Canva – Simple designs to make your business stand out from the crowd Are you looking to create branded designs for your website and social media posts? Do you want to grow your business without paying for a designer or expensive software? Our presenter will walk you through everything you need to create your first design, ensure that it matches your brand perfectly and can help you to stand out against the competition. Canva is a versatile tool that’s easy to learn and can grow with you to create posts, website graphics, leaflets, banners, business cards and everything you need to take your business designs to the next level. Here is what you are going to learn during the session: How to create a free account and get started in under 10 minutes. The advantages of using a template vs creating your design from scratch. How to create a perfectly sized social media post and resize them effortlessly for Facebook / Twitter / LinkedIn etc. The benefit of repurposing one your designs and using it as a template for future posts. How to brand an image with your colours, fonts, images and logo. Taking it to the next level with filters, frames, animation and transparency. Register today to secure your place and learn how to design engaging social media and website images for your business for free.

1. Canva - Simple Designs to Make Your Business
Stand Out From the Crowd
WWW.THEORUBY.COM
Simplifying the
process of building
your business online

2. What is Canva and Canva Pro?
What are the benefits of Canva?
How to create a Canva account?
Creating your first branded design
How to download and share your design
Key aims: Developing Your Canva Knowledge!

3. What is Canva and Canva Pro?

4. Social media graphics
Posters
Flyers
Presentations
and more
Canva is an online graphic design tool that
allows you to create beautiful designs for a
variety of purposes, including:
The great thing is that each of these will have
pre-made templates you can use to start the
design process.
What is Canva?

5. What is Canva Pro?
More templates
More graphics, lots of pro images!
Different tools
Brand Kit
Resize designs automatically
Content planner
If you want access to additional features and
functions, consider upgrading to Canva Pro.
This will give you access to:

6. Activity: What is Canva to you?
Write down what you would use Canva for
Is there a specific design you want to make, or are
you looking to create consistent and branded social
media posts?

7. What are the benefits of Canva?

8. Speed and Consistency
Speed:
In 5-10 minutes you can create branded
artwork for your social media channels,
website, print materials and more!
Consistency:
You can ensure your brand colours, themes
and designs are consistent across different
platforms.

9. Simplicity and Versatility
Simplicity:
A whole catalogue of templates means
that even if you're in a hurry you can find a
concept easily!
Versatility:
From social media to presentations Canva
has great options for creating marketing
materials.
Also, resizing pages to fit onto different
platforms and copying designs couldn't be
easier than in Canva!

10. How to create a Canva account?

11. Google account
Facebook account
Email account
1) Go to canva.com and select Sign up
2) From the signup page, choose between the
following options
a.
b.
c.
3) Alternatively you can manually sign up with
your email account.
Creating an account:

12. Activity: Creating Your Account
If you haven't already got one, go to canva.com and
create one.

13. How to use your branding in Canva?

14. Colours
Fonts
Images
Logos
Slogans
Your branding is the way in which your customers
notice your business. It includes:
Having consistency in your branding means clients
are more likely to recognise you and your business.
What is Branding?

15. How Does Canva Help With Branding?
You can store images, logos and
content in the 'uploads' section
You can exactly colour match you
brand colours in Canva using colour
codes
Canva allows you to choose and change
fonts to suit your brand too!
Storing Branding Information:
Colour Hex Codes:
Fonts:

16. Activity: Create a basic branded design
Upload your logo and create a basic design with:
Your Logo
Website address
1 sentence about your business
Image of your choice

17. How to save and share your design.

18. Canva automatically saves your designs as you work
and can be found on your dashboard.
You can also
download it in various
formats, including
PNG, JPG, PDF, and
more.
How can I download Canva?

19. How to Share Your Designs?
In the top right corner of your design you
can share!

20. Activity: Saving A Design
Once you are happy with your design, go ahead and
save it to your computer.

21. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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