Institutional Research

2. What is Warner Bros?
WARNER BROS. ENTERTAINMENT INC. is a fully
integrated, broad-based entertainment company and a
global leader in the creation, production, distribution,
licensing and marketing of all forms of entertainment and
their related businesses. A Time Warner Company,
Warner Bros. Entertainment stands at the forefront of
every aspect of the entertainment industry from feature
films to television, home entertainment/DVD, animation,
product and brand licensing and interactive
entertainment. The company’s vast library, one of the
most prestigious and valuable in the world, consists of
more than 61,000 hours of programming, including
nearly 6,500 feature films and 3,000 television programs
comprised of tens of thousands of individual episodes.

3. New Line Cinema
Building on more than four decades of innovation and creativity, New Line
Cinema continues its long and successful history of producing critically
acclaimed hit films that resonate with both mainstream and niche audiences
around the world.
New Line became a unit of Warner Bros. Entertainment in March 2008. The
company maintains separate development, production, marketing,
distribution and business affairs operations, but coordinates those functions
with Warner Bros. to maximize film performance and operating efficiencies.
New Line produced the Oscar Award-winning The Lord of the Rings film
trilogy, which generated a combined worldwide box office of almost $3
billion (and an additional $3 billion in consumer products and home
entertainment revenue). This was followed by a trilogy of films based on The
Hobbit, which is currently closing in on the $3 billion mark in global receipts.
The studio is also credited with revitalizing the genre of the R-rated comedy,
based on the success of Wedding Crashers in 2005 and, more recently,
Horrible Bosses in 2011 and its sequel in 2014. New Line is also one of the
few film companies still active in the horror genre, being widely known for
the iconic A Nightmare on Elm Street, Final Destination and The Conjuring
franchises, the first two films of which (The Conjuring and Annabelle) have
earned more than $570 million in global box office.
Aside from its franchise hits, New Line’s long list of popular films includes
The Mask, the Austin Powers titles, the Final Destination titles, Hairspray,
Rush Hour, Elf, Sex and the City and Wedding Crashers.

4. As my advanced portfolio will follow the motion
picture side of things hence I will be taking Warner
Bros Pictures into greater consideration. The Warner
Bros. Pictures Group brings together the Studio’s
motion picture production, marketing and
distribution operations into a single entity. The
Group, which includes Warner Bros. Pictures and
Warner Bros. Pictures International, was formed to
streamline the Studio’s film production process and
bring those businesses’ organizational structures in
line with Warner Bros.’ television and home
entertainment operations.

6. Warner Bros. Pictures produces and distributes a wide-
ranging slate of some 18-22 films each year, employing a
business paradigm that mitigates risk while maximizing
productivity and capital. Warner Bros. Pictures either fully
finances or co-finances the films it produces and
maintains worldwide distribution rights. It also monetizes
its distribution and marketing operations by distributing
films that are totally financed and produced by third
parties. Among the films on Warner Bros. Pictures’ 2014
slate are The LEGO Movie, 300: Rise of an Empire, Edge of
Tomorrow, Jupiter Ascending, The Judge, Horrible Bosses
2 (New Line Cinema) and The Hobbit: The Battle of Five
Armies (NLC). Warner Bros. Pictures International on the
other hand is a global leader in the marketing and
distribution of feature films, operating offices in more
than 30 countries and releasing films in over 120
international territories, either directly to theaters or in
conjunction with partner companies and co-ventures.

7. History
One of the most respected, diversified and successful motion picture
and television studios in the world, Warner Bros. Studios began when
the brothers Warner (Albert, Sam, Harry and Jack L.) incorporated their
fledgling movie company on April 4, 1923. In 1927, the release of the
world’s first “talkie,” (synchronized-sound feature film), The Jazz Singer,
set a character and tone of innovation and influence that would become
synonymous with the name Warner Bros. And—as Al Jolson foretold in
this milestone movie—“you ain’t heard nothin’ yet!”
Since those early days, Warner Bros. Studios has amassed an impressive
legacy based on world-class quality entertainment and technological
foresight and created a diversified entertainment company with an
unparalleled depth and breadth. Its unmatched consistency and success
is built on a foundation of stable management throughout its history
(especially by entertainment industry standards), long-term creative
relationships with many of the world’s leading talent, and an
unwavering dedication to excellence.

8. Why choose Warner Bros?
Even though I chose Warner Bros as my
institution of research for my foundation
portfolio, I believe that Warner bros is the best
institution to represent my Advanced portfolio
as well simply because I am focusing on the
thriller genre this time around and Warner Bros
is arguably the home of thriller. Warner Bros has
put out master pieces like Inception, The Dark
Knight trilogy, Argo and the Friday the 13th
Series.

9. References
Wikipedia.org
Warnerbros.com