The document outlines strategies for effective marketing and sales, emphasizing the importance of understanding emotional needs and positioning products. It provides a series of questions and methods for identifying target prospects and developing a compelling marketing approach. The content encourages marketers to creatively differentiate their products to achieve top position in their market.

1. Power Marketing
Summit
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2. 1.
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3. The right words
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4. 2.
Sex
Leisure
Love
Security
Health
Peace of mind
Comfort
Excitement
Prestige
Growth
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5. Secrets of Creative
Brilliance
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6. 3.
“I can generally write better than anyone
who writes faster…
…and faster than anyone who writes
better.” (Gary Bencivenga)
“Genius is the art of taking pains.”
(Claude C. Hopkins)
Succes
Product Benefits
Prospect Mindset
Fearlessness
+ Time
Creativity
“100 percent of all success is 50 percent
preparation”:
1. What’s your real Product?
2. Who’s your best Prospect?
3. Who’s Your best Messenger?
4. What’s your best Focus?
5. What’s Your best Approach Strategy?
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7. 4.
99,99%
Of all purchases
are made to
address an
emotional need!
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8. 5. If you’re not nr. 1, you have 4 choices:
Accept inferior
sales
Attempt to
reposition yourself
as nr. 1.
Attempt to
reposition your top
competitor as
inferior.
Create your own
ladder.
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9. How to turn an Ordinary
Product into a Superstart
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10. 6. Project Page
Identify every benefit
your product
delivers
SALE
Identify every positive
emotion those
benefits address
Identify every
negative issue your
product resolves
NEW
HIT
Add premiums to
meet major needs not
met by your product
itself
HIT
Identify every
negative emotion
your product resolves
BEST
Search for a way to
position your product
at the top of its own
ladder
NEW
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11. Know your best
prospect
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12. 7. About Them
Geographics
Demographics
Psychographics
Niches inside niches
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13. What’s the best
Approach Strategy?
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14. 8. Approach Strategy
USP Ad
Advertorial
Personal
Letter
Mongrel
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15. How to create a
Killer Lead
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16. 9. Step Line
STEP
1
Your lead
STEP
4
Impulse
STEP
2
Thought
STEP
5
Reality check
STEP
3
Emotion
STEP
6
Action
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17. Create
Opportunities to Sell
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18. 10. Like this
STEP 1
Thank you Letters
STEP 2
Billing Inserts
STEP 3
Ezines
STEP 4
Topical Flash Alerts
STEP 5
Special Event Mail
STEP 6
Holiday Mailings
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19. Never give a prospect a problem she doesn’t
already know she has
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20. Let’s get in Touch!
www.audaciousleap.com
office@audaciousleap.com
@audaciousleap
fb.com/audaciousleap
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