The document discusses how personalized events can accelerate the sales cycle. It promotes a platform that uses attendee profiles to provide personalized experiences, recommended content, matched appointments, and a personalized event view on mobile devices. This integrated approach aims to meet attendees wherever they are in the buying cycle and move them through the stages from awareness to purchase. The platform also allows events to be incorporated into the broader revenue cycle by updating attendee data and measuring events' impact on pipeline velocity.
It is with great privilege and joy that we were invited by Reed Exhibition (RX) to give a talk on data analytics at their Annual RX Asia-Pacific Regional Sales and Marketing Academy in Shanghai.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.
In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.
Key Take Aways:
- Learn how to harness your data to provide relevant and innovative content to your audiences.
- Learn new strategies and techniques to build uniquely tailored campaigns supported by innovative, feature-rich technology.
- Learn how mapping the user journey helps segment, define and manage efforts for content personalization.
- Learn how to integrate technology decisions into the development of your association’s strategic plan and measure it for success.
- Integrate personalization features into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers.
Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017Caitlin Jeansonne
Setting up for paid social success: Tracking, Attribution and Reporting - presented at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
This presentation explains Girlguiding's Digital strategy for 2014/15. It covers everything from the research behind the digital strategy to a roadmap for implementation.
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts
It is with great privilege and joy that we were invited by Reed Exhibition (RX) to give a talk on data analytics at their Annual RX Asia-Pacific Regional Sales and Marketing Academy in Shanghai.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.
In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.
Key Take Aways:
- Learn how to harness your data to provide relevant and innovative content to your audiences.
- Learn new strategies and techniques to build uniquely tailored campaigns supported by innovative, feature-rich technology.
- Learn how mapping the user journey helps segment, define and manage efforts for content personalization.
- Learn how to integrate technology decisions into the development of your association’s strategic plan and measure it for success.
- Integrate personalization features into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers.
Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017Caitlin Jeansonne
Setting up for paid social success: Tracking, Attribution and Reporting - presented at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
This presentation explains Girlguiding's Digital strategy for 2014/15. It covers everything from the research behind the digital strategy to a roadmap for implementation.
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts
Professional services: How sitecore delivers personalised digital experiencesRatio
During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.
We get it, data matters. But when there are endless data points to measure—from attendee demos to biometric engagement—where do you start? And more importantly, what do you do with that data once you have it? Listen as Allie Magyar, C.E.O. of Hubb, shares strategies and tools to get the most out of your event data. Drawing on findings from their recent survey of event pros across North America, Magyar will reveal what other pros are measuring and what you should be measuring, actionable tips to manage your data, and why understanding your data could be the key to solving major event struggles.
----
ATTENTION: Please download for high-res-version
---- Digital Strategy is playing an ever greater role in Business. E-Business is a part of Digital Strategy and this brochure describes Lars Hilse's one of a kind E-Business Sales Funnel Theory.
Social Business and Customer Journey ManagementMark Tamis
My presentation at the 2014 Social Business Forum in Milan.
Event tracking for dynamic customer journey mapping to idntify touchpoints where businesses can improve customer experience and flow.
weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
Unraveling the Mystery of Social Media ROIPaul Gillin
Yes, you can measure social media ROI. You need to start with the goal and work backwards from there. This presentation covers some of the concepts and tactics of online measurement. special credit goes to KD Paine and BrandBuilder for allowing me to steal their slides :-)
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Ben Irons, Digital Director, notonthehighstreet.com.
Introduction to Technology Marketing as a Service (TMaaS). The presentation was made by Manish Godha at Technology for Marketing and Advertising conference (TFM&A/ TFMA), New Delhi on June 20, 2013.
Professional services: How sitecore delivers personalised digital experiencesRatio
During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.
We get it, data matters. But when there are endless data points to measure—from attendee demos to biometric engagement—where do you start? And more importantly, what do you do with that data once you have it? Listen as Allie Magyar, C.E.O. of Hubb, shares strategies and tools to get the most out of your event data. Drawing on findings from their recent survey of event pros across North America, Magyar will reveal what other pros are measuring and what you should be measuring, actionable tips to manage your data, and why understanding your data could be the key to solving major event struggles.
----
ATTENTION: Please download for high-res-version
---- Digital Strategy is playing an ever greater role in Business. E-Business is a part of Digital Strategy and this brochure describes Lars Hilse's one of a kind E-Business Sales Funnel Theory.
Social Business and Customer Journey ManagementMark Tamis
My presentation at the 2014 Social Business Forum in Milan.
Event tracking for dynamic customer journey mapping to idntify touchpoints where businesses can improve customer experience and flow.
weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
Unraveling the Mystery of Social Media ROIPaul Gillin
Yes, you can measure social media ROI. You need to start with the goal and work backwards from there. This presentation covers some of the concepts and tactics of online measurement. special credit goes to KD Paine and BrandBuilder for allowing me to steal their slides :-)
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Ben Irons, Digital Director, notonthehighstreet.com.
Introduction to Technology Marketing as a Service (TMaaS). The presentation was made by Manish Godha at Technology for Marketing and Advertising conference (TFM&A/ TFMA), New Delhi on June 20, 2013.
How Okta Created a Customer Community To Drive Engagement and Manage Support ...7Summits
Customers expectations have changed. Customers no longer want to pick up the phone to call you every time they have a question. They are sick of long hold times, incorrect answers from uninformed agents, and having to call you back multiple times. Today, customers expect to be able to find those answers online. Learn how Okta used community to drive down website support costs while driving engagement.
With 2020 around the corner, now is the time to get Sirius about your events. SiriusDecisions’ research director of demand marketing strategies, Cheri Keith, is our featured speaker this month! She will take you through a deep dive on the SiriusDecisions’ Event Management Framework to help you refine, plan and execute your events with precision.
You will also learn about a tool that will help you determine which events are best for your business based on value and cost. This value-packed webinar will provide you with a clear roadmap for implementation so you can hit the ground running. This webinar is not one to miss!
Key takeaways:
Key components of a modern and effective event strategy
A tool to determine which events are most appropriate based on value and cost
A roadmap for implementing modern event practices
How to implement an Integrated Lead EngineVanillaSoft
This presentation is a case study, presented at the SiriusDecisions Summit 2018, that shows how VanillaSoft and Virtual Causeway worked together to implement a scalable lead engine built upon the Demand Center and Demand Waterfall frameworks.
The Three Things EVERY Aspiring SaaS Company Should Know!ServiceSource
This informative slide deck was the foundation of a webcast with ServiceSource and leading analyst firm IDC exploring the opportunities and challenges for companies making the transition to a SaaS or cloud-based business, including:
- The top 3 keys to success for software and hardware vendors to effectively manage the customer lifecycle and pave a shorter path to profitability
- Managing financial expectations in the marketplace
- Examples of companies that have successfully made the SaaS transition
- How usage and consumption insights are now the foundation for customer success driving successful SaaS businesses
Here is the link to the webinar!
http://corporate.servicesource.com/LP=279
Understanding and winning your customers in the big data era ( retail industry)Kim Ming Teh
Section 1: Understand & winning your customer in big data era
1) The age of customer & Key trends in retail
2) Big data analytic and use case
Section 2: Interactive Case study
Offline vs Online Retail & Omni-Channel Future
Cracking the C-Suite: Finding and Aligning with the Relevant Executive in 2010G3 Communications
Stephen J. Bistritz, Ed.D. author of the new book “Selling to the C-Suite.” Steve shares strategies on how to map an organization to determine the formal and informal power. He is joined by Dan McDade, President of PointClear, who shares recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that Multiply Results and gain access to high level executives.
KI gestütztes Requirements Engineering: Praktische Insights, wie Innovatoren wie Celonis das kontinuierliche Einbeziehen von Kundenfeedback in das Agile Requirements Engineering praktizieren und damit ihre Customer Experience steigern.
Speaker: Johannes Stich, Co-Founder von Pyoneer.io
The Data-Driven Event: Battle-Tested Data Insights for Event Professionals Hubb
In this session, learn how to get strategic about collecting and analyzing the *right data* at your events to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward; the techniques are simple.
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
Illustrates our proprietary approach for helping clients develop effective strategies for generating leads by aligning sales strategy with social media opportunities.
Similar to Power of Personalized Event Experiences in Accelerating the Sales Cycle (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Power of Personalized Event Experiences in Accelerating the Sales Cycle
1. Power of Personalized Events in
Accelerating the Sales Cycle
Betsy Zikakis, VP Marketing
Patrick Cava, Product Marketing
2. Maximize Event Value for all Stakeholders
Marketers, Exhibitors/Sponsors, Attendees
Proven Platform
Support
for Millions of Attendees
Partner
with Event and Marketing Solutions
Enterprise EcoSystem
+600 Customers
Execute
Complex Events at Scale
Established
SaaS Business
Robust Infrastructure
3. Events help Buyers Move
Themselves Through the Buying Cycle
Map the Market
AWARENESS
Increase
Knowledge &
Connections
Dive into the Details
CONSIDERATION
Build Relationships
RESEARCH
Overcome Issues
ENGAGEMENT
Hone Best Practices
BUY
Learn New Directions
6. Meet Attendees Where They Are in the Buying Cycle, Give Them
What They Need
Customer
Late Stage
Prospect
?
?
?
VP
?
Analyst
Early Stage
Prospect
7. Meet Attendees Where They Are in the Buying Cycle, Give Them
What They Need
Customer
Late Stage
Prospect
?
?
?
VP
Understand Who They Are
?
Analyst
Early Stage
Prospect
8. Meet Attendees Where They Are in the Buying Cycle, Give Them
What They Need
•
•
•
•
Product Usage
Integration Capabilities
Late Stage
Prospect
New Product Releases
Product Training
Customer
?
•
•
?
Market Trends
Thought Leadership
?
VP
Deliver Content They Need
•
•
Product Capabilities
Differentiators
?
Analyst
Early Stage
Prospect
9. Meet Attendees Where They Are in the Buying Cycle, Give Them
What They Need
•
•
•
•
Product Usage
Integration Capabilities
Late Stage
Prospect
New Product Releases
Product Training
Customer
?
•
•
?
Market Trends
Thought Leadership
?
•
•
Product Capabilities
Differentiators
?
Analyst
VP
Orchestrate Connections They Value
Early Stage
Prospect
11. Personalized Event Experiences
Attendee Profiles
Name: Susan Smith
Email: ssmith@silverstone.com
Twitter: @silversue
Title: VP, Engineering
Industry: Financial Services
Company: Silverstone Financial
Revenue: >$500 million
Stage: Engaged Lead
Opportunity Value: ?
Time to Purchase: ?
Considering: ADTech, P3, DMR
Interests: Mobile, SDL
Objectives: Early Research
Name: Matt Wang
Email: mwang@stone.com
Twitter: @mattwang
Title: Software Engineer
Industry: Manufacturing
Company: Stone Industries
Revenue: >$100 million
Stage: Customer
Opportunity Value: $16,000
Time to Purchase: 30 Days
Considering: ADTech
Interests: Testing
Objectives: New Features
18. Integrate Events into the Revenue Cycle
AWARENESS
CONSIDERATION
RESEARCH
ENGAGEMENT
BUY
Rich
Attendee
Profiles
Name: Susan Smith
Email: ssmith@silverstone.com
Twitter: @silversue
Title: VP, Engineering
Industry: Financial Services
Company: Silverstone Financial
Revenue: >$500 million
Stage: Engaged Lead
Opportunity Value: $250,000
Time to Purchase: 6 months
Considering: ADTech, P3, DMR
Interests: Mobile, SDL
Objectives: Early Research
Sessions: Market Trends, Mobile
Dev, Agile Leadership
Meetings: Analyst (2), Partners (1)
Social: Shares (7), Tweets (9)
19. Why Marketo-Certain Solution?
Incorporates events within the extended digital
marketing enterprise
•
•
•
•
•
Best of breed event management paired
w/ B.O.B. marketing automation
Use existing data to inform event
experience and streamline process
Optimize sales and marketing follow-up
Provide marketing and sales real-time
insight into event behavior,
engagement, and interest
Measure ROI of event spend more
effectively
Event
Management
Marketing
Automation
CRM
22. After Event
Update
Status + Behavior
Attend Status
Site Tracking
Sessions
Payments
Gamification
Cost
Polls/Q’s
Appointments
Site Tracking
Travel
Ratings
Reg Source
Follow-Up + Measure
CRM
23. After Event
Update
Follow-Up + Measure
Status + Behavior
Attend Status
Site Tracking
Sessions
Payments
Gamification
Cost
Polls/Q’s
Appointments
Site Tracking
Travel
Ratings
Reg Source
CRM
Pipeline Velocity – Days per Stage
Personalized Events 148.6
Average Events
185.6
24. Personalized Events Accelerate Sales
•
•
•
•
Product Usage
Integration Capabilities
Late Stage
Prospect
New Product Releases
Product Training
Customer
?
•
•
?
Market Trends
Thought Leadership
?
•
•
Product Capabilities
Differentiators
?
Analyst
VP
Accelerate Buying Cycle
Capture Attendee Interests and Preferences
Incorporate Events in the Revenue Cycle
Early Stage
Prospect
25. Q&A Patrick
More on this from
Personalized
Event Experiences
How Marketers Accelerate
Revenue with Events
Digitizing
Events
More information at:
www.certain.com