The document describes how advertising has changed in the post-digital era. It notes that advertising is now half dead as consumers control their media experiences through mashups. The new principles are that the mashup is the new interface, engageability is the new key performance indicator, and advertising must listen first. It provides lessons on applied listening, using search and social media, mobile and social, social media as direct response, the post-digital mashup, and social customer relationship management.
Beyond Web 2.0 for Another Country ConferenceSean Howard
This document provides an overview of Web 2.0 and social media trends. It begins with an agenda for discussing Web 2.0 basics, changing behaviors, and models/practices. Statistics are presented showing growth in internet, social media, and mobile device usage. Opportunities are discussed for publishers and authors to engage audiences through various online platforms and build long-term relationships beyond initial sales. The challenges of protecting content while providing a good user experience are also addressed.
This document discusses how trueAnthem uses social media and music to connect brands with consumers. It explains that trueAnthem tracks user behavior through a "Social Brand Genome Applet" installed when users interact with social players. This applet records all user actions and sends the data to trueAnthem's database, which analyzes the information to map connections between users, influencers, and purchases. The goal is to leverage influencers to market products to their friends through targeted campaigns.
The document outlines Opera Ireland's proposed digital strategy approach to promote its productions and engage its target audience. It analyzes the audience as middle-aged to older opera fans and identifies key communication channels including owned media like the website and email newsletter, earned media like social media, and paid media like display ads. The strategy aims to use these channels to drive awareness, provide reassurance, and encourage ticket purchases. Key aspects of the execution include developing advocacy through a mobile app and measuring success based on ticket sales goals and qualitative research.
Beyond Web 2.0 for Another Country ConferenceSean Howard
This document provides an overview of Web 2.0 and social media trends. It begins with an agenda for discussing Web 2.0 basics, changing behaviors, and models/practices. Statistics are presented showing growth in internet, social media, and mobile device usage. Opportunities are discussed for publishers and authors to engage audiences through various online platforms and build long-term relationships beyond initial sales. The challenges of protecting content while providing a good user experience are also addressed.
This document discusses how trueAnthem uses social media and music to connect brands with consumers. It explains that trueAnthem tracks user behavior through a "Social Brand Genome Applet" installed when users interact with social players. This applet records all user actions and sends the data to trueAnthem's database, which analyzes the information to map connections between users, influencers, and purchases. The goal is to leverage influencers to market products to their friends through targeted campaigns.
The document outlines Opera Ireland's proposed digital strategy approach to promote its productions and engage its target audience. It analyzes the audience as middle-aged to older opera fans and identifies key communication channels including owned media like the website and email newsletter, earned media like social media, and paid media like display ads. The strategy aims to use these channels to drive awareness, provide reassurance, and encourage ticket purchases. Key aspects of the execution include developing advocacy through a mobile app and measuring success based on ticket sales goals and qualitative research.
This document promotes businesses getting involved with new media and social media marketing, noting that only 1% of businesses show no interest, and suggests that even businesses not using major social sites are still part of this new phenomenon.
The document is a portfolio by Zeanne Hallback that includes projects for various clients. It describes banners and advertisements created for businesses like Flowers of Light & Darkness. The portfolio aims to showcase Hallback's creative skills and sense of wonder through motion and new perspectives on familiar subjects. It also emphasizes integrity in work and a desire to collaborate with clients.
This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
This document promotes businesses getting involved with new media and social media marketing, noting that only 1% of businesses show no interest, and suggests that even businesses not using major social sites are still part of this new phenomenon.
The document is a portfolio by Zeanne Hallback that includes projects for various clients. It describes banners and advertisements created for businesses like Flowers of Light & Darkness. The portfolio aims to showcase Hallback's creative skills and sense of wonder through motion and new perspectives on familiar subjects. It also emphasizes integrity in work and a desire to collaborate with clients.
This document provides an overview of digital statistics for 20 countries in the Middle East, North Africa and Turkey region. It details metrics such as total population, internet users, active social media users, mobile subscriptions, internet and social media penetration for each country as well as for the region overall. Key findings are also presented for metrics like the share of mobile vs desktop web traffic and the breakdown of pre-paid vs post-paid mobile subscriptions.
The document discusses 7 trends in social media marketing: 1) Social gaming is becoming key to engaging consumers, 2) Cause marketing is using social media, 3) Brands can more easily develop and distribute unique content, 4) Experiences and content can be shared in new ways, 5) Communities are becoming a resource, 6) Consumers are multi-tasking with TV and social media, 7) Influencers are gaining power. The trends suggest implications for marketing such as leveraging communities, optimizing spending, and developing content for multiple devices and experiences.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
The document summarizes key points about mobile social media. It defines mobile social media as online social networks, sharing content through social channels, connecting mobile sites and apps to social networks, mobile social networks, and location-based check-in services. It notes that 150 million people use Facebook mobile and 240% growth in social media apps year-over-year. People use mobile social media for connecting, self-esteem, altruism, fun, and curiosity. However, an over-emphasis on extrinsic rewards risks depleting intrinsic motivation. The document outlines how people use mobile social media in the living room, stores, and with products. It predicts 4G will accelerate usage and all media will integrate social features.
This document discusses an online media company that specializes in search engine optimization and social media marketing to promote venues and properties. It describes services like placing clients on its website, social media promotion through blogs and tweets, and video submission to streaming sites. The company also has deals to promote clients through on-demand cable channels.
This document promotes an online media company that specializes in social media marketing and driving traffic to entertainment channels and websites. It offers various free marketing services to promote clients' properties, including a landing page, homepage placement, social media promotion, and video submission. It also discusses using mobile marketing and social media to engage customers and enhance experiences. The company distributes entertainment programming about Las Vegas through its "Vegas On Demand" TV channel.
Web 2.0 Driving Government Transparency through Citizen EngagementJanette Toral
Discussed challenges for online engagement, how to get involved in Web 2.0, and How to transform a democratic nation to “government with the people”.
This was presented by Janette Toral at the Future Gov event last November 16 at Pan Pacific Manila
Web 2.0 Driving Government Transparency through Citizen EngagementJanette Toral
Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.
This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.
This document summarizes 8 digital trends that were presented by Jeff Hilimire, Chief Digital Officer of Engauge, and Josh Martin, Social Media Lead of Engauge. The trends discussed include: 1) Facebook's growing dominance, 2) lifestyle blogging/sharing, 3) location-based check-ins, 4) visual search, 5) social games like FarmVille, 6) augmented reality, 7) Google Wave and Buzz as collaboration platforms, and 8) emerging trends that businesses are not yet prepared for. The presentation encourages businesses to engage customers on emerging platforms and find new ways to market through social and location-based technologies.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Joeri had access to TV at work but not at home, so he built a system to distribute TV signals over the internet. This became WeepeeTV, which allows watching live TV on any device for a low monthly fee. Legal issues represented 80% of the work to launch, while infrastructure, marketing, etc. were only 20%. The document discusses market research on pricing and the number of screens people have, and outlines marketing strategies like using social media, forums, publications, and TV to promote the new service.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
The document summarizes key lessons from the 2012 Cannes Lions advertising festival: Social media usage is now deeply embedded in people's lives. Technology is evolving faster than ever, significantly impacting the advertising industry. Data has become essential, not just desirable. Creatives need to embrace new approaches like "art and code" rather than just "art and copy," prioritizing engagement over consumption. Great content must be at the center of social strategies. The advertising business is being transformed by these rapid changes in consumer behavior and technology.
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
The document summarizes key lessons from the 2012 Cannes Lions advertising festival:
1) Social media usage is now deeply embedded in people's lives and technology is evolving faster than ever, significantly impacting the advertising business.
2) Data is no longer a nice-to-have but essential, and the focus is shifting from "art and copy" to "art and code".
3) Engagement has become more important than consumption, and great content is central to success in the social media space.
Social media can impact the economy of an entire country. Costa Rica aims to use platforms like Facebook and Instagram to promote and sell its coffee internationally. However, accurately measuring social media's effects remains challenging. Building an online audience requires careful planning, creative content, and engagement with followers through comments and replies. It is also important to verify information from social media accounts to avoid spreading misinformation from fake or automated accounts. While attention on social platforms can drive economic gains, it also enables the spread of propaganda and false narratives that influence public opinion.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
Similar to Post digital manifesto by Thom Kennon VP Strategy (20)
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
3. Once there was a powerful kingdom
called advertising.
It enjoyed a long and fruitful rule,
starting with painted signs, town
criers & sandwich boards and
growing up into …
3
4. catalogs, and radio sponsors & then
cosmetics parties, and soon skywriting &
big billboards & eventually made of
lights & of course news magazine print
ads & then …
4
9. Finally there was born into this
kingdom millions & millions of
little lighted electronic things we
could click on & illuminated
digitised pages we could land on
too…
9
12. It took the great thinkers who inhabited
this kingdom of advertising a few years to
describe & name & finally understand that
change but in the end – or the beginning –
most agreed it could be boiled down to one
very powerful and very important and a
sometimes very scary word…
12
16. My Feeds
My Feeds My iPod
My iPod
My Mobile apps
My Mobile apps
My Twitter lists
My Twitter lists
My Amazon
My Amazon
My iPad
My iPad My NetFlix
My NetFlix
My YouTube channel
My YouTube channel
My SERPS
My SERPS My Bookmarks
My Bookmarks
My Facebook page
My FriendFeed streams
My FriendFeed streams My Rhapsody playlists
My Rhapsody playlists
My TiVo My Hulu
My iTunes
My iTunes
My Google Reader
My Google Reader
My Flickr photos
16
18. “A friend tweeted a link to a video
about some flash dance and I
searched it later & found it on
YouTube and added it to my
favorites and shared it with
EVERYBODY for weeks on
Facebook…”
18
29. 1. Consumers control the interface
2. Authenticity + bravery is our new brand promise
3. Our best customers are our best media
4. Listen first - always
5. A click that shares is as important as a click that buys
6. All media is potentially earned media
7. Unmeasured media is wasted breath
8. If we have to choose, we choose mobile.
9. Our brand is everywhere and so are we
10.To engineer true engagement we embrace the
mashup and are ready to lose significant control…
29
31. Lesson 1 … Applied listening
Lesson 2 … Search + social
Lesson 3 … Mobile + social
Lesson 4 … Social media as DR
Lesson 5 … Post digital mashup
Lesson 6 … Social CRM
31
37. What’s my next phone, peeps ; >
2. One friend
1. HeadOver suggests a
Heals is ‘free iPhone’…
comparing
phones &
seeking
advice…
“Htc G1 vs. the
Motorola Cliq Had
the G1 but not had
the Motorola Cliq.
Pros and cons of
Motorola cliq?”
“free iph0ne
www . e‐
castig.com“
37
38. One new customer + one old friend…
Hey @tophe, once again you're a star ;> ... and
Hey @tophe, once again you're a star ;> ... and
3. Looks like
@headover, glad you like the 5230.
@headover, glad you like the 5230.
she bought a
5230, and If you've already started playing with the
If you've already started playing with the
loves it… awesome mobile maps satnav, you might want
awesome mobile maps satnav, you might want
to enter the "Tell us your Ovi Maps Story"
4. Our friended to enter the "Tell us your Ovi Maps Story"
contest. You could win another smartphone for a
contest. You could win another smartphone for a
advocate
very best friend! ;>
very best friend! ;>
chimes in with
props and Here's the link http://bit.ly/ahydPy
Here's the link http://bit.ly/ahydPy
assistance. The Nokia US Guy (in addition to @tophe)
The Nokia US Guy (in addition to @tophe)
5. Our social CRM
channel manager
offers congrats &
drops a promo link
“well i ended up
getting the new
to the Map Contest
nokia 5230 aka “LMAO another
nuron ‐ absolutely Android user goes
love it.” to Symbian .
Need any cool
apps just hit me
up”
38
39. Social 1-2-1, in a many environment
The Social CRM
“Hey ... check it out: Tell your Ovi Maps story
“Hey ... check it out: Tell your Ovi Maps story ecosystem
and win a Nokia smartphone. Here's the YT
and win a Nokia smartphone. Here's the YT
video of the contest http://bit.ly/dfs9Mm When
video of the contest http://bit.ly/dfs9Mm When
you're done, tweet your stuff to @OvibyNokia”
you're done, tweet your stuff to @OvibyNokia”
39
43. Total emerging mashup … and whiskey too
Your House of Walker
Experience is about to
begin.
Don’t forget to check in
via foursquare and tweet
about the event
#JohnnieWalkerTasting
43
46. Targeted listening drives focused Social ‘pre-
customer’ engagement program in the social wild
AM brand
Or
t
ga
en
T
nic
em
PL presen
LIF
g
ga
IF ce
UP
en
Y
d
se
rea
Inc
46
47. Social CRM specialists on duty onsite & in the
social wild --- 1-2-1 engagement with the many
Call
Live chat
Email
Mums posts on
• Careline pushes cadenced
forums, blogs e.g. Social CRM relevant messages timed to
Momypedia, advisors answer, pregnancy state
YahooAnswers, engage, recruit … • Mums can txt questions to
Facebook etc.
Careline, receive tips & advice
47