Social Media Scheduling Practical Workshop – Boost productivity and grow your brand online Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy? Our presenter will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels. Here is what you are going to learn (and do) during the session: The basics – get setup and link your top 3 accounts. Start your posting calendar – be productive and save time. How to source royalty-free images for your business. How to design a simple branded image to make your posts stand out. The importance of scheduling on specific days and times for engagement. How to edit your posts after they have been scheduled for maximum flexibility. How to maximise your reach on social media by engaging and reposting.

1. Social Media Scheduling
WWW.THEORUBY.COM
Simplifying the
process of building
your business online

2. The Basics - Getting Set Up
Starting a posting calendar
How to source royalty free images
How to design branded images
The importance of timing
Editing after posting
Maximising your reach
Key aims: Social Media Scheduling

3. The Basics

4. What is Publer?
Google My Business
Pintrest
LinkedIn
Instagram
Facebook
and more...
Publer is a free social media scheduling
app that allows you to schedule on 3
different platforms.
A platform is your type of social media,
these can include:

5. How to make a Publer Account
You can either sign in with your existing
Facebook, Twitter, LinkedIn, Google or
Apple account or you can Sign Up with
an email address.
https://app.publer.io/users/sign_in

6. How to Attach Your Platforms
When in Publer on the left
hand side you can select
social accounts and choose
up to 3 accounts to
schedule on for free.
You can add more accounts
but this comes at an
additional cost.

7. Go to the Publer website.
Sign up or log in using one of your accounts.
Choose the three platforms you would like to add to
your profile.
Create Your Publer Account

8. Starting a posting calendar

9. Creating a content calendar allows you
to stay consistent and remain on top of
your socials.
I use Airtable to track the days, content
and Status of each post.
Airtable - What is a Content Calendar?

10. Begin your content calendar.
Either open an excel worksheet or Airtable account,
and create the first few posts.
Or, get a physical calendar and begin to write
important content dates.
What: Creating a Content Calendar

11. How to Source Royalty Free Images and Use Your Own
Branding

12. Canva is great for selecting royalty free
images and uploading your own
branding.
Both of these tools can be found in the
left navigation bar when you create a
new image.
Specifically we will be looking at
'Elements' and 'Uploads'.
Canva's Tools

13. Using Canva's free tools you can
have access to a vast range of free
images for your posts.
All you need to do is create a
Canva account, create an image,
select elements and search what
you're looking for.
Some images are only accessible
using the Pro version but there
are plenty available on free!
Creating Royalty Free Images

14. To create branded images in Canva you can use two
main tools.
Firstly, the upload tool allows you to import your
own logos, images and branded icons into Canva so
that every image can show your company.
Secondly, you can use your branded hex codes to
make sure backgrounds and lines follow your
companies exact colours!
How to Create Branded Images

15. Go into Canva.
Create a new image.
Search for the images you need in the Elements
section of the left hand bar!
Insert your branding into the design.
Royalty Free Images

16. The Importance of Timing

17. Time, Day, Frequency
When you're looking at scheduling content
you need to consider the right days, times
and frequency of your posting to make sure
you're not overwhelming your audience.
Try posting at different times of day to see
how much engagement you get.

18. Timing
Write down:
What days you think your audience will be on that
social media platform.
When are your audience accessing that social
media?

19. Editing After Posting

20. If you notice a mistake after posting -
don't worry.
For Facebook, LinkedIn and Google My
Business you can edit the post in Publer.
Select the post and press edit to make
any changes!
This won't work for Instagram!
How to Edit After Posting in Publer

21. Editing a post
Once you have created your post go in and edit the text and image

22. Maximising your reach

23. Engage and Repost
Respond to any comments
Interact with other businesses posts
Share posts from other people
Comment on other posts
To boost your social media presence, and get
more engagements you need to be
interacting online.
Make sure you:

24. Engaging
Go onto your social media and engage with 3 other posts.
Work together to build your platforms!

25. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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