Download to read offline
Uploaded byNordic Growth Hackers
Demystifying growth hacking
The document discusses the principles of growth hacking, emphasizing the importance of understanding user behavior and core product value. It explains that growth hacking is a process rather than an art, requiring cultural ownership and the willingness to accept failure as a part of learning. The author highlights the necessity of simplicity in communication and analysis to effectively engage users.
More Related Content
Similar to Demystifying growth hacking
Demystifying growth hacking
- 1. Demystifying Growth Hacking Christos Iosifidis
- 2. About me Icome from games
- 3. About me Icome from games • Consumer mobile apps • Product guy
- 4. Agenda • Understandingvs Knowing • Abbreviating vs Generating complexity • Communicating vs (Re)Acting
- 5. "We don't know what we don't know"
- 6.
- 7. The main goal of a growth hacker is to understand core product value and user behaviour
- 8.
- 9. Understanding means •Where are your users coming from, how and why • Are they served core product value within the first 60 seconds? • How do they engage and how often
- 10. There is no secret sauce Understand the context and deliver core product value as quickly and as often as you can by trying, measuring and evaluating different strategies
- 11.
- 12. if (company_goals != user_goals { complexity++; }
- 13. You cant induce some unnatural user behaviour against their will
- 14. Reduce complexity •Inyour product •In your analysis •In your communication
- 15. Communicating how core product value is exposed and measured is as important as facilitating it
- 16. Growth should not be an issue of an expert that “knows", but a common goal that can be achieved through process.
- 17. Growth hacking is not some kind of "mystical art" practiced by marketing geniuses to increase metric-‐x, but a process that helps entire organisations prioritise resources to the things that matter
- 18. Culture aka "how do you make it all happen"
- 19. Culture •Ownership Don'texpect people to try to improve things if they are not allowed to change anything •Freedom Failure is what happens 9/10 times, how do you deal with it? Celebrate curiosity and learning ability •Tons of hard work Nothing is good enough Remember, there is no secret formulas •Tons of hard work It takes a person of very high integrity to acknowledge that something isn't working Learn how to avoid bias
- 20.