Technology lanscape

1,524 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,524
On SlideShare
0
From Embeds
0
Number of Embeds
1,028
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Technology lanscape

  1. 1. Technology Landscape Mapping current tools and systems 1
  2. 2. Media Contacts HR Opera- tions Data map Donations RG CMS Data import layer API Online Advocacy Campaign emails Petitions MPs Off-line capture Data house Bulk Email Donations SG Retail Com- plaints Survey Fin- ance Text donation Social media monitor and broadcast Donor database Events |Trust & Statutory | Stakeholders | Members Political Contacts Volun- teers
  3. 3. 3 Points of Weakness - Multi Channel Supporter Journeys ‘An Impossible Dream’ Limited web self- service Yes – new single and regular gifts No – regular gift upgrades No – updating one’s own address and contact details No – updating preferences Disconnected email marketing tools No record of email activity No record of engagement with each email marketing campaign Disconnected social media No links between key social media advocates and donation history No gauge of strength of social networks within database No record of content shared by social media contacts No integrated social media monitoring and engagement Disconnected online campaigning No record of campaigning activity undertaken via Engaging Networks within Raiser’s Edge Data silos Other disparate data silos – retail, volunteers etc

×