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How To Create a Powerful
Presentation




Adrienne Escoe, PhD
Agenda
•   Worst Presentations   •   Contrast
•   Best Presentations    •   Text
•   Repetition            •   Graphics
•   Value                 •   Summary & Highlight
•   Aha                   •   Giveaway
•   Alignment



                                                2
Not on the Agenda

•   Managing stress
•   Voice modulation & pacing
•   Non-verbal communication
•   Handling challenging participants
•   Contingency planning



                                        3
Worst Presentations
• ___________________
• ___________________
• ___________________




                        4
Best Presentations
• ___________________
• ___________________
• ___________________




                        5
Repetition
• Tell them what you are going to tell them
  (Agenda, Overview, Advance Organizer,
  Questions)

• Tell them
  (Body)

• Tell them what you told them
  (Summary, Review, Questions, Highlight)
                                              6
Value
1. Harm if omitted?
2. Harm if retained?




                       7
Value
    Dog Puppies
    • on a monthly basis
    • red in color
    • past history
    • during the course of
    • qualified expert
    • passing fad

                             8
Value
Nominalizations
• resulted in an increase
• makes a decision to
• issued an announcement
• caused a drop in the morale of
• creates confusion for



                                   9
Example: Barriers to Learning
• There are many barriers that exist that get in the way of
  effective learning. One of the worst things a presenter can do is
  to read notes exactly as they are written. Another problem that
  presents itself is when the organization of the presentation is
  unclear. That’s especially true if the presentation is given in a
  monotone voice. And nobody wants to view one slide after
  another after another. Also, the content must be interesting to
  keep viewers interested in the presentation.




                                                                 10
Example: Barriers to Learning
• There are many barriers that exist that get in the way of
  effective learning. One of the worst things a presenter can do is
  to read notes exactly as they are written. Another problem that
  presents itself is when the organization of the presentation is
  unclear. That’s especially true if the presentation is given in a
  monotone voice. And nobody wants to view one slide after
  another after another. Also, the content must be interesting to
  keep viewers interested in the presentation.




                                                                 11
Example: Barriers to Learning
• Many barriers prevent effective learning. One of the worst
  things you can do is read notes verbatim. Another problem is
  unclear organization, especially if you give the presentation in a
  monotone voice. Nobody wants to view one slide after another.
  Also, interesting content sustains viewers’ interest.




                                                                   12
Example: Barriers to Learning
• MANY BARRIERS PREVENT EFFECTIVE LEARNING. ONE OF THE
  WORST THINGS YOU CAN DO IS READ NOTES VERBATIM.
  ANOTHER PROBLEM IS UNCLEAR ORGANIZATION, ESPECIALLY
  IF YOU GIVE THE PRESENTATION IN A MONOTONE VOICE.
  NOBODY WANTS TO VIEW ONE SLIDE AFTER ANOTHER. ALSO,
  INTERESTING CONTENT SUSTAINS VIEWERS’ INTEREST.




                                                    13
Example: Barriers to Learning
• Many barriers prevent effective learning. One of the worst
   things you can do is read notes verbatim. Another problem is
   unclear organization, especially if you give the presentation in a
   monotone voice. Nobody wants to view one slide after another.
   Also, interesting content sustains viewers’ interest.




                                                                    14
Example: Barriers to Learning
 • Many barriers prevent effective learning. One of the worst
  things you can do is read notes verbatim. Another problem is
 unclear organization, especially if you give the presentation in a
 monotone voice. Nobody wants to view one slide after another.
       Also, interesting content sustains viewers’ interest.




                                                                 15
Example: Barriers to Learning
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice



                                16
Example: Barriers to Learning
•   READING NOTES VERBATIM
•   UNCLEAR ORGANIZATION
•   BORING CONTENT
•   NEVER-ENDING SLIDES
•   MONOTONE VOICE



                                17
Example: Barriers to Learning
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice



                                18
Example: Barriers to Learning
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice



                                19
Example: Barriers to Learning
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice



                                20
21
Aha
• Suspense
• Surprise
• Novelty




             22
Suspense
• Blanks
• Partial view
• Question mark




                  23
Example: Barriers to Learning:
Blanks
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   ______________
•   ______________



                             24
Example: Barriers to Learning:
Partial View
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice



                             25
Example: Barriers to Learning:
Question Mark




                             26
Surprise
 Having stuffed himself at dinner,




                                     27
Surprise (cont)
. . . the taxidermist became a monument
  to his own art.

Schriver, Karen A. 1996. Dynamics in Document Design.
  NY: John Wiley.




                                                   28
Novelty
• Don’t overdo




                 29
Contrast
• Background
• Type
• Graphics




               30
Contrast
• Background
• Type
• Graphics




               31
Contrast
• Background
• Type
• Graphics




               32
Contrast
• Background
• Type
• Graphics




               33
Text
•   <30 words
•   Key words
•   Limited punctuation
•   Justification
•   Body: At least 24 pt
• Headings: At least     36 pt
• Titles: Larger
• Serif vs. sans serif

                                 34
Text: How Many Words?
• There are many barriers that exist that get in the way of
  effective learning. One of the worst things a presenter can do is
  to read notes exactly as they are written. Another problem that
  presents itself is when the organization of the presentation is
  unclear. That’s especially true if the presentation is given in a
  monotone voice. And nobody wants to view one slide after
  another after another. Also, the content must be interesting to
  keep viewers interested in the presentation.



                        82 words
                                                                 35
Text: How Many Words?
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice

               12 key words
                              36
Text: Limited Punctuation


         and     &




                            37
Text: Centered
      Reading notes verbatim
       Unclear organization
          Boring content
        Never-ending slides
         Monotone voice



                               38
Text: Distributed
(Right Justified)
    Reading notes verbatim
    Unclear organization
    B o r i n g c o n t e n t
    Never-ending slides
    M o n o t o n e v o i c e


                                39
Text: Ragged Right

    Reading notes verbatim
    Unclear organization
    Boring content
    Never-ending slides
    Monotone voice


                             40
Text: 18 pt
•   Reading notes verbatim
•   Unclear organization
•   Boring content
•   Never-ending slides
•   Monotone voice




                             41
Title Text: 44 pt
Body Text: 32 pt
• Reading notes verbatim
• Unclear organization
• Boring content
• Never-ending slides
• Monotone voice

                           42
Text: Serif vs. Non-Serif
Serif (Times New Roman)          Non-Serif (Arial)


•   Reading notes verbatim   •   Reading notes verbatim
•   Unclear organization     •   Unclear organization
•   Boring content           •   Boring content
•   Never-ending slides      •   Never-ending slides
•   Monotone voice           •   Monotone voice


                                                     43
Graphics
• Replace all or some words




    How to reduce presenters’ anxiety

                                        44
Graphics
• Relate to words nearby (proximity)


 How to reduce
 presenters’ anxiety


                         How to keep track of
                         time

                                                45
Summary
•   Worst Presentations   •   Alignment
•   Best Presentations    •   Contrast
•   Repetition            •   Text
•   Value                 •   Graphics
•   Aha


     Highlight?
                                          46
Giveaway




           TUIT



                  47

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Powerful Presentations Emerging Professionals 08 2010

  • 1. How To Create a Powerful Presentation Adrienne Escoe, PhD
  • 2. Agenda • Worst Presentations • Contrast • Best Presentations • Text • Repetition • Graphics • Value • Summary & Highlight • Aha • Giveaway • Alignment 2
  • 3. Not on the Agenda • Managing stress • Voice modulation & pacing • Non-verbal communication • Handling challenging participants • Contingency planning 3
  • 4. Worst Presentations • ___________________ • ___________________ • ___________________ 4
  • 5. Best Presentations • ___________________ • ___________________ • ___________________ 5
  • 6. Repetition • Tell them what you are going to tell them (Agenda, Overview, Advance Organizer, Questions) • Tell them (Body) • Tell them what you told them (Summary, Review, Questions, Highlight) 6
  • 7. Value 1. Harm if omitted? 2. Harm if retained? 7
  • 8. Value Dog Puppies • on a monthly basis • red in color • past history • during the course of • qualified expert • passing fad 8
  • 9. Value Nominalizations • resulted in an increase • makes a decision to • issued an announcement • caused a drop in the morale of • creates confusion for 9
  • 10. Example: Barriers to Learning • There are many barriers that exist that get in the way of effective learning. One of the worst things a presenter can do is to read notes exactly as they are written. Another problem that presents itself is when the organization of the presentation is unclear. That’s especially true if the presentation is given in a monotone voice. And nobody wants to view one slide after another after another. Also, the content must be interesting to keep viewers interested in the presentation. 10
  • 11. Example: Barriers to Learning • There are many barriers that exist that get in the way of effective learning. One of the worst things a presenter can do is to read notes exactly as they are written. Another problem that presents itself is when the organization of the presentation is unclear. That’s especially true if the presentation is given in a monotone voice. And nobody wants to view one slide after another after another. Also, the content must be interesting to keep viewers interested in the presentation. 11
  • 12. Example: Barriers to Learning • Many barriers prevent effective learning. One of the worst things you can do is read notes verbatim. Another problem is unclear organization, especially if you give the presentation in a monotone voice. Nobody wants to view one slide after another. Also, interesting content sustains viewers’ interest. 12
  • 13. Example: Barriers to Learning • MANY BARRIERS PREVENT EFFECTIVE LEARNING. ONE OF THE WORST THINGS YOU CAN DO IS READ NOTES VERBATIM. ANOTHER PROBLEM IS UNCLEAR ORGANIZATION, ESPECIALLY IF YOU GIVE THE PRESENTATION IN A MONOTONE VOICE. NOBODY WANTS TO VIEW ONE SLIDE AFTER ANOTHER. ALSO, INTERESTING CONTENT SUSTAINS VIEWERS’ INTEREST. 13
  • 14. Example: Barriers to Learning • Many barriers prevent effective learning. One of the worst things you can do is read notes verbatim. Another problem is unclear organization, especially if you give the presentation in a monotone voice. Nobody wants to view one slide after another. Also, interesting content sustains viewers’ interest. 14
  • 15. Example: Barriers to Learning • Many barriers prevent effective learning. One of the worst things you can do is read notes verbatim. Another problem is unclear organization, especially if you give the presentation in a monotone voice. Nobody wants to view one slide after another. Also, interesting content sustains viewers’ interest. 15
  • 16. Example: Barriers to Learning • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 16
  • 17. Example: Barriers to Learning • READING NOTES VERBATIM • UNCLEAR ORGANIZATION • BORING CONTENT • NEVER-ENDING SLIDES • MONOTONE VOICE 17
  • 18. Example: Barriers to Learning • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 18
  • 19. Example: Barriers to Learning • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 19
  • 20. Example: Barriers to Learning • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 20
  • 21. 21
  • 23. Suspense • Blanks • Partial view • Question mark 23
  • 24. Example: Barriers to Learning: Blanks • Reading notes verbatim • Unclear organization • Boring content • ______________ • ______________ 24
  • 25. Example: Barriers to Learning: Partial View • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 25
  • 26. Example: Barriers to Learning: Question Mark 26
  • 27. Surprise Having stuffed himself at dinner, 27
  • 28. Surprise (cont) . . . the taxidermist became a monument to his own art. Schriver, Karen A. 1996. Dynamics in Document Design. NY: John Wiley. 28
  • 34. Text • <30 words • Key words • Limited punctuation • Justification • Body: At least 24 pt • Headings: At least 36 pt • Titles: Larger • Serif vs. sans serif 34
  • 35. Text: How Many Words? • There are many barriers that exist that get in the way of effective learning. One of the worst things a presenter can do is to read notes exactly as they are written. Another problem that presents itself is when the organization of the presentation is unclear. That’s especially true if the presentation is given in a monotone voice. And nobody wants to view one slide after another after another. Also, the content must be interesting to keep viewers interested in the presentation. 82 words 35
  • 36. Text: How Many Words? • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 12 key words 36
  • 38. Text: Centered Reading notes verbatim Unclear organization Boring content Never-ending slides Monotone voice 38
  • 39. Text: Distributed (Right Justified) Reading notes verbatim Unclear organization B o r i n g c o n t e n t Never-ending slides M o n o t o n e v o i c e 39
  • 40. Text: Ragged Right Reading notes verbatim Unclear organization Boring content Never-ending slides Monotone voice 40
  • 41. Text: 18 pt • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 41
  • 42. Title Text: 44 pt Body Text: 32 pt • Reading notes verbatim • Unclear organization • Boring content • Never-ending slides • Monotone voice 42
  • 43. Text: Serif vs. Non-Serif Serif (Times New Roman) Non-Serif (Arial) • Reading notes verbatim • Reading notes verbatim • Unclear organization • Unclear organization • Boring content • Boring content • Never-ending slides • Never-ending slides • Monotone voice • Monotone voice 43
  • 44. Graphics • Replace all or some words How to reduce presenters’ anxiety 44
  • 45. Graphics • Relate to words nearby (proximity) How to reduce presenters’ anxiety How to keep track of time 45
  • 46. Summary • Worst Presentations • Alignment • Best Presentations • Contrast • Repetition • Text • Value • Graphics • Aha Highlight? 46
  • 47. Giveaway TUIT 47