This lecture presents tips, examples, techniques and tools for building the five essential communication documents for entrepreneurs including: The Elevator Pitch, Executive Summary, Company Presentation, Technical White Paper, and the Business Plan. Learn how to create these communication tools and how to use them effectively to grow your business from an idea to a funded business.
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266
Prepared for BarCamp EVN '10.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Success or failure is determined by how you manage the intranet. Behind every successful intranet is an intranet management strategy. In these slides, we share some best practices. Following these guidelines will ensure your intranet continues to deliver.
When it comes to software or technology in general, we’re used to change. We expect – and even demand – regular updates, fresh and exciting features, new releases. In order to remain relevant, it’s vital to stay ahead of the game: and our corporate intranet must do the same. Here are the top demands for your intranet: and the features that deliver on them.
Best Practices in Internal Communication Using Your Hospital IntranetAnne Sweeney
Is your intranet the "go-to" place for your staff, physicians, board members and stakeholders?
An intranet should serve as the centralized communication hub for your staff, physicians, board members and stakeholders. Whether it be for distributing vital information, providing a team workspace to collaborate or sharing news with upper level management, your intranet should be the "go to" place. And just like with any other website, internal or external-facing, how you market your intranet will play a big part in the success of this initiative.
This educational webinar will focus on internal communications. We will be co-presenting with Angela Novak, Client Services Director at H2M in Fargo, North Dakota. Angela knows firsthand how to unify the power of internal healthcare communications. With 15 years of professional healthcare experience, Angela offers seasoned leadership, thinking, planning, and execution approaches to healthcare marketing, strategy, and communication needs.
We are excited to be partnering with H2M to deliver this webinar on utilizing your intranet to foster better communication and engagement within your organization.
What you will learn:
• Key tips for publishing relevant content on your Intranet
• How to better distribute and present vital information to your staff
• Ways to engage your employees with your content
• How to encourage collaboration among staff
• Tools for providing leadership with valuable staff feedback
Target Audience: chief executive officer, chief operating officer, chief financial officer, chief information officer, marketing director, and other healthcare executives that handle internal communications
Presenters:
Angela Novak, Client Services Director
H2M Marketing
Anne La Francis, Director of Sales and Marketing
HospitalPortal.net
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266
Prepared for BarCamp EVN '10.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Success or failure is determined by how you manage the intranet. Behind every successful intranet is an intranet management strategy. In these slides, we share some best practices. Following these guidelines will ensure your intranet continues to deliver.
When it comes to software or technology in general, we’re used to change. We expect – and even demand – regular updates, fresh and exciting features, new releases. In order to remain relevant, it’s vital to stay ahead of the game: and our corporate intranet must do the same. Here are the top demands for your intranet: and the features that deliver on them.
Best Practices in Internal Communication Using Your Hospital IntranetAnne Sweeney
Is your intranet the "go-to" place for your staff, physicians, board members and stakeholders?
An intranet should serve as the centralized communication hub for your staff, physicians, board members and stakeholders. Whether it be for distributing vital information, providing a team workspace to collaborate or sharing news with upper level management, your intranet should be the "go to" place. And just like with any other website, internal or external-facing, how you market your intranet will play a big part in the success of this initiative.
This educational webinar will focus on internal communications. We will be co-presenting with Angela Novak, Client Services Director at H2M in Fargo, North Dakota. Angela knows firsthand how to unify the power of internal healthcare communications. With 15 years of professional healthcare experience, Angela offers seasoned leadership, thinking, planning, and execution approaches to healthcare marketing, strategy, and communication needs.
We are excited to be partnering with H2M to deliver this webinar on utilizing your intranet to foster better communication and engagement within your organization.
What you will learn:
• Key tips for publishing relevant content on your Intranet
• How to better distribute and present vital information to your staff
• Ways to engage your employees with your content
• How to encourage collaboration among staff
• Tools for providing leadership with valuable staff feedback
Target Audience: chief executive officer, chief operating officer, chief financial officer, chief information officer, marketing director, and other healthcare executives that handle internal communications
Presenters:
Angela Novak, Client Services Director
H2M Marketing
Anne La Francis, Director of Sales and Marketing
HospitalPortal.net
What 2014 holds for Internal CommunicationsTrefor Smith
This is the follow up to last years guide to Internal Communication trends. This years guide outlines 4 main areas that we think are going to be key in 2014, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2014 internal communications!
As more employees transition to a work-from-home environment, digital workplace technology offers a vital agile setting for businesses. We show you how to create a Digital Workplace within your company, uniting technology, people, and processes using intranet software.
Are paper and email systems slowing down your business? Are they also costing your company valuable dollars?
In these slides, we look in detail at how exactly automated approval forms processes would work on an intranet before we go on to look specifically at the efficiencies to be gained from doing so to save you time and money.
Avoid these 10 mistakes in your internal communications strategyVing
An effective internal communications strategy is crucial to your financial bottom line. Effective communicators and increased profits are directly related. Here are 10 mistakes you should avoid so you can stop sabotaging the way you communicate.
Essential it skills that will get you hired as an it professionalMirza Rihad Ali Sunny
We are all aware of the fact that IT knowledge is mandatory these days for getting even the mediocre of jobs. Most of the posts these days are getting computerised, automated. There are specific IT skills we ought to learn. These skills are essential in the job sectors of our lives. We all have that one friend who has a vast knowledge of computers and IT. And then we also have a few friends who don’t have any computer skills at all. If you know any such person, this article could change his/her life. This article intends to solve some of those problems as we dig deep into the realm of IT. We are going to discuss what the essential IT skills are, how we can gain them with ease.
What to decide before going in for an intranetSridutt YS
A paper on the decisions that you need to make while planning to implement an intranet. There maybe more factors to bear in mind, however, this paper covers the most basic questions that you need to answer.
Recruiting Without Boundaries – How Video Can Bridge the Distance Between You...BlueJeans Network
In a job seeker's market, many businesses find they need to look well outside of their local market to recruit the talent they need to succeed. This strategy puts HR teams under pressure to make meaningful connections with all potential hires and employees, near and far, while also keeping costs in check. High-quality videoconferencing is one solution—and this eBook outlines several ways the technology can make HR's job easier.
Strengthen Internal Communication @ your OrganisationBasudev Saha
Pickcel helps organization to strengthen their internal communication for effective employee engagement.
Successful internal communications is vital to business and every organisation needs a means for directly connecting with employees. With ever growing email clutter, organisations finding it increasingly difficult to capture employee attention and engage them.
Using Pickcel cloud technology Organisations can setup in house TV network to disseminate information effectively(Refer attached deck for details). The solution is cost effective and can be deployed without any complex IT installation.
Communication is omnipresent in every business. While a lot is said and done about Communication Skills improvement, the area of improving Communication Process or the Communication Systems within an organization remains vastly ignored. There are sustainable benefits that can be achieved by improving the business communication system. Some organizations have already realized impressive benefits such as 100%+ improvement in operational efficiency and 50%+ improvement in sales. We cover the latest happenings, how a company can achieve these benefits and the common mistakes that need to be avoided.
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
The main objective of an intranet solution is to simplify internal communication within a small
business. Unified communication encourages employees to collaborate, work at all levels of small
business. Intranet solution enables one to make more collective decisions while speaking with one
voice all across the small business.
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
What 2014 holds for Internal CommunicationsTrefor Smith
This is the follow up to last years guide to Internal Communication trends. This years guide outlines 4 main areas that we think are going to be key in 2014, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2014 internal communications!
As more employees transition to a work-from-home environment, digital workplace technology offers a vital agile setting for businesses. We show you how to create a Digital Workplace within your company, uniting technology, people, and processes using intranet software.
Are paper and email systems slowing down your business? Are they also costing your company valuable dollars?
In these slides, we look in detail at how exactly automated approval forms processes would work on an intranet before we go on to look specifically at the efficiencies to be gained from doing so to save you time and money.
Avoid these 10 mistakes in your internal communications strategyVing
An effective internal communications strategy is crucial to your financial bottom line. Effective communicators and increased profits are directly related. Here are 10 mistakes you should avoid so you can stop sabotaging the way you communicate.
Essential it skills that will get you hired as an it professionalMirza Rihad Ali Sunny
We are all aware of the fact that IT knowledge is mandatory these days for getting even the mediocre of jobs. Most of the posts these days are getting computerised, automated. There are specific IT skills we ought to learn. These skills are essential in the job sectors of our lives. We all have that one friend who has a vast knowledge of computers and IT. And then we also have a few friends who don’t have any computer skills at all. If you know any such person, this article could change his/her life. This article intends to solve some of those problems as we dig deep into the realm of IT. We are going to discuss what the essential IT skills are, how we can gain them with ease.
What to decide before going in for an intranetSridutt YS
A paper on the decisions that you need to make while planning to implement an intranet. There maybe more factors to bear in mind, however, this paper covers the most basic questions that you need to answer.
Recruiting Without Boundaries – How Video Can Bridge the Distance Between You...BlueJeans Network
In a job seeker's market, many businesses find they need to look well outside of their local market to recruit the talent they need to succeed. This strategy puts HR teams under pressure to make meaningful connections with all potential hires and employees, near and far, while also keeping costs in check. High-quality videoconferencing is one solution—and this eBook outlines several ways the technology can make HR's job easier.
Strengthen Internal Communication @ your OrganisationBasudev Saha
Pickcel helps organization to strengthen their internal communication for effective employee engagement.
Successful internal communications is vital to business and every organisation needs a means for directly connecting with employees. With ever growing email clutter, organisations finding it increasingly difficult to capture employee attention and engage them.
Using Pickcel cloud technology Organisations can setup in house TV network to disseminate information effectively(Refer attached deck for details). The solution is cost effective and can be deployed without any complex IT installation.
Communication is omnipresent in every business. While a lot is said and done about Communication Skills improvement, the area of improving Communication Process or the Communication Systems within an organization remains vastly ignored. There are sustainable benefits that can be achieved by improving the business communication system. Some organizations have already realized impressive benefits such as 100%+ improvement in operational efficiency and 50%+ improvement in sales. We cover the latest happenings, how a company can achieve these benefits and the common mistakes that need to be avoided.
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
The main objective of an intranet solution is to simplify internal communication within a small
business. Unified communication encourages employees to collaborate, work at all levels of small
business. Intranet solution enables one to make more collective decisions while speaking with one
voice all across the small business.
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
Community mobilization, design and partnership arrangements in conservanciesILRI
Presented by Dickson ole Kaelo at the Workshop on Enabling Livestock Based Economies in Kenya to Adapt to Climate Change: A Review of PES from Wildlife Tourism as a Climate Change Adaptation Option, ILRI, Nairobi, 15 February 2012
Property drum national conference finalFindaProperty
Presentation by Nigel Lewis, head of content at the Digital Property Group, on challenges and changes past, present and future within the UK property market. Made at the Property Drum national conference.
Sysdoc’s Chart, Challenge, Change™ is a unique improvement methodology.
It enables the organisation to fix inefficient or broken processes and to deliver business improvement which is continuous and sustainable. It can be applied to fix individual problem areas, or as part of a larger program.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
In a world of globalization and competition, people are finding themselves in a state of stress which is damaging their healthy lifestyles. So, in order to get rid of stress we need to focus on stress management.
Building a Roadmap for Digital TransformationTom Zorde
Executives know their organisations must learn, adapt and evolve to keep up with the accelerating pace of change. As the digital age brings changing consumer behaviours and an explosion of disruptive technologies, the challenge is to continually stay relevant while operating faster, smarter and cheaper.
To help leaders get on the front foot during digital disruption, Tom Zorde, Executive Advisor will take you through some of the avoidable mistakes, and often overlooked measures of a digital transformation roadmap.
Anyone who's over 22 has advice for anyone who's not. 50 of the top minds in business share lessons from their youth and what a few more years of their life can teach every young working professional.
Workplace Change and Transition by Catherine AdenleCatherine Adenle
Is your company currently undergoing major changes that will affect you or the staff in your organization? These changes are probably in response to the evolving needs of customers. They are made possible because of the change in economy, telecommunications and digital technology. And you can expect that they will result in significant reorganisation, improvements and profitability--all will result in success that all employees will share in future but navigating the change curve for you and others will be challenging. This presentation will provide tools and resources to help you cope with the change.
In 2016, forward-thinking workplaces want to make it easier for employees to balance office live with personal life, with health and wellbeing set to become a major focus
Communication Tools for Entrepreneurs: How to make your idea credible and und...MaRS Discovery District
This lecture presents tips, examples, techniques, tools and a process for building the five essential communication documents for entrepreneurs including:
* The Elevator Pitch
* Executive Summary
* Company Presentation
* Technical White Paper
* Business Plan
Learn how to create these communication tools and how to use them effectively to grow your business from an idea to a funded business plan.
Part of the CIBC Presents Entrepreneurship 101 lecture series: http://www.marsdd.com/ent101
Speaker: Veronika Litinski, MaRS Advisor
High tech entrepreneurs need 5 essential communication tools:
* the "elevator pitch"
* the executive summary
* the presentation
* the technical white paper
* the business plan
This lecture focuses on how to create them, and how to use them effectively to grow your business from an idea to a funded business plan.
Part of the CIBC Presents Entrepreneurship 101 lecture series. For more information on this event, including video see http://www.marsdd.com/Events/Event-Calendar/Ent101/2009/written-tools-02112009.html
Part of the MaRS Entrepreneurship 101 series
http://www.marsdd.com/ent101
This presentation is also available as an audio presentation here: http://blog.marsdd.com/2007/02/14/entrepreneurship-101-wikis-and-their-role-in-communicating-your-business-idea/
There are four essential written documents that a high tech start-up needs to have as communication tools:
* the pitch deck
* the executive summary
* the business plan
* the technical white paper
This lecture will discuss what goes into each of these documents and how each should be structured.
Communication Tools: How to make your idea credible and understandable - Entr...MaRS Discovery District
This lecture presents tips, examples, techniques and tools for building the five essential communication documents for entrepreneurs including:
* The Elevator Pitch
* Executive Summary
* Company Presentation
* Technical White Paper
* Business Plan
Learn how to create these communication tools and how to use them effectively to grow your business from an idea to a funded business.
Communication Tools: How to make your idea credible and understandable - Entr...MaRS Discovery District
Tips, examples, techniques and tools for building the five essential communication documents for entrepreneurs:
* elevator pitch
* executive summary
* company presentation
* technical white paper
* business plan
Learn how to create these communication tools and how to use them effectively to grow your business from an idea to a funded business.
Don Tapscott's New Solutions for a Connected Planet - MaRS Global LeadershipMaRS Discovery District
In this new age of networked intelligence, collaborative communities are enhancing and even bypassing crumbling institutions. We are innovating the way our financial institutions and governments operate; how we educate our children; how the healthcare, newspaper, and energy industries serve their customers; how we care for our neighbourhoods; and even how we solve global problems.
From his latest book, (co-author Anthony D. Williams) Macrowikinomics: New Solutions for a Connected Planet, Don Tapscott presents groundbreaking innovations from every corner of the globe: how businesses, organizations and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create and care for each other.
SR&ED: What you need to know about the changing landscape - MaRS Best PracticesMaRS Discovery District
The Scientific Research and Experimental Development (SR&ED) tax incentive program provides support in the form of tax credits to groups or individuals conducting scientific research or experimental development in Canada.
Some significant changes are on the way as a result of the last federal budget. See how these new rules could affect you!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. AGENDA
1.
Why
do
you
need
the
toolkit?
2.
How
to
create
and
use
your
toolkit?
3.
What
is
in
the
toolkit?
4. WHY
DO
WE
NEED
THE
TOOLS?
Solicit
Communicate
investment
to
partners
Communicate
B-plan
Communicate
to
employees
Exec
Summary
to
customers
PPT
Deck
White
paper
SLIDE 4
5. INVESTORS
MUST
UNDERSTAND
WHAT
YOU
DO
AND
WHO
CARES
Clear
Investment
Focused
Company
Message
Opportunity
Slide 5
6. EXPLAIN
HOW
YOUR
BUSINESS
WILL
WORK
South
Park
Clip:
From
18
min18
sec
-‐>
To
19:00
min
7. USERS
NEED
TO
UNDERSTAND
HOW
YOU
SOLVE
A
PROBLEM
THAT
THEY
HAVE
Product-‐Market
Repeatable
Fit
Sales
~40%
of
users
will
be
very
upset
if
your
product
does
not
exist
Slide 7
8. HOW
DO
THE
TOOLS
WORK?
The
tools
EXPLAIN
and
ILLUSTRATE:
What
is
unique
about
your
business?
Who
cares?
How
will
you
execute?
DIFFERENTIATED
SUSTAINABLE
VALUE
PROPOSITION
Slide 3
11. HOW
TO
CREATE
YOUR
TOOLKIT?
Do
not
start
by
building
your
business
plan
You
will
not
have
the
informa[on
you
need
You
will
examine
issues
out
of
priority
You
will
expose
lack
of
understanding
Use
the
PowerPoint
Deck
as
receptacle
for
all
ideas
and
informa[on
that
comes
to
light
–
easy
to
manipulate,
organize
and
adapt
Build
your
execu[ve
summary
and
eventually
your
business
plan
based
on
your
PowerPoint
deck
Give
investors
your
exec
summary
and
offer
to
walk
them
through
the
PowerPoint
slides
in
person
or
on
the
phone
Develop
visual
assets
(diagrams,
videos)
to
use
on-‐line
and
in
your
pitch
deck
Slide 11
12. LEAN
START-‐UP
1. Customer
discovery
2. Customer
valida[on
3. Customer
crea[on
4. Company
building
14. MAKE
YOUR
MESSAGE
MEMORABLE
ENGAGE
your
audience
Make
informa[on
meaningful
to
them
Case
studies,
tes[monials
Address
knowledge
gaps
Visuals,
charts,
graphs
Let
them
arrive
at
their
own
conclusions
Pace
your
delivery
Re-‐iterate
value
proposi[on
Slide 8
15. POWER
OF
STORYTELLING
LEFTY
THE
SALESMAN
TRIES
TO
SELL
ERNIE
AN
INVISIBLE
ICE
CREAM
CONE
Sesame
Street
Clip:
http://www.youtube.com/watch?v=Xk365oP1tiM&feature=related
From
1
min
14
sec
-‐>
To
2
min
20
sec
16. YOU
ARE
THE
MOST
IMPORTANT
COMMUNICATION
TOOL
Understanding
‘Honest
Signals’
in
Business
-‐ Tone
of
voice,
variability
-‐ Level
of
energy
-‐ Pacing
your
delivery
“This
‘second
channel’
of
human
communica3on
acts
in
parallel
with
that
based
on
ra3onal
thinking
and
verbal
communica3on,
and
it
is
much
more
important
in
human
affairs
than
most
people
like
to
think”
Alex
Pentland,
MIT
18. EXAMPLE:
TOTAL
ADDRESSABLE
MARKET
$15B
Local
Gap
Online
Represents
2014
$7.5B expanded market for Ad Networks
$6B
new
revenue
for
ISPs
Local
Ads
$100B
$1.5
Billion
for
our
enabling
technology
Total
US
market
for
our
enabling
technology
$1,600
$1,200
Millions
$800
$400
$0
2009
2010
2011
2012
2013
2014
Source: Based on eMarketer 2008 data
19. EXAMPLE:
ACCESSIBLE
MESSAGE,
CLEARLY
STATED
VALUE
PROPOSITION
Not
bad….Opportunity
XYZ
Inc.
medical
device
startup,
is
based
on
the
premise
that
image
guidance
will
be
a
key
element
in
the
successful
deployment
of
emerging
minimally
invasive
therapies
over
the
next
decade.
Beder……Product
and
Benefits
By
providing
3D
imaging
at
low
cost,
we
aim
to
make
the
procedures
of
the
21st
century
safer,
faster
and
cheaper
with
beder
success
rates,
fewer
complica[ons
and
shorter
hospital
stays.
Slide 19
20. COMMUNICATION
TOOLS
HELP
YOU
BUILD
RELATIONSHIPS
Be
strategic
about
what
you
provide
and
when
you
provide
it
Not
everyone
should
see
your
white
paper
or
business
plan
Leave
some
details
for
later,
don’t
give
away
everything
in
the
first
mee[ng
Your
documenta[on
should
radiate
professionalism
Ensure
accurate
grammar,
spelling,
dic[on,
illustra[on,
layout,
etc.
Slide 20
21. KNOW
YOUR
AUDIENCE
Speak
to
your
audience
in
language
that
they
understand:
Ins[tu[onal
investor
–
do
not
speak
‘techie’,
[e
everything
back
to
money
Strategic
investor
–
may
be
more
technical;
will
be
interested
in
your
ideas
as
they
impact
their
business
Strategic
Partner
–
mix
of
technical
and
business;
understand
how
a
rela[onship
will
be
mutually
profitable
to
both
par[es
Angel
Investors
-‐
access
their
background;
understand
their
interests
Customer
–
understand
their
industry
and
pain
points
Slide 21
22. SOCIAL
MEDIA
TOOLS
• Create
an
engaging
conversa[on
with
bloggers
and
customers
• Let
peers,
partners,
journalists
and
investors
“discover”
your
story
through
the
social
web
• Show
what
you
do
through
images,
video
and
make
it
easy
to
find
through
SEO;
• Many
access
points:
LinkedIn
Group,
Twider
stream,
YouTube,
Flickr
Gallery,
Wikipedia
Think
of
Twee[ng
as
an
easy
way
to
call
aden[on
to
news
and
a
call
for
ac[on
23. CREATE
CONTEXT
Idea#
1:
“Don’t
Dive
Straight
into
the
Technology”
(Value
ProposiOon)
Don’t
start
with
technology.
Everyone
has
this.
Instead
create
context.
Understand
your
customer’s
pain
points
and
show
them
how
you
offer
a
value
proposi[on
that
is
FASTER,
CHEAPER,
BETTER
Idea
#2:
Maintain
A
Degree
of
Focus
&
Consistency
in
your
Message
(Brand)
Focus
on
just
a
few
of
the
really
good
things
you
can
do
and
lead
with
these
points.
Idea
#3:
“Personify
your
People”
(Profiles)
Profile
Managers
Backgrounds
-‐
Creates
context
for
poten[al
clients
and
investors.
Idea
#4:
“Provide
Proof
of
Results”
(Case
Studies)
Tell
a
story.
Focus
on
Results
and
the
overall
customer
experience.
Use
tes[monials.
24. PRINCIPLES
FOR
BUSINESS
PLANNING
AND
COMMUNICATION
FATCUAL
• No
hype.
Let
investors
become
enthusias[c
on
his/her
own
DYNAMIC
• Business
planning
is
an
itera[ve
and
adap[ve
process
• A
clear,
precise
structure
is
a
courtesy
to
those
inves[ng
their
VISUALLY
COMPLELLING
[me
in
reading
the
proposal
CONSISTENT,
CONCISE,
• The
storyline
and
all
the
facts
presented
must
fit
together
CLEAR
and
generate
a
well
rounded
impression
AUDIENCE-‐CENTRIC
• Acknowledge
style,
recognize
knowledge
gaps
and
biases
• Those
who
allocate
investment
resources
rarely
are
EASE
OF
UNDERSTANDING
technical
experts
for
the
technology
used
in
the
proposal
26. THE
TOOLS
The
Tools
You
Need
to
Raise
Money
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Investor-‐engagement-‐The-‐tools-‐you-‐need-‐to-‐
raise-‐money
SLIDE 26
27. THE
ELEVATOR
PITCH
What:
A
30
second
overview
of
your
business
concept
Why:
To
get
a
follow–on
meeting
When:
In
a
cold
call
to
an
investor,
customer,
potential
partner,
etc.
Good
for
networking
at
trade
shows,
business
functions,
etc.
Dos
and
Don’ts:
Do
not
spend
forever
practicing
and
re[ining
this
–
should
come
naturally;
Figure
out
a
few
key
messages
you
would
like
to
get
across
to
use
as
a
loose
script
Distribute
key
messages
to
outward
facing
employees
–
standardize
message
Slide 27
28. The
Elevator
Pitch
PAIN
POINT
ABC
Inc.
is
a
location-‐based
advertising
company
focused
on
bringing
A
need
for…
hyper
local
targeting
to
any
website.
VALUE
PROPOSITION
Through
a
unique
privacy
architecture,
Inc's
technology
allows
media
companies
and
advertising
agencies
to
accurately
reach
the
Allow
one
to…
most
relevant
and
responsive
demographics
online.
SLIDE 28
29. THE
EXECUTIVE
SUMMARY
The
Executive
Summary
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Investor-‐engagement-‐The-‐executive-‐
summary.html
The
Executive
Summary
Template
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Investor-‐engagement-‐Executive-‐summary-‐
template
SLIDE 29
30. THE
EXECUTIVE
SUMMARY
What:
3-‐5
page
summary
of
your
technology,
product,
sales
plan,
revenue
path
and
[inancial
requirements
Why:
A
‘teaser’
document
meant
to
generate
a
request
for
more
information
or
a
meeting
Readers
will
want
to
get
their
head
around
the
concepts
quickly
When:
When
you
have
a
‘warm’
intro
or
an
invitation
to
contact
someone
Integral
[irst
interaction
with
an
investor
Rides
the
line
between
con[idential
and
non-‐con[idential
–
some
degree
of
trust
Dos
and
Don’ts:
Has
to
have
the
right
emphasis
given
the
maturity
of
the
business
concept
Keep
it
current
Slide 30
31. THE
WHITEPAPER
What:
A
fairly
concise
layman’s
summary
of
your
technology,
product(s),
the
uniqueness
of
the
technology
and
products
and
the
value
proposition
Why:
Helps
investors
to
understand
how
a
concept
or
technology
works
When:
After
investors
are
curious
about
details
or
have
bought
into
the
big
picture
business
vision
Dos
and
Don’ts:
Put
the
whitepaper
on
your
website
Don’t
go
so
deep
as
to
give
away
all
of
your
trade
secrets/IP
–
consult
your
IP
professional
Keep
it
as
short
as
possible
and
fully
explain
all
acronyms
Slide 31
32. THE
POWERPOINT
Elements
of
a
Pitch
Deck
http://www.marsdd.com/entrepreneurs-‐toolkit/articles/
Investor-‐engagement-‐Elements-‐of-‐a-‐pitch-‐deck
Building
a
Strong
Presentation
http://www.marsdd.com/entrepreneurs-‐toolkit/articles/
Investor-‐engagement-‐-‐Building-‐a-‐strong-‐presentation.html
SLIDE 32
33. THE
POWERPOINT
What:
A
~15
slide
outline
of
the
key
aspects
of
your
business
plan
Why:
Provides
an
overview
of
the
business
plan
in
point
form
Allows
people
to
absorb
a
lot
of
key
information
in
a
short
period
of
time
When:
Usually
the
second
piece
of
information
an
investor
receives
after
the
executive
summary
Investors
love
these
because
they
can
[lip
through
them
very
fast
and
get
highlights
Dos
and
Don’ts:
Critical
document
in
the
fundraising
process
–
present
a
sound
story;
make
it
look
good
Practice
speaking
to
it,
preferably
in
front
of
friendly
people
who
will
ask
lots
of
questions
Use
graphics
as
much
as
possible
Slide 33
34. THE
BUSINESS
PLAN
The
Business
Plan
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Investor-‐engagement-‐The-‐business-‐plan.html
The
Business
Plan
Template
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Investor-‐Engagement-‐Business-‐Plan-‐
Template
Business
Plans
for
SE
and
SPBs
http://www.marsdd.com/entrepreneurs-‐toolkit/
articles/Business-‐plans-‐for-‐SEs-‐and-‐SPBs
SLIDE 34
35. THE
BUSINESS
PLAN
What:
A
rigorously
prepared
and
executable
description
of
how
you
will
build
your
business
Why:
This
is
your
roadmap
for
how
you
are
going
to
build
your
business
Describes
roles
and
responsibilities
for
building
various
aspects
of
the
business
When:
When
you
have
assembled
enough
solid
information
to
write
it
Highly
proprietary;
later
stages
of
diligence
Wait
for
the
investor
to
to
ask
for
it
Dos
and
Don’ts:
Often
made
a
condition
of
[inancing
or
a
board
action
item
Re-‐write
with
every
major
change
in
strategic
direction
Avoid
the
temptation
to
turn
this
into
a
sales
tool
–
preserve
its
integrity
as
an
execution
plan
Slide 35
36. BUSINESS
PLAN
Outline
Executive
Summary
Company
&
Opportunity
Summary
Product
&
Technology
Market
Size
and
Growth
Sales
and
Marketing
Plan
Competitive
Overview
Operations
Plan
Management
Team
Financials
&
Investment
Requirements
SLIDE 36