The poster promotes Quentin Tarantino's western film The Hateful Eight. It shows several armed people walking through a snowy forest toward a cabin. The dim, white-washed colors and snowy background create a mysterious atmosphere. The realistic photo-like style suggests the film will have little visual effects. The title stands out in bright red, implying blood and violence. Credits and taglines are placed strategically to attract audiences and generate intrigue about the setting and story.