SmartForce.PRO Presentation
•
0 likes•341 views
This document provides tips for making a sales force awesome by having them fully knowledgeable about products and company goals. It recommends explaining products in detail, setting clear sales goals for the company, and providing a way for salespeople to share what they've learned so they can all achieve the best results. Using mobile apps, sales can be taught, tested on, and share knowledge to increase revenue and reach their goals.
Report
Share
Report
Share
Download to read offline
Recommended
Conquer the World's Posters
We put together 9 tips to help you create posters that shine so bright, it makes the others fade into the background. Posters are one of the most powerful ways to announce your business news - events, sales, latest arrivals and more - to a large number of people within a local area.
How You Can Spread Your Business Brand With Promotional Merchandises?
Promotional Keyrings UK allows you to attach your brand logo to these Keyrings. This promotional merchandise is very inexpensive and you can spread your business name through these Keyrings very easily.
https://bmtpromotions.co.uk/promotional-keyrings/
A business plan
A one-page business plan outlines the essential elements for starting a business, including establishing a vision, mission, goals, and strategies. The plan provides focus and organization for entrepreneurs. It starts with communicating the end vision for the business. The mission then describes what the business will do to achieve this vision. Goals are specific targets to fulfill by certain deadlines. Strategies explain how the business will achieve its goals through marketing, sales, or other approaches. An action plan outlines the short-term tasks needed to maintain momentum and manifest the overall vision.
Lesson two
This document outlines the lessons and activities for a class on persuasive advertising techniques. The lesson objectives are to understand why persuasive techniques are used in advertising, construct persuasive writing to promote a product, and create a jingle. Activities include listing persuasive words, writing ads targeting different audiences, reading ads to partners, and creating slogans. The lesson aims to show how communication and catchy jingles can effectively persuade audiences.
Why Salespeople Don't Sell Solutions
The document discusses a company shifting its sales focus from selling widgets to selling solutions in order to increase sales. However, the business, marketing messages, compensation plans and sales management have only been slightly altered to include the word "solutions" without fully implementing a solutions-focused sales strategy. As a result, the sales team is still primarily focused on widget sales targets rather than providing complete solutions for customers.
Week 1 branding class
1. The document discusses the purpose and power of branding, which is for a company to occupy a unique space in the mind and leverage past experiences to influence future purchasing habits.
2. Branding can change language and manipulate impressions or perceptions. Where a product is made creates an initial impression that sets the mood.
3. The document provides examples of using the "product, customer, benefit, function" framework to describe brands like iPod, iPhone 6s, Volvo, and Volkswagen. This framework and pitching a brand are discussed as ways to understand and communicate what a brand represents.
Creativity in IBP
The role of Creativity in advertising. Integrated Brand Promotions use creativity to craft an ad which has maximum probability for being succes. the examples of Heineken beer demonstrates the creativity of ad design team.
An example Creative brief is also included in this presentation
Alliance marketing questionnaire
This document contains a marketing questionnaire to gather information from a business to help develop a new marketing plan. It asks general questions about the business goals, target audience, current marketing strategies and their effectiveness. It also asks about social media presence, experience with search engine marketing and optimization, internet strategy management, preferred launch date and annual marketing budget. The questionnaire aims to understand both the business and customer needs to create a tailored marketing plan that saves time and money.
Recommended
Conquer the World's Posters
We put together 9 tips to help you create posters that shine so bright, it makes the others fade into the background. Posters are one of the most powerful ways to announce your business news - events, sales, latest arrivals and more - to a large number of people within a local area.
How You Can Spread Your Business Brand With Promotional Merchandises?
Promotional Keyrings UK allows you to attach your brand logo to these Keyrings. This promotional merchandise is very inexpensive and you can spread your business name through these Keyrings very easily.
https://bmtpromotions.co.uk/promotional-keyrings/
A business plan
A one-page business plan outlines the essential elements for starting a business, including establishing a vision, mission, goals, and strategies. The plan provides focus and organization for entrepreneurs. It starts with communicating the end vision for the business. The mission then describes what the business will do to achieve this vision. Goals are specific targets to fulfill by certain deadlines. Strategies explain how the business will achieve its goals through marketing, sales, or other approaches. An action plan outlines the short-term tasks needed to maintain momentum and manifest the overall vision.
Lesson two
This document outlines the lessons and activities for a class on persuasive advertising techniques. The lesson objectives are to understand why persuasive techniques are used in advertising, construct persuasive writing to promote a product, and create a jingle. Activities include listing persuasive words, writing ads targeting different audiences, reading ads to partners, and creating slogans. The lesson aims to show how communication and catchy jingles can effectively persuade audiences.
Why Salespeople Don't Sell Solutions
The document discusses a company shifting its sales focus from selling widgets to selling solutions in order to increase sales. However, the business, marketing messages, compensation plans and sales management have only been slightly altered to include the word "solutions" without fully implementing a solutions-focused sales strategy. As a result, the sales team is still primarily focused on widget sales targets rather than providing complete solutions for customers.
Week 1 branding class
1. The document discusses the purpose and power of branding, which is for a company to occupy a unique space in the mind and leverage past experiences to influence future purchasing habits.
2. Branding can change language and manipulate impressions or perceptions. Where a product is made creates an initial impression that sets the mood.
3. The document provides examples of using the "product, customer, benefit, function" framework to describe brands like iPod, iPhone 6s, Volvo, and Volkswagen. This framework and pitching a brand are discussed as ways to understand and communicate what a brand represents.
Creativity in IBP
The role of Creativity in advertising. Integrated Brand Promotions use creativity to craft an ad which has maximum probability for being succes. the examples of Heineken beer demonstrates the creativity of ad design team.
An example Creative brief is also included in this presentation
Alliance marketing questionnaire
This document contains a marketing questionnaire to gather information from a business to help develop a new marketing plan. It asks general questions about the business goals, target audience, current marketing strategies and their effectiveness. It also asks about social media presence, experience with search engine marketing and optimization, internet strategy management, preferred launch date and annual marketing budget. The questionnaire aims to understand both the business and customer needs to create a tailored marketing plan that saves time and money.
Fundamentals of Branding
A brand is more than just the colour of your logo or the catchy strapline under your name. With the rise of social media, the way that brands are owned and interacted with have changed forever.
Seminar systemizing content production for Social Media
This document discusses systematizing content production. It recommends starting with marketing objectives and turning them into content objectives. Content should be relevant, in the best format, timely, and lead to action. Messages should be categorized into themes based on the audience's awareness levels. A monthly workflow is suggested that involves publishing content on different channels, measuring results, and reprioritizing. The overall goal is to help clients start conversations that lead to sales.
FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign in Cape Town showcases the top growth hacks for 2017 to make sure your brand grows consistently with marketing tips that will ensure easier conversions, charge higher fees/rates, have more freedom and be a thought leader in your industry.
Follow us on @FusionDesignSA
12 IDEAS for Marketing Disaster by @rtumasonyte
The document provides a list of 12 common mistakes in marketing that can lead to disaster. These include not having a clear marketing plan and budget, failing to market every day, focusing only on new clients rather than retaining existing ones, discarding past ideas that did not work, running multiple campaigns at once without being able to measure their individual effectiveness, and more. The author advocates for having a detailed long-term marketing plan, dedicating daily time and resources to marketing, prioritizing customer retention, revisiting past ideas, testing content on different platforms, and using marketing to help customers rather than just sell to them.
Twitter: Time Drain or Great Business Tool?
Twitter has evolved from the "What are you doing?" and into what can be a very functional and useful tool for your business.
New Product Communication Tools And Techniques PowerPoint Presentation Slides
This document contains slides related to new product communication tools and techniques. It includes slides on the BCG matrix, Ansoff matrix, empathy map, Kano map, and other frameworks to help analyze markets, customers, and develop new product strategies. The slides are fully editable and intended to help capture an audience's attention when presenting on new product development topics.
How to improve presentation skill with NOWAY
The document provides tips for effective presentations. It recommends preparing the material, understanding the audience, and being prepared yourself. It also suggests using a S-P-Q-R structure to engage the audience by describing the situation, identifying a relevant problem, prompting questions, and providing a response. Additional tips include using examples, stories, and limited humor to make the presentation more engaging while maintaining eye contact, gestures, movement, and a smile. The conclusion should reinforce the key messages to leave the audience with a strong final impression.
Product Launch: From 0 to Hero
6 basic steps for an effective product launch
How to create awareness and increase new product sales
Unforgettable brands
A brand is considered successful when it is desirable, distinctive, and credible in people’s minds. As the famous brand guru, Marty Neumeier, once said: “A brand is a person's gut feeling about a product, service or organization.”
In this session, I shared some great piece of advice that anyone can apply to create a competitive identity. I explored what great brands do to leave their mark on their industry, and finally analysed the essence of branding: develop a bond with your consumers.
Power Marketing Summit
Selling a new product or service, doesn't have to be a headache.
Search for a way to position your product at the top of its own ladder. Here are some useful ideas.
Scalability by Dana R Zezzo
1) The document provides tips for decorated apparel sellers to scale their business for higher profits.
2) It recommends bundling products, upselling additional items, and using existing customer artwork to generate repeat business as ways to increase profitability.
3) The key to success is selling solutions rather than just products by asking customers questions to understand their needs and event details.
Presentatie Multimedia
Slideshow gemaakt voor mijn eerste website presentatie voor mijn opleiding Multimedia vormgever.
Sgp ppt ppt version
The document discusses injury prevention in sports. It provides information on common sports injuries, injury risks for different sports, muscle and joint anatomy, and strategies for preventing injuries through proper warmups, stretching, and functional movement screening tests. The Functional Movement Screen involves a series of exercises that are scored to assess an athlete's risk of injury. Maintaining strong muscles, flexibility, and functional movement patterns can help reduce sports injury risks.
Senior Grad Key Note
The document discusses various topics related to wilderness cuisine and outdoor activities such as hunting, fishing, trapping, and survival techniques. It covers different types of game and fish that can be hunted or caught, including ruffed grouse, quail, rabbit, trout, and bass. Methods such as upland and tree stand hunting, fly fishing, and the use of blinds and boats are also mentioned. The document emphasizes the importance of learning and sharing outdoor skills from family and others, as well as environmental issues like pollution and protecting habitats and populations.
AQRON Private Limited
This document outlines an agenda for analyzing the financial indicators of Aqron Private Limited. It discusses cash budgeting with and without reinvestment. It also covers optimal capital structure determination, including calculating unlevered beta and weighted average cost of capital. Risk analysis techniques like sensitivity analysis, scenario analysis, and Monte Carlo simulation are introduced for comparing outcomes under different assumptions. The goal is to forecast, manage risk, ensure prudence and profitability, and maximize shareholder wealth.
AQRON Private Limited
Aqron Private Limited provides digital catalogs, 3D laser scanning, and computer-based training solutions. It has business development centers in Singapore and Pakistan. The company's main customers are in Singapore and include construction, engineering, and manufacturing companies. Aqron faces competition from other companies providing similar technical services and products. It uses cost-plus pricing and plans to expand its development center and advertise through online methods.
Assessment Conference
Compilation of notes from the Solution Tree Conference in Atlanta, GA - October 2009
Ahead of the Curve: The Power of Assessment to Transform Teaching and Learning
Senior Grad Key Note
The document discusses various topics related to wilderness cuisine and outdoor activities such as hunting, fishing, trapping, and survival techniques. It covers different types of game and fish that can be hunted or caught, including ruffed grouse, quail, rabbit, trout, and bass. Methods such as upland and tree stand hunting, fly fishing, and the use of blinds and boats are also mentioned. The document emphasizes the importance of learning and sharing outdoor skills from family and others, as well as the impacts of pollution, habitats, and predators on wildlife populations.
Analysis of select Internal Controls
This document analyzes internal controls at Trivor Software Pvt. Ltd. It begins with an overview of the company and its sectors. It then discusses the specific internal control needs due to the company's specialized markets and proprietary information. The rest of the document outlines the internal controls for administration, finance, and human resources departments. For each department, it describes the control areas and procedures, along with the related records and forms used.
More Related Content
What's hot
Fundamentals of Branding
A brand is more than just the colour of your logo or the catchy strapline under your name. With the rise of social media, the way that brands are owned and interacted with have changed forever.
Seminar systemizing content production for Social Media
This document discusses systematizing content production. It recommends starting with marketing objectives and turning them into content objectives. Content should be relevant, in the best format, timely, and lead to action. Messages should be categorized into themes based on the audience's awareness levels. A monthly workflow is suggested that involves publishing content on different channels, measuring results, and reprioritizing. The overall goal is to help clients start conversations that lead to sales.
FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign in Cape Town showcases the top growth hacks for 2017 to make sure your brand grows consistently with marketing tips that will ensure easier conversions, charge higher fees/rates, have more freedom and be a thought leader in your industry.
Follow us on @FusionDesignSA
12 IDEAS for Marketing Disaster by @rtumasonyte
The document provides a list of 12 common mistakes in marketing that can lead to disaster. These include not having a clear marketing plan and budget, failing to market every day, focusing only on new clients rather than retaining existing ones, discarding past ideas that did not work, running multiple campaigns at once without being able to measure their individual effectiveness, and more. The author advocates for having a detailed long-term marketing plan, dedicating daily time and resources to marketing, prioritizing customer retention, revisiting past ideas, testing content on different platforms, and using marketing to help customers rather than just sell to them.
Twitter: Time Drain or Great Business Tool?
Twitter has evolved from the "What are you doing?" and into what can be a very functional and useful tool for your business.
New Product Communication Tools And Techniques PowerPoint Presentation Slides
This document contains slides related to new product communication tools and techniques. It includes slides on the BCG matrix, Ansoff matrix, empathy map, Kano map, and other frameworks to help analyze markets, customers, and develop new product strategies. The slides are fully editable and intended to help capture an audience's attention when presenting on new product development topics.
How to improve presentation skill with NOWAY
The document provides tips for effective presentations. It recommends preparing the material, understanding the audience, and being prepared yourself. It also suggests using a S-P-Q-R structure to engage the audience by describing the situation, identifying a relevant problem, prompting questions, and providing a response. Additional tips include using examples, stories, and limited humor to make the presentation more engaging while maintaining eye contact, gestures, movement, and a smile. The conclusion should reinforce the key messages to leave the audience with a strong final impression.
Product Launch: From 0 to Hero
6 basic steps for an effective product launch
How to create awareness and increase new product sales
Unforgettable brands
A brand is considered successful when it is desirable, distinctive, and credible in people’s minds. As the famous brand guru, Marty Neumeier, once said: “A brand is a person's gut feeling about a product, service or organization.”
In this session, I shared some great piece of advice that anyone can apply to create a competitive identity. I explored what great brands do to leave their mark on their industry, and finally analysed the essence of branding: develop a bond with your consumers.
Power Marketing Summit
Selling a new product or service, doesn't have to be a headache.
Search for a way to position your product at the top of its own ladder. Here are some useful ideas.
Scalability by Dana R Zezzo
1) The document provides tips for decorated apparel sellers to scale their business for higher profits.
2) It recommends bundling products, upselling additional items, and using existing customer artwork to generate repeat business as ways to increase profitability.
3) The key to success is selling solutions rather than just products by asking customers questions to understand their needs and event details.
What's hot (11)
Seminar systemizing content production for Social Media
Seminar systemizing content production for Social Media
FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign Showcase the Top Growth Hacks for 2017
New Product Communication Tools And Techniques PowerPoint Presentation Slides
New Product Communication Tools And Techniques PowerPoint Presentation Slides
Viewers also liked
Presentatie Multimedia
Slideshow gemaakt voor mijn eerste website presentatie voor mijn opleiding Multimedia vormgever.
Sgp ppt ppt version
The document discusses injury prevention in sports. It provides information on common sports injuries, injury risks for different sports, muscle and joint anatomy, and strategies for preventing injuries through proper warmups, stretching, and functional movement screening tests. The Functional Movement Screen involves a series of exercises that are scored to assess an athlete's risk of injury. Maintaining strong muscles, flexibility, and functional movement patterns can help reduce sports injury risks.
Senior Grad Key Note
The document discusses various topics related to wilderness cuisine and outdoor activities such as hunting, fishing, trapping, and survival techniques. It covers different types of game and fish that can be hunted or caught, including ruffed grouse, quail, rabbit, trout, and bass. Methods such as upland and tree stand hunting, fly fishing, and the use of blinds and boats are also mentioned. The document emphasizes the importance of learning and sharing outdoor skills from family and others, as well as environmental issues like pollution and protecting habitats and populations.
AQRON Private Limited
This document outlines an agenda for analyzing the financial indicators of Aqron Private Limited. It discusses cash budgeting with and without reinvestment. It also covers optimal capital structure determination, including calculating unlevered beta and weighted average cost of capital. Risk analysis techniques like sensitivity analysis, scenario analysis, and Monte Carlo simulation are introduced for comparing outcomes under different assumptions. The goal is to forecast, manage risk, ensure prudence and profitability, and maximize shareholder wealth.
AQRON Private Limited
Aqron Private Limited provides digital catalogs, 3D laser scanning, and computer-based training solutions. It has business development centers in Singapore and Pakistan. The company's main customers are in Singapore and include construction, engineering, and manufacturing companies. Aqron faces competition from other companies providing similar technical services and products. It uses cost-plus pricing and plans to expand its development center and advertise through online methods.
Assessment Conference
Compilation of notes from the Solution Tree Conference in Atlanta, GA - October 2009
Ahead of the Curve: The Power of Assessment to Transform Teaching and Learning
Senior Grad Key Note
The document discusses various topics related to wilderness cuisine and outdoor activities such as hunting, fishing, trapping, and survival techniques. It covers different types of game and fish that can be hunted or caught, including ruffed grouse, quail, rabbit, trout, and bass. Methods such as upland and tree stand hunting, fly fishing, and the use of blinds and boats are also mentioned. The document emphasizes the importance of learning and sharing outdoor skills from family and others, as well as the impacts of pollution, habitats, and predators on wildlife populations.
Analysis of select Internal Controls
This document analyzes internal controls at Trivor Software Pvt. Ltd. It begins with an overview of the company and its sectors. It then discusses the specific internal control needs due to the company's specialized markets and proprietary information. The rest of the document outlines the internal controls for administration, finance, and human resources departments. For each department, it describes the control areas and procedures, along with the related records and forms used.
Ansible
Ansible is an automation tool that allows for configuration management and application deployment without needing to install agents, databases, or daemons on managed nodes. It works by connecting to nodes over SSH and executing commands to configure systems, deploy applications, and orchestrate more advanced IT tasks like zero-downtime rolling updates. Ansible is free, agentless, and provides an easy way to automate infrastructure and applications through YAML files defining tasks.
School Safety CoP
This document provides an agenda and information for an Aspiring Principals Program community of practice session on school safety. The session objectives are to provide strategies for responding to safety breaches, resources for crisis planning, and an understanding of state mandates. The agenda includes a tabletop exercise where participants visualize and plan responses to a scenario involving a shooter at a school. Resources on various crisis management topics will also be shared and discussed.
In House Seo - SES NY 2010
This presentation covers In House SEO from the aspect of department building, recruiting, educating, and retaining.
Financial Analysis
Merck's income as a percentage of revenue has averaged 27.51% over the last 5 years, higher than its competitors' average of 23%. Merck's revenue per employee was lower in recent years due to an 81% increase in employees from a merger, but this metric should rise as Merck cuts almost 20,000 jobs by the end of 2012. Merck had a lower return on investment in 2009 because of a large acquisition, but it has shown steady high returns on assets, demonstrating effective management.
Londres2008
This document provides a list of landmarks and locations in London that can be visited, including St. Pancras International, Picadilly Circus, St. James' Park, Westminster Abbey, the Houses of Parliament, Big Ben, Tower Bridge, and Buckingham Palace. It concludes with the end of the trip and return home.
Digital Yalo - Our Portfolio
Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
Difficult Conversations Planning Template
This document provides a worksheet to help prepare for difficult conversations. It outlines steps to understand each person's perspective, including their contributions, impacts, intentions, feelings, and self-image related to the situation. The preparation involves considering one's own story and potential contributions to the current situation. It also involves contemplating the other person's potential feelings, intentions, and impacts. The worksheet guides the user to identify an authentic purpose for the conversation and plan how to initiate it, inquire respectfully, share one's own story, and potentially problem solve. The goal is to have an authentic discussion that understands both perspectives.
Viewers also liked (20)
Similar to SmartForce.PRO Presentation
Launch your brand -How to go from a noun to a verb
How do you go from a brand that no one knows about to a brand that becomes everyday conversation? Wouldn't it be amazing if people were to start using your brand as a verb? But how exactly does that work? Read here to find out !
Your journey Women In Action
The document provides guidance to help women entrepreneurs sell their products. It outlines 4 steps: 1) Create a marketing plan with a purpose, competitive advantages, target markets, and marketing tactics. 2) Develop low-cost marketing materials using online tools and copying others. 3) Implement the marketing plan and be prepared to adapt quickly from lessons learned. 4) Another presentation will cover organizing a fair for the women to sell their products. The overall aim is to help the entrepreneurs boost sales of their small businesses.
Social Matters: Measuring Emotion in Advertising (Thailand, Indonesia)
What does successful emotional advertising look like for Thailand and Indonesia?
Brainjuicer's presentation at Social Matters 2014 conference in Singapore answers the question with concrete examples.
http://socialmatters.asia/
https://twitter.com/matterssocial
Baked-in virality: How to make your product sell itself
My presentation from BarCamb 3 on 24-25th April, held at Red Gate in Cambridge. A bit of waffle about creating a product or service so good, it'll sell itself!
Introduction to New Product Development
This document introduces new product development. It discusses how marketers' task is to solve consumer problems and that creativity alone is not enough, with only 10-15% of new products successful. It then asks two questions: 1) How to create a successful solution by optimizing six key success factors related to market, time, cost, competitors, company and socioeconomics; and 2) What type of strategy to use, whether disruptive or breakthrough. The document encourages listening to a video discussing problems and solutions.
Remarkable Retailer Workshop Slideshow
The document provides tips on how to market a retail business to become a "remarkable retailer". It emphasizes using "drip marketing" strategies like consistent advertising through TV, radio, newspaper, and social media to gradually build awareness and attract customers. Once customers visit the store, it is important to provide an excellent shopping experience to encourage return visits and word-of-mouth marketing. The document compares marketing a retail store to marketing an experience like Disneyland in order to build customer loyalty and long-term engagement.
Make more money online - 10 steps toward e-commerce success
This document provides 10 steps for e-commerce success:
1. Do thorough groundwork including business model, plan, and ensuring scalability. Find the right partners and prepare for growth or disappointment.
2. Watch margins closely by optimizing traffic, conversion, placement of high-margin products, and rewarding customers. Avoid excess costs from shipping or returns.
3. Develop a mobile strategy as customers now expect responsive solutions. Optimize for mobile search and determine if an app is needed.
4. Objectify products with detailed photos, video, and context to attract customers from search and comparison sites directly to product pages. Consider visual sharing options.
5. Experiment with marketing but maintain brand control and values. Lever
Emotionomics: how to collect emotional intelligence to improve your performance
Emotionomics, the future of marketing. Learn how to collect emotional intelligence to improve your performance.
Be sure to check out some of the other presentations we gave at our LBi Client Afternoon.
Emotionomics - Neuromarketing
1) The document discusses how emotional intelligence can help improve marketing performance by better understanding how consumers make decisions on a non-conscious level.
2) It notes that 85% of consumer decision making processes are non-conscious, and that visual marketing should balance what and where pathways in the brain.
3) The document promotes the services of Brain Impact for helping companies maximize marketing effectiveness through techniques like neural mapping, emotional testing of marketing materials, and brand positioning optimization.
Job 4 Popcorn Indiana
This document provides details for a marketing brief for Popcorn, Indiana, a company that makes healthier snack foods. It describes the company's mission to create delicious whole grain snacks and their target consumer as anyone who enjoys natural snacks. The brief asks participants to develop a nationwide marketing campaign that will make Popcorn, Indiana's products synonymous with delicious snacking and drive sales by getting many new customers to try the products and become repeat buyers through word-of-mouth recommendations. Judging criteria focus on the originality and relevance of ideas, the creative execution's ability to engage audiences, how well ideas solve the business problem, and incorporating the snacks into customers' lifestyles.
How to Sell Anything to Anyone - Ray Edwards Worksheet
This worksheet is provided to make it easy for you to take the notes and do the exercises from the first video in Ray Edwards' series, How to Sell More of Anything.
How to growth hack my startup idea tommaso di bartolo slideshare
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
1 marketing 101
This document provides guidance on developing an effective website that aligns with an organization's mission. It emphasizes determining why the website is needed, who the target audience is, and what content should be included based on the mission. Key recommendations include keeping the site simple, easy to navigate, consistent, and promoting it to help achieve the organization's goals as defined in its mission. The overall message is that the website should serve as an online extension of the mission.
SLEEPING LION BUSINESS TOOLKIT 2019
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
Selling online like a boss! - 10 steps to e-commerce success
This document provides 10 steps for e-commerce success:
1. Do thorough groundwork including business planning and ensuring scalability.
2. Watch product margins closely by optimizing placement, rewarding high-margin customers, and reducing costs like returns.
3. Develop a mobile mindset and optimize for mobile searches and experiences.
4. Objectify product listings with detailed photos, videos, and context to attract customers from search and sites.
5. Maintain brand control while experimenting with marketing channels and understanding customer brand values.
How to suck at marketing
Voici comment louper complètement votre stratégie marketing (document en anglais).
Bonne lecture !
How To Suck at Marketing
1) The document is satire providing purposely bad marketing advice.
2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
Brandhome @ EXMA 2016
Brandhomies Erik and Jef were invited to speak at EXMA 2016, at Bogota, Colombia. As thé largest marketing platform of South-America, the conference was home to over 5000 attendees to provide them with the most groundbreaking insights on marketing. This year, Brandhome was keynote speaker to discuss infobesity and Meaningful Marketing, next to marketing pioneers Uri Levine and Marc Randolph.
At Brandhome, we are eternal students, constantly looking for ways to expand our knowledge on marketing, this while sending some of our insights back into the marketing world. As experts in storytelling we always strive to create meaningfulness. This is a responsibility we take and endow in everything we do. After a week of creative and strategic expositions on marketing, networking, and also blowing off some branding steam, our Brandhomies came back fully inspired, a feeling they would also like to share with you.
WEDDING MBA 2016!
The document provides tips and advice from various wedding industry experts on topics like marketing, sales, social media, branding, and business management. Key recommendations include focusing on video content and live streaming on social media, prioritizing mobile-friendliness, actively listening to clients, and booking face-to-face meetings from wedding shows to increase sales. Experts also stress the importance of emotional connection and storytelling to persuade clients and create desire for products and services. Overall, the document offers strategic guidance on improving various aspects of wedding businesses.
WEDDING MBA 2016!
The document provides tips and advice from various wedding industry experts on topics like marketing, sales, social media, branding, and business management. Key recommendations include focusing on video content and live streaming on social media, prioritizing mobile-friendliness, actively listening to clients, and booking face-to-face meetings from wedding shows to increase sales. Experts also stress the importance of emotional connection and storytelling to persuade clients and create desire for products and services. Overall, the document offers strategic guidance on improving various aspects of wedding businesses.
Similar to SmartForce.PRO Presentation (20)
Launch your brand -How to go from a noun to a verb
Launch your brand -How to go from a noun to a verb
Social Matters: Measuring Emotion in Advertising (Thailand, Indonesia)
Social Matters: Measuring Emotion in Advertising (Thailand, Indonesia)
Baked-in virality: How to make your product sell itself
Baked-in virality: How to make your product sell itself
Make more money online - 10 steps toward e-commerce success
Make more money online - 10 steps toward e-commerce success
Emotionomics: how to collect emotional intelligence to improve your performance
Emotionomics: how to collect emotional intelligence to improve your performance
How to Sell Anything to Anyone - Ray Edwards Worksheet
How to Sell Anything to Anyone - Ray Edwards Worksheet
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
Selling online like a boss! - 10 steps to e-commerce success
Selling online like a boss! - 10 steps to e-commerce success
Recently uploaded
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Building RAG with self-deployed Milvus vector database and Snowpark Container...
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsUiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Recently uploaded (20)
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SmartForce.PRO Presentation
- 2. Do you have MANY Products?
- 3. Telling your SALES FORCE about it?
- 5. How much do they REMEMBER?
- 6. 20% If you are LUCKY
- 7. You can change that…
- 9. But for now, imagine they know everything
- 10. Do you have a GOAL for your company?
- 11. You know HOW to REACH it!
- 13. Is it?
- 14. Do they know your GOAL?
- 15. Of Course!
- 16. Are you SURE?
- 17. Maybe?
- 18. Probably NOT!
- 19. There is a solution
- 20. Explain your product Set your goals 1 2 3
- 21. But for now, imagine they know everything
- 22. There is always ONE in your team, who KNOWS IT BEST
- 23. Wouldn’t it be great if they ALL KNEW BEST?
- 24. There is an App for that!
- 25. TEACH your Team
- 26. They LEARN step by step
- 28. Set GOALS
- 29. And show HOW TO REACH them
- 30. Give them a way to SHARE their KNOWLEDGE
- 33. Explain your product Set your goals Share your knowledge 1 2 3
- 34. We can make that happen!
- 35. Your Highway To Sell
- 36. FIND US! NO EXCUSES! We are everywhere!