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Social Media Tips
How to Post Effectively and Engage a Wider Audience on Facebook
WWW.THEORUBY.COM
Simplifying the
process of building
your business online
Learn how to write a post
Get more engagement
How to grow on Facebook
Learn how to analyse posts
Key aims: Facebook Social Media Tips
Creating a Facebook Post
Before you start creating content, it's
important to understand your audience.
Research their interests, preferences,
and behaviours to create content that
resonates with them.
Learn by example and see what the
leaders in your industry are doing!
Audience
Write down the key thoughts you have about your target audience:
Who are they?
What age are they?
What are they looking for on social media?
What does 'interesting' sound like to them?
Why: Defining your target audience
Make sure your content is valuable,
relevant, and entertaining.
This could include educational articles,
funny memes, or behind-the-scenes
glimpses of your organization.
What do your target audience want to
see?
Content
Write down a few content ideas
Case studies
Testimonials
Tips and tricks
Guides
Personal Posts
What: Creating content that resonates
Posts with visual content tend to
get more engagement than text-
only posts.
Use high-quality images, videos,
and infographics to make your
posts more eye-catching. You can
create these easily in Canva using
only the free version.
Make sure your branding is
consistent across your visuals.
Visuals
Make sure that every post has a key
action
Get in touch
Read more
Question / Answer
Give them something to engage with
Action!
Time, Day, Frequency
Use a tool that is easy for you to manage
Try to plan for the next 2-4 weeks as a minimum
Plan around events, offers, seasons, milestones
Factor in school holidays and national days
Always think about your target audience
Days of the week have psychological importance
(Excel, Airtable, Word, Trello)
Getting Engagement on Facebook
Consistency is key to building a loyal
following.
Create a content calendar and post at
regular intervals to keep your audience
engaged.
I use AirTable as a great way to store
content ideas and a content calendar!
Consistency, Consistency and Consistency!
Hashtags can help increase the visibility
of your posts.
Use relevant hashtags that are popular
among your target audience.
If you're not sure which hashtags to use
you can use Answer The Public to search
your business and pull out some great
key phrases.
Hashtags
Like, Share, Comment & Reply
Ask questions, create polls and posts that require a response
Like, Share and comment on related posts
Share your posts in related groups with their permission
Tag and mention others who have impact
Make a list of the most active Facebook groups for your niche
Don't spam groups always add value!
The power of engagement is underestimated
Activity: Building Engagement
Make a list of the facebook groups that your customers use
Find out if you can post and how
Promotional posts vs informational posts
Growing Your Audience
Spotlight On
Podcasts
Testimonials
Sharing Joint Projects
Collaborating with other organizations or
influencers can help increase your visibility
and attract new followers.
You can do this through:
The more you engage with others the
wider your potential audience.
Collaborate
Activity: Growing Your Audience
Make a list of potential collaborations
What is the benefit for both of you?
How would you reach out
THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Subscribe to receive Bitesize Marketing Guides
www.theoruby.com/news

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Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Facebook .pdf

  • 1. Social Media Tips How to Post Effectively and Engage a Wider Audience on Facebook WWW.THEORUBY.COM Simplifying the process of building your business online
  • 2. Learn how to write a post Get more engagement How to grow on Facebook Learn how to analyse posts Key aims: Facebook Social Media Tips
  • 4. Before you start creating content, it's important to understand your audience. Research their interests, preferences, and behaviours to create content that resonates with them. Learn by example and see what the leaders in your industry are doing! Audience
  • 5. Write down the key thoughts you have about your target audience: Who are they? What age are they? What are they looking for on social media? What does 'interesting' sound like to them? Why: Defining your target audience
  • 6. Make sure your content is valuable, relevant, and entertaining. This could include educational articles, funny memes, or behind-the-scenes glimpses of your organization. What do your target audience want to see? Content
  • 7. Write down a few content ideas Case studies Testimonials Tips and tricks Guides Personal Posts What: Creating content that resonates
  • 8. Posts with visual content tend to get more engagement than text- only posts. Use high-quality images, videos, and infographics to make your posts more eye-catching. You can create these easily in Canva using only the free version. Make sure your branding is consistent across your visuals. Visuals
  • 9. Make sure that every post has a key action Get in touch Read more Question / Answer Give them something to engage with Action!
  • 10. Time, Day, Frequency Use a tool that is easy for you to manage Try to plan for the next 2-4 weeks as a minimum Plan around events, offers, seasons, milestones Factor in school holidays and national days Always think about your target audience Days of the week have psychological importance (Excel, Airtable, Word, Trello)
  • 12. Consistency is key to building a loyal following. Create a content calendar and post at regular intervals to keep your audience engaged. I use AirTable as a great way to store content ideas and a content calendar! Consistency, Consistency and Consistency!
  • 13. Hashtags can help increase the visibility of your posts. Use relevant hashtags that are popular among your target audience. If you're not sure which hashtags to use you can use Answer The Public to search your business and pull out some great key phrases. Hashtags
  • 14. Like, Share, Comment & Reply Ask questions, create polls and posts that require a response Like, Share and comment on related posts Share your posts in related groups with their permission Tag and mention others who have impact Make a list of the most active Facebook groups for your niche Don't spam groups always add value! The power of engagement is underestimated
  • 15. Activity: Building Engagement Make a list of the facebook groups that your customers use Find out if you can post and how Promotional posts vs informational posts
  • 17. Spotlight On Podcasts Testimonials Sharing Joint Projects Collaborating with other organizations or influencers can help increase your visibility and attract new followers. You can do this through: The more you engage with others the wider your potential audience. Collaborate
  • 18. Activity: Growing Your Audience Make a list of potential collaborations What is the benefit for both of you? How would you reach out
  • 19. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Subscribe to receive Bitesize Marketing Guides www.theoruby.com/news