Power Hour 20 | Understanding the Power of Content
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“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best. After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In this session we will discuss: 1) The types of content available and how to come up with new ideas 2) Differences between content for your website and social media 3) How to repurpose your content for maximum impact 4) Optimising content for SEO to help drive new visitors to your website 5) Updating content on a semi-regular basis to keep it working for you for years to come Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only) Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
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For Lexi Mills, public relations powerhouse and Sr. VP Digital Strategy at Manyminds’s North America division, one of the best parts of PR and SEO back in the day was the cats. Specifically, viral content involving cats. While that kind of content builds links, it doesn’t do much in terms of longevity or building your brand.
Lexi shared this presentation at Seer's August 11th 2016 event, Connect Convert & Quantify. Full recap here: http://www.seerinteractive.com/blog/event-recap-connect-convert-quantify/
Content Marketing Strategies for Startups :: 2020
I gave this presentation in an eChai Webinar. In this presentation, you will learn:
- Two Succesful Startups Leveraging the Content Marketing Well
- What is Content Marketing
- Benefits of Content Marketing
- How to get started
-- Content Creation (includes How to find content ideas & 9 Proven Content Formats)
-- Content Promotion (includes promotion techniques)
Hope you find the deck useful. Feel free to reach out to me on twitter - @bonisatani for any queries.
Using Social Media to Build Your Brand
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
Facebook webinar English 04-02-17
This document discusses strategies for using social media, particularly Facebook, for business-to-business (B2B) and business-to-consumer (B2C) marketing. It recommends focusing on building an online presence, engaging audiences, and creating valuable educational content tailored to each audience. For B2B, it suggests targeting buyers precisely and promoting thought leadership. For both, it provides tips on using videos and Facebook ads effectively to generate leads and sales. Key performance metrics discussed include interactions, ad results, and tools for measuring return on investment.
The Content Seo Combo: The key to long term ROI
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
Similar to Power Hour 20 | Understanding the Power of Content (20)
How Small Businesses Can Effectively Generate More Leads
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Increase traffic to your website - part 2: Social Media
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WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE Digital
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Using PR to Build Your Brand & SEO Efforts | #SeerCCQ
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Hammersmith - Get listed on local directories .pdf
Are you looking to get more customers and be found online? Local directories are a great way to reach people outside of your network and grow your business organically.
Our presenter Theo Ruby will go through the process of finding the most relevant and worthwhile business directories to be listed on. Not only will it help your SEO with verified backlinks to your website but it will help your business to become more visible with people outside of your network. It’s one of the most cost effective forms of marketing and all of the directories we will discuss are free to use and help to grow your online presence.
He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.
Here is what you are going to learn during the session:
- The importance of being listed on local directories
- The top 5 directories that every small business should have on their list
- How to claim, verify and update your business listings
- How to highlight your USP and create a compelling bio for your business
- Time saving techniques to get listed on multiple leading directories in minutes
How to Migrate to GA4 - The Easy Way
In today’s digital landscape, data is essential. Whether you’re running a small online business, managing a startup, or simply looking to enhance your website’s performance GA4 can help you to manage your website data.
Google Analytics has long been the go-to solution for tracking website metrics, but with the introduction of GA4, it has evolved into a powerful platform that offers more advanced insights. In this blog post, I will show you how to get your Google Analytics 4 set up.
But why is Google Analytics 4 so important? Well, it provides a deeper understanding of your website visitors, enabling you to make decisions that can transform your business. From tracking user interactions across various devices to uncovering valuable insights about your marketing campaigns, GA4 equips you with the tools you need to optimise your website’s performance and drive growth.
Setting up Google Analytics 4 might seem like a daunting task, especially if you’re new to the world of analytics. In this blog post, I have created a step-by-step video guide that will walk you through the process. The easy-to-follow instructions will ensure that you have GA4 up and running in no time.
Grow your creative business in under an hour.pdf
**Grow your creative business in under an hour!**
Are you looking to get more sales and grow your creative brand? Do you have a great product but are not sure of how to build an audience online and direct more visitors to your online shop?
Our presenter Theo Ruby will walk you through everything you need to know to get the most from Google, Social Media and even local events. We’ll go through the setup and benefits of Google business and how you can be found locally including showcasing your best products. Then we’ll look at social media and the do’s and don’ts for growing an audience and building a loyal community around your creative business.
We may also have a special guest with years of experience in supporting creative businesses in West London!! (Full details to come soon….)
He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.
Here is what you are going to learn during the session:
- How Google Business can be used to get new customers
- Simple ways to add your products to Google Business
- Social media tips to promote your business and save time and energy
- How to build an audience on social media by creating helpful videos and content
- Getting new business from local events, expos and fairs to boost your sales
Register today to secure your place and get ahead with your marketing. PLUS we’ll have a Q&A session with two marketing experts to help you straight away!
SEO Improvements - The top 3 things you should do to rank higher on Google
Are you looking to get higher on Google? Do you have a working website but find it hard to get it to appear in search results and stand up against the competition?
Our presenter Theo Ruby will walk you through everything you need to know to get the most from your website. We’ll go through the basics of On-page optimisation and simple ways to make sure your website is ready to be on the first page. Then we’ll cover the importance of website speed and free tools that you can use easily to make sure your images are correctly sized and your site is running at full speed.
He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.
Here is what you are going to learn during the session:
- How to use use free plugins to make your website Google ready.
- The importance of a ‘focus keyword’ per page and how to create one.
- Quick ways to personalise your search result by having a clear title and description
- How to resize and compress your images for your website in under a minute.
- SIte speed, why it matters and a free tool to give your website a boost
Social Media Scheduling Tips and Practical Workshop
Social Media Scheduling Practical Workshop – Boost productivity and grow your brand online
Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy?
Our presenter will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels.
Here is what you are going to learn (and do) during the session:
The basics – get setup and link your top 3 accounts.
Start your posting calendar – be productive and save time.
How to source royalty-free images for your business.
How to design a simple branded image to make your posts stand out.
The importance of scheduling on specific days and times for engagement.
How to edit your posts after they have been scheduled for maximum flexibility.
How to maximise your reach on social media by engaging and reposting.
Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Fa...
Are you looking to boost your presence on Facebook and drive more traffic to your website? Do you want to find new groups, pages, and communities to connect with and make social media work harder for you?
Discover new local groups to reach new customers and potential partners. Learn the best ways to maximise your post reach, get likes, shares and comments to make you stand out on Facebook.
Here is what you are going to learn during the session:
How to write a post that resonates with your audience
How to identify useful Facebook groups and pages that support your business
The importance of building your network on social media and connecting with the leaders in your niche
Free ways to grow your audience without the use of paid ads
The benefits of creating your own events to build your reach
Canva – Simple designs to make your business stand out from the crowd
Canva – Simple designs to make your business stand out from the crowd
Are you looking to create branded designs for your website and social media posts? Do you want to grow your business without paying for a designer or expensive software?
Our presenter will walk you through everything you need to create your first design, ensure that it matches your brand perfectly and can help you to stand out against the competition.
Canva is a versatile tool that’s easy to learn and can grow with you to create posts, website graphics, leaflets, banners, business cards and everything you need to take your business designs to the next level.
Here is what you are going to learn during the session:
How to create a free account and get started in under 10 minutes.
The advantages of using a template vs creating your design from scratch.
How to create a perfectly sized social media post and resize them effortlessly for Facebook / Twitter / LinkedIn etc.
The benefit of repurposing one your designs and using it as a template for future posts.
How to brand an image with your colours, fonts, images and logo.
Taking it to the next level with filters, frames, animation and transparency.
Register today to secure your place and learn how to design engaging social media and website images for your business for free.
Social Media Scheduling - Save Time & Engage Your Audience
Do you want a simple, effective social media tool that builds momentum and gives you free time to engage with your audience?
Are you finding it hard to manage your social media channels or forgetting to post?
Theo Ruby Marketing will show you how to set up a free scheduling tool to manage your social media effortlessly. He will give you an insight into his own social media marketing and you’ll learn first-hand how to create a post, design a branded image and much more.
Here is what you are going to learn during the session:
How to get started with a free social media scheduling platform and link 3 of your accounts. More accounts can be linked to a paid account.
How to create a post designed to engage your audience with a branded image, statement, action and relevant hashtags.
How to organise your posts in a calendar and move them around as needed to suit your business.
How to edit your posts once they are scheduled and simply change the day, time or order of posts.
Which channels are best for your business and identify new opportunities to grow your audience.
Understand the importance of engaging with customers and how you can expand your reach.
Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders
Understand your financial performance and manage your time efficiently to achieve your financial goals.
We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus. You can’t see the wood for the trees! Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know whether you’re doing well or badly and pay the right amount of tax.
By following some simple steps, you will be better placed to make your finances work for you and not the other way round. Say goodbye to working all the hours you can only to be told 3, 6 or even 12 months later by your accountant that you didn’t make enough money or that you have a tax bill you weren’t expecting!
This session will help you to understand:
1. Context | Why is finance important and what you need to focus on
2. Purpose | Link your finances to your goals
3. Success | Define what success means for you
4. Plan | Map out the performance you want
5. Focus | Ensure that you do the things that contribute to your success
6. Measure | Keep track of the right things
7. Review | Monitor results and take appropriate action to achieve your goals
Power hour 9 | Trello - Stay focused and organise your day
Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life.
Power Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks.
It’s minimalistic and simple structure makes it great for beginners but it’s flexible enough to support a medium sized business with thousands of balls in the air. Take control of your own projects, save time and capture information in an organised way to ahead of the competition!
What can Trello do for your business?
• Task management – Easily track and prioritise every task that comes your way
• Capture - Store important information and find it easily when you need it.
• Collaborate – Share tasks and to-do lists with clients, co-worker’s and partners.
• Google Integration – Seamlesly integration with Chrome to create cards on the go
• Media – Attach Video, Photo and links directly into your Board for fast access.
• Reminders – Set due dates and flag milestones in your calendar.
• Automation –Set up guided 1 click macros to save time
• Power-Up – Advanced users can use power-ups to work with over 250 apps
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com.
All previous highlights can be found here www.theoruby.com/marketing-guides
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SEO Improvements - The top 3 things you should do to rank higher on Google
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Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders
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Power hour 9 | Trello - Stay focused and organise your day
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The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
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Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsDigital Marketing with a Focus on Sustainability
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The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Power Hour 20 | Understanding the Power of Content
- 1. www.theoruby.com/events Understanding the Power of ContentUnderstanding the Power of ContentUnderstanding the Power of Content www.facebook.com/theomarketing
- 2. Understanding the Power of Content 1) Content Strategy Basics 2) Which Type of Content Should I Use? 3) Maximising Your Content (Repurposing & Updating) 4) Content is King - Quick SEO guide 5) Q&A
- 3. 1) Content Strategy Basics Brand awareness Generate leads Convert users Attract past customers Improve SEO Other aims - create partnerships etc. Will this content achieve your goals? What is the value for the audience? Define your goals Ask Yourself?
- 4. Credit Hubspot Remember - Every part of the marketing funnel may need different content to drive them towards becoming a customer. 1) Content Strategy Basics
- 5. Building your own marketing funnel Awareness - Get brand awareness with educational material (Top Tips / How To Video / Cheatsheet / Guide) Evaluation - Stimulate potential customer interest (Case studies / Demo Videos / In-Depth product review Purchase - Turn lead into customer (Free trial / Coupon / Consultation / Demo) Missing Step!! Retention - Encourage brand loyalty and repeat customers Support material for products / Email campaigns / Closed groups 1) Content Strategy Basics
- 6. 1) Content Strategy Basics Start by doing what you enjoy most! Which channels should you use? Which content formats should you use? What time & financial resources do you have available? What problem are you solving?.. Where is the value? How will you manage it long-term and monitor (hubspot)? Considerations
- 7. 2) Which Type of Content Should I Use? Blogs Social media posts Videos Podcasts Training Guides How to Review / VS Case Studies Templates Interviews Be creative! Types of content
- 8. 2) Which Type of Content Should I Use? Blog About - Find headlines Hubspot - Content ideas Neil Patel - content ideas - Backlinks Buzzsumo Competitor research Focus groups / Marketing research Content Inspiration
- 9. 2) Which Type of Content Should I Use?
- 10. Repurposing 1) Create an article or blog post on your website 2) Share on your social media channels - FB / Ti / LI / IG 3) Add to your Google Business updates (if you haven't already got GB - why not!? 4) Share with publishers to get backlinks 5) Take highlights / snippets and reshare in the future 6) See event case study 3) Maximising Your Content
- 11. 3) Maximising Your Content Stay succinct - keep it short and snappy Read through 3x and cut out around 50% (for most people) Use a voice recorder and playback to check for errors Ask an impartial person to review with critical feedback Editorial Calendar VS Social Calendar Make room for topical information Updating every few months will massively improve SEO
- 12. 4) Content is King - Quick SEO guide
- 13. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
- 14. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
- 15. Additional Resources Power Hour 5 - Canva: A Non-Designers Dream Power Hour 6 - Free Social Media Management with Hootsuite Power Hour 7 / 11 - Easy SEO: How to Rank Higher on Google Power Hour 14 - How to Drive Customers to Your Website Everything can be found below: www.theoruby.com/marketing-guides
- 16. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Our next Power Hour: Friday 18th September, 12 pm Building Your Own Marketing Funnel Subscribe to receive marketing guides www.theoruby.com/news