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Poster making process
1. First I started with choosing a photo for my poster and then
opening it on the photoshop. To start the editing process, I cut
it out with a magnetic lasso tool to make sure that I cut it out
properly and all around her hair and her body. As I finished
this step, I moved the image on my already opened A4 sheet
of paper.
2. After this, I started ‘experimenting’ on where to put the image and where it
is going to look good and effective for a poster. At first, I thought I’d have
three of the same images where the middle one stands out more than the
other two at the sides but then I realised because I have some writing to do
on this poster, I will have to do something with the middle image but leave
the side images (shown in the next slide).
3. After playing with the photoshop tools and what I can do with the photo, I
decided to include this abstract effect where the middle photo is still there
but can not fully be seen. In my opinion, it creates a lot of effect as it looks
a bit confusing, yet interesting at the same time. I chose that my colour
scheme for this poster will be something like red, pink, orange. These
colours are quite war and they look good with each other as well as stand
out on a white background.
4. Then I started adding some text onto this and when I did my font style
research, I found that the font that my artist’s name is written in is
quite a suitable font for my poster so I decided to use it. Also, I needed
to make sure that it stands out and looks effective so I used two
different colours, black and red, to do this.
5. For an effective poster, I had to add the dates which gives my audience extra
detail about this event and it’s important as the dates can always be seen on
advertisements of a musical events. However, it was a struggle deciding where to
put it because I wanted to make sure that it looks good on it and doesn’t stand
out as much. I thought maybe the use of bold font would look good but it looked
out of place instead so the struggle of where to place it still continued.
6. Then I tried to experiment by putting the dates underneath the name of
the artist and not in bold letters and I think it looks quite eye-catching
and effective as the audience is obviously going to read the artist’s
name so when they look at that, they will automatically also look at the
dates that are near it.
7. For audience’s knowledge, I needed to add what the event is
and why I’m advertising it so I added a rectangle shape as well
as ‘The World Tour’ in bold, capital letters which in my opinion
stands out a lot and is very significant because it’s another
thing that needs to catch audience’s attention.
8. To make sure that the white background doesn’t look too
blank, I added circles of different, yet suitable colours, mostly
red, orange/yellow and dark purple. I did this by using an
ellipse tool and decreased an opacity to about 8%-25% so the
circles are just in the background rather than stand out.
9. Social media is a very important convention on a poster as it tells the
audience where and how further information can be found which on these
social media websites. I added this information at the bottom of the page
and added three most popular social media website logos to make it stand
out a bit more so the audience does see that contacting the producers
wouldn’t be that difficult.