
Audit and research 1-2
Strategy Development 3-4
Present Strategy 5-6
Campaign Setup 6-7
Go Live 8
Time required to complete the work assigned is approximately eight weeks to the going live date, depending on feedback at each milestone. Initiation of work will
occur immediately after signing of proposal

15. 15
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment

16. Your Investment for Campaign PPC and AdWords Services
SERVICE DESCRIPTION PRICE QUANTITY TOTAL PRICE
Research & development strategy
Keywords and websites insights, competitor and consumer analysis, planning and
presentation strategy
$6,000 1 $6,000
Campaign setup & execution
Search, display and video
$3,500 1
$3,500
Campaign management & reporting
Keyword optimization, bidding, monthly campaigning metrics
$1,000 12 $12,000
Monthly Ad spend
› Option 1 - $3,000 spend per month for 12 months – effective segmenting and campaign
optimization into multiple ad groups is not available
› Option 2 - $6,000 spend per month for 12 months – leveraging ad spend to top positions and
effective segmentation of campaign
$6,000 12 $72,000
TOTAL XXXXXXX
16

17. 17
TABLE OF CONTENTS
06. Our Past Experience
o Client Testimonials
07. Contract
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment
05. Company Overview
o About Us
o Our Team

18. About Us for Campaign PPC and AdWords Services
18
OUR FOCUS
We believe in result based relationships where our clients & employees
and our firm can achieve their goals and objectives.
BACKGROUND
We have gained an ample amount of experience in the field of PPC
management, site testing and analytics reporting.
Founded in-2004
We ensure to provide our world class
services easily accessible and
understandable to clients across the globe.

19. Our Team for Campaign PPC and AdWords Services (1/2)
19
Katherine Reynolds
Design Director
› Write key credentials and major
highlights of the team member”
› Text here
› Text here
Morgan Ryan
Digital Marketing Specialist
› Write key credentials and major
highlights of the team member”
› Text here
› Text here
Marquis Salazar
Marketing Director
› Write key credentials and major
highlights of the team member”
› Text here
› Text here

20. Our Team for Campaign PPC and AdWords Services (2/2)
20
Callum Hunter
Strategy Director
› Write key credentials and major highlights of the team member”
› Text here
› Text here
Leon Kelly
Media Analyst
› Write key credentials and major highlights of the team member”
› Text here
› Text here

21. 21
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
07. Contract
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment
06. Our Past Experience
o Client Testimonials

22. Client Testimonials for Campaign PPC and AdWords Services (1/2)
22
› Write Client Testimonial Here”
› Text here
Lewis Spencer
Designation
Add company name/ logo
› Write Client Testimonial Here”
› Text here
Rowan Hooper
Designation
Add company name/ logo

23. Client Testimonials for Campaign PPC and AdWords Services (2/2)
23
Dexter Turner
Designation
› Write Client Testimonial Here”
› Text here
Add company name
Ben Watts
Designation
› Write Client Testimonial Here”
› Text here
Add company name
Isabella Owen
Designation
› Write Client Testimonial Here”
› Text here
Add company name

24. 24
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
08. Next Steps
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment
07. Contract

25. Contract for Campaign PPC and AdWords Services
25
Services Rendered
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing
needed information
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% will be billed monthly
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Confidentiality
› All efforts to preserve confidentiality of information
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing

26. 26
TABLE OF CONTENTS
05. Company Overview
o About Us
o Our Team
06. Our Past Experience
o Client Testimonials
07. Contract
01. Project Context & Goals
02. Scope of Services
o Research
o Strategy
o Measurement and Key Performance Indicators
03. Campaign Setup & Execution
o Search Ads
o Display Ads and Remarketing
o Video Ads, Campaign Management, Reporting
o Timeframe
04. Your Investment 08. Next Steps

27. Next Steps for Campaign PPC and AdWords Services
27
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to
work together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
• Feel free to contact
• Add text here
• Add text here
Signature
Proposal Lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first}, {client_contact_last}, {client_name}

28. Contact Us for Campaign PPC and AdWords Proposal
28
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address

29. Icons Slide for Campaign PPC and AdWords Proposal
29

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Additional Slides

31. Our Mission for Campaign PPC and AdWords Services
31
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Vision

32. 30 60 90 Days Plan for Campaign PPC and AdWords Services
32
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33. Roadmap for Campaign PPC and AdWords Services
33
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34. Timeline for Campaign PPC and AdWords Services
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