Do you want a simple, effective social media tool that builds momentum and gives you free time to engage with your audience? Are you finding it hard to manage your social media channels or forgetting to post? Theo Ruby Marketing will show you how to set up a free scheduling tool to manage your social media effortlessly. He will give you an insight into his own social media marketing and you’ll learn first-hand how to create a post, design a branded image and much more. Here is what you are going to learn during the session: How to get started with a free social media scheduling platform and link 3 of your accounts. More accounts can be linked to a paid account. How to create a post designed to engage your audience with a branded image, statement, action and relevant hashtags. How to organise your posts in a calendar and move them around as needed to suit your business. How to edit your posts once they are scheduled and simply change the day, time or order of posts. Which channels are best for your business and identify new opportunities to grow your audience. Understand the importance of engaging with customers and how you can expand your reach.

1. Social Media Scheduling - Save Time & Engage Your Audience
WWW.THEORUBY.COM
Simplifying the
process of building
your business online

2. Understand the purpose of posting on social media (Why)
Decide which social media channels suit your business (What)
Create a basic schedule / plan (When)
Decide which scheduling tool to use. (Where)
Create a basic post template with 5 key elements (How)
Understand the importance of engagement (Engage)
Key aims: Follow the 6 point plan

3. Save time and schedule in advance
Maintan a consistent and meaningful social feed
Manage multiple accounts from one place
Easily change the content, image and time
Grows with you from basic posting to advanced
social media management (SMM)
Benefits of Social Media Scheduling

4. Brand awareness
Lead generation
Customer engagement & retention
Sourcing partners and suppliers
Highlighting milestones and building a legacy
What is the value for the reader, is there a clear purpose?
Why: Defining the purpose of posting on social media

5. List 5 post ideas for your business
News / Events / Offers / Milestones / Guides
Name 2 outcomes you are hoping for
traffic, bookings, sales, partnerships, branding
Why: Defining the purpose of posting on social media

6. Facebook
Instagram
Google Business
LinkedIn for B2B
Focus on where your target audience spends their time and engages.
Post in a tone that suits your brand and the platform.
What: Which social media platforms (channels) should you use?

7. What: Which social media platforms (channels) should you use?
Where do your customers spend their time
Which platform suits your tone and style
Where do your customers buy / engage with others

8. Use a tool that is easy for you to manage
Try to plan for the next 2-4 weeks as a minimum
Plan around events, offers, seasons, milestones
Factor in school holidays and national days
Always think about your target audience
Days of the week have psychological importance
(Excel, Airtable, Word, Trello)
When: Time, Day, Frequency

10. When: Time, Day, Frequency
Which tool is best for you airtable / excel / trello / word / other
Is there anything stopping you using it?
What days do you think are suitable
Set a plan to test
Personally - I find Tuesdays, Thursdays and Sundays work well
Tuesday - quick update
Thursday - longer guide
Sunday - Fun personal post!

11. Publer.io - Simple and free with restrictions
Facebook Business - Free but restricted
Canva - Content Planner - Great but need pro version
Hootsuite - great but has become expensive
Sprout - For teams to manage multiple accounts
Where: Choose the platform that is right for you

13. Title / Headline
Detail / Description
Action / Link
Engage # @
Image
Canva training & workshop coming soon!
How: Create a winning template for your posts

14. Engagement: Like, Share, Comment & Reply
Ask questions, create polls and posts that require a response
Like, Share and comment on related posts
Share your posts in related groups with their permission
Tag and mention others who have impact
Make a list of the most active facebook groups for your niche
Don't spam groups always add value!
The power of engagement is underestimated

15. Seek inspiration from others on social media and follow
It's ok to post on all your channels at the same time
Look at the facebook ads library
Ask for feedback from friends when you are first starting out
Book a 30 minute slot each week to sit and create posts
Tips & Tricks

16. Why? Define the purpose
What? Decide which channels to use
When? Decide the time and days and plan ahead - convenience
Where? Choose a scheduling tool that works for you on your chosen scheduler
How? Create styles for future posts / written templates
Engage! Don't forget to share, like, comment and reply!
Recap

17. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Subscribe to receive Bitesize Marketing Guides
www.theoruby.com/news