Tarik A. Gilyard is a 22-year-old aspiring rap artist and audio engineer currently pursuing a Bachelor's degree in Entertainment Business. He has experience in audio production and recording music. His goals are to increase his social media connections by 50% and continue developing his skills through education and training to build his personal brand and career in the entertainment industry.

1. Tarik A. Gilyard
Personal Brand Canvas
ENT119-O

2. ARENA
EntertainmentIndustry, As a Sound Engineer
for Live Nation Entertainmentin the
Southeastern part of the U.S.

3. IDENTITY
Tarik A. Gilyard/22-year-old/5ft7in/black hair,brown eyes; I am
accessible, adapatable, creative, entergic, dedicated,
disclipined, respectful, organized, optimistic, skillful, sociable, honest,
focused, loyaland hardworking. I aman aspiring Rap artist but would like
a career in the Entertainment Industry
Member of: Alliance of Artist and Recording Companies (AARC),
American Association of IndependentMusic (A2IM)
Hobbies: listening to music, recording music, rapping, chilling with family
and friends.
FavoriteQuote: God Over Everything
Favorite Scripture: I can do all things through Christwho strenthens me
(Phillipians 4:13)

4. SKILLS
Experience in pro audio systems, Logic Pro X, stage
lighting and basic video systems, Proficiency with all
Microsoft application, stageproduction.
Effective communicator: verbal/non-verbal, written,
Listening, public speaking, promoting, marketing,
self-branding, creativity, vision, presentations and
negotiation skills, planning and organization skills,
colloboration skills, time management,

5. PROFESSION
I worked part-time and go to school, but my primary focus is school and my
music. I spend majority of my time recording music and making videos to
promote by brand with hopes of signing with a record label.
Sales Associate at Footlocker
Aspiring Rap Artist (records, produce, choreography)
Student at FullSail University online pursuing a Bachelor of Science Degree
in Entertainment Business

6. CREDENTIALS
High School
Diploma
Bachelor of
Science Degree
(expect Oct 2020)
Micrsoft office
certification
Logic Pro X
Pro Tools

7. PROMISE
I will leave any project better than it was when
before I took it under my control.
As a future Live Nation Entertainmentemployee I
promise to utilize my education and experience
to make a significant contribution to the success
of the organization and make a difference within
the community.

8. POSITIONING
Bachelor of Science Degree Oct 2020
High School Diploma
Microsoftcertification
Skilled in Logic Pro X and Pro Tools
Good comminication skills,strongwork ethics, Time Management, problem-solvingskills,self-confidence,team player
Skilled in Graphics or photo imaging software, Music or sound editing software, video creation and editing software
Regulated volume level and sound quality duringrecordingsessions,usingcontrol consoles
Recorded speech, music,and other sounds on recordingmedia, usingrecordingequipment
I have over five years of experience in Audio Production/composingand recordingmusic

9. AUDIENCE
Live Nation Employees
Consequenceof Sound (music blog)
Pitchfork (music blog)
Facebook/InstagramFollowers
YouTubeFollowers
Charles Joy (artist
Andre Gipson (Rap Artist
Terry Gilyard (mentor)
Phyllis Slack (Principal
Angelic Berry (Teacher)

10. NETWORKING
&
MARKETING
I will use my personal branding to get the attentionof my future
employers, customersor clients.
My personal brand is a vivid indication of the best I have to offer – the
performance, contributions,and value my next employer can expect
from me.
The brand I communicate marks my career reputation and is in some
respects a promise. When I carry a personal brand, my unique promise
of value precedes me and has far-reachingeffects throughoutmy job
search.
Brandingin resumes influences hiring decision-makers reviewing them
to consider the candidateand can compel them to feel they must meet
that person. The best way to land my next great career opportunity or
advance my career track is through personal branding.

11. COMPETITORS
This job is open to the public so anyone who meets the requirements will become is
considered competition.
Branding in resumes influences hiring decision-makers reviewing them to consider the
candidate and can compel them to feel they must meet that person. The best way to land your
next great career opportunity or advance your current career track is through personal
branding.
Competition: Yahaira Perlaza who 2019 graduate from Extreme Institute by Nelly with a
Bachelor of Science Degree in Sound Engineering
Competition: Rodgerick Howard 2020 Extreme Institute by Nelly, with a Bachelor of Science
Degree in Entertainment and Media Business
Competition: Crystal Thompson 2020 Full Sail University with a Bachelor of Science in
Entertainment Business
I will have to hone all of my skills, have more experience, market myself through my personal
branding, acquire additional certifications and education in order to have a competitive
advantage over my competition.

12. PROFESSIONAL
DEVELOPMENT
Enroll in Enroll inGopher.com/Kensaq.comonlineProfessionalDevelopmentWorkshop
Hone Hone my communicationskills
Work on Work on myorganizational skills
Identify Identifymyweaknessesandworkonthem
Challenge Challenge myself
Improve Improve worklife andbalance
Learn Learn newskillsIncreasemynetworking

13. GOALS
I will increase all my Social Media connections by 50% by 17 February 2020Increase
Be consistentBe
Actively promote myselfPromote
Make valuable connectionsMake
Understand my valueUnderstand
Show rather than tellShow
Increase my value through educationIncrease

14. REFERENCES
• Communicating with a global employee audience. (n.d.). Retrieved February 18, 2019, from
https://www.davisandco.com/article/communicating-global-employee-audience
• Do you know this term? (n.d.). Retrieved February 18, 2019, from
http://www.businessdictionary.com/definition/competitive-advantage.html
• Doyle, A. (n.d.). Why Should We Hire You? Best Answers. Retrieved February 18, 2019, from
https://www.thebalancecareers.com/why-should-we-hire-you-best-answers-2061261
• Ferguson, G., & Wilborn, C. (2019, January 27). What is Professional Development? Retrieved
February 18, 2019, from https://www.wisegeek.com/what-is-professional-development.htm
• Hyder, S. (2015, February 17). 7 Things You Can Do To Build An Awesome Personal Brand.
Retrieved February 18, 2019, from https://www.forbes.com/sites/shamahyder/2014/08/18/7-
things-you-can-do-to-build-an-awesome-personal-brand/
• What are credentials? (n.d.). Retrieved February 18, 2019, from
https://settlement.org/ontario/education/evaluate-my-credentials/credential-evaluation/what-
are-credentials/