The Evolution of Power Rangers and its current business strategy is studied and elaborated in this presentation as assignment for an Entrepreneurship Module of IPKM course. To be used for private and educational purposes only.

1. 1993 – 2015
SABAN ENTERTAINMENT
By:
Kozue Okanda (I6084895)
Muzdalifah Faried Bakry (I6084415)
Ravi Teja (I6099735)

3. Power Rangers
 Live-action children's television series featuring teams of costumed
heroes.
 American adaptation of Japanese tokusatsu Super Sentai show.
 The first Power Rangers entry, Mighty Morphin Power Rangers,
debuted in 1993.
 As of 2014, the show consists of 20 television seasons of 17 different
themed series and two theatrical films.

4. Power Rangers
 Power Rangers programs mainly consist of :
- drama scenes featuring English-speaking actors
- action scenes from the Japanese Super Sentai Series featuring the Rangers
fighting monsters with English dubbing
- the giant robot battles.

5. Power Rangers
 Why so popular among children?
- Heroes
- Morphing
- Superhuman strength, durability, and ability
- Unique weapons
- Fighting enemies with giant robots
- Characters, weapons and robots change every series.
- Diversity in Power Rangers team

6. History
Who is Saban Entertainment?
Independent American-Israeli television production company
formed in 1983 by music and television producers Haim Saban and
Shuki Levy.
• "Saban International Paris" (now SIP Animation);
• "Saban Productions“ (U.S. subsidiary).
Power Rangers
 Saban Entertainment created Power Rangers as an American
adaptation of the 1992 Japanese Super Sentai Series, Kyōryū Sentai
Zyuranger (1993-2001)  success!
 Walt Disney Company purchased the franchise for $3 Billions (2001-
2009).

7. The Buy-Back
 Saban Brands bought back the Power Rangers franchise from
Disney for $43 million on May 12, 2010.
• Producing new seasons of TV series;
• Planning to make new Power Rangers Movie, etc.
Business development
 Saban Brands extended agreements with Nickelodeon and Bandai
America Incorporated through 2016 for its globally recognized
Power Rangers franchise (2013).
Business coverages:
 TV series/movies;
 Action figures/toys;
 Merchandise (e.g.: costumes, clothings, accessories);
 Games (digital);
 Many more ...

8. Power Rangers 20th Anniversary

9.  New Movie is coming up ... In 2016
- A production of Saban and
Lionsgate -

10.  Business strategy – To control and focus on growing and monetizing the
brands via content, media, marketing, distribution, licensing in global
markets.
 Marketing strategy – Focus on ever greening of the brand, appeal to
consumers of all ages across all media platforms and by promotions.
 Strong global distribution network – digital music content distribution and
marketing through IRIS Distribution and other content distribution by
Marvista Entertainment.
 Expanding licensing portfolio – open for new product licenses based on
first come basis for different markets.
 Merchandising – diverse product portfolio time to time from limited
edition t-shirts, toys to home decors, bedsheets etc in global markets.

11. Growing Product Portfolio
 Started with 700 episodes, with all rights, and with room for adding
the new content to the show.
 Introduction of new characters in the show has two purposes: to
keep the show interesting and to covert that into merchandize sales.
 Merchandize include swimwear, sleepwear, sportswear, home
décor, a limited edition t-shirt collection featuring fan-created art,
masks, coloring books, balloons, bedsheets, character toys etc.
 Strong retail market confidence on the brand.

12.  Power Rangers annual sales are at about $100 million in action
figures and licensed merchandise sales.
 It has reached to an audience in over above 60 countries, in their
local languages and is increasing its reach.
 Power Rangers characters are used for promotional activities of
others like McDonalds ($20 Million deal).
 Partnered with Lionsgate Films, for a new Power Ranger feature film
for launching a series of Power Ranger films.

13. Appendix
Licensees of Power Rangers
 Nickelodeon : Programming
 MarVista : International television distribution
 Shout! Factory : Home Video distribution
 Lionsgate Home Entertainment : Home video distribution
 Bandai America : Toys, Video games
 Others : Clothing, Home décor…

14. THANK YOU