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1 Alicia Molnar, Sales Director, East March 16th, 2011 Energizing Brand Advocates ZuberanceIntroduction
2 The leading Brand Advocacy Platform company providing the first Word of Mouth Marketing solution delivering measurable ROI by energizing Brand Advocates across email,  social media and influential 3rd Party Sites. Turnkey solution helping dozens of world-class brands: ,[object Object]
Engageandmobilizetheir Advocates
Monitorandtrackthe results in real-timeZuberance Background
3 Powering Advocacy for Top Brands
Benefits of Energizing Advocates 4
5 Zuberance
6 Our Approach The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system  Identify Advocate Responses Advocate Actions Paid Media  Mobilize Ratings & Reviews Stories  & Testimonials Offers Answers  Track Clicks, Conversions Impressions Review & comment moderation Z Score, NPS® Advocate Profile Data
7 Identify Advocates…
8 Sample Brand Advocate Flow Brand Opt-In Email Database Brand Website Social Media Sources Other Call Center, Paid media, Offline venue, etc. Identify Advocate ID 7-8 9-10 0-6 Tracking on Zuberance Platform Mobilize Follow Up Offers Reviews Share
9 Advocates are 9s & 10s “Ultimate Question” for Customer Loyalty How likely are you to recommend our brand or products to your friends?
10 Advocate ID 1. Engage customers 2. Identify Advocates Website banners Facebook posts Twitter monitoring Emails
11 …Mobilize Advocates…
Activate Advocates Advocate Ratings & Reviews Advocate Stories Advocate Answers Advocate Offers 12
13 Advocate Reviews 1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review. 2. Advocate writes review. 3. Advocate clicks to publish review using convenient links in review form 4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)
14 Advocate Stories Advocate writes their story. Advocate shares their story via social media or email.
15 Advocate Offers Key Features Integrated social sharing Integrated tracking & analytics A/B testing Flexible  Customizable Key Benefits ,[object Object]
Generate qualified leads
Increase conversion rates & sales
Cut sales cycles,[object Object]
17 …Track Advocacy Results
18 Zuberance Dashboard Real-time data Flexible, configurable View and share results instantly
19 Tracking on Zuberance Dashboard
20 Case Studies
Chili’s Peppers WOM, Sales via Advocates 21
Motel 6 Leaves Light On for Advocates 22
HomeAway Finds Answers  23
Intuit Payroll Energizes Advocates 24
Blackberry Energizes Advocates 25
TiVo Records Positive WOM, Sales 26
27 Getting Started

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Introduction to Zuberance