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Sean Busse - 2/8/24
Personal Brand Exploration
Project And Portfolio 1
Music Business
Career Category : Starting My Career
Short Term Goals (2025):
Shortly before graduation make my resume look into Internships or
entry-level positions around my area to start upon graduation.
Most looked at internship: A&R for Warner Music group
Long Term Goals (2026-2035):
Open up a Music Studio Business called TCM Studios with the main goal of
making music and being a creator for big collaborations
Profession
Occupation: Music Business
Jobs:
A&R for Warner Music Group
Music Curation for Universal Music Group
Music Publishing for BE Music Publishing
Target Market
Producers Artists Directors
Sound
Designer
Photography
Voice Actor
X
X
X X
X X X
X X X
Target Market Cont.
Helping others where
its needed
Observant, Great
Communicator, and
getting work
fi
nished when
started
Production,
Photography,
networking
Production,
networking,
sound design
Student at Full Sail University
Target Market Cont.
Lack of equipment
Figuring out how it
should sound
Poor Networking
Need a place to record
Presets / Plugins
Develop better/
new sound
Record label deal
Develop bigger
audience
Better knowledge
Professional
Environment
Competition
Mario Lyte Sean Busse
Work Experience: 16 years total Work Experience: 10 years total
Education:
- 2004 - 2008 Highschool
- 2008 - 2009 Army
- 2011 - 2013 Full Sail Bachelors
- 2015 - 2016 Full Sail Masters
Education:
- 2014 - 2018 Highschool
- 2018 - 2022 Harper College Associates
- 2022 - present Full Sail Bachelors
Noteworthy Experience:
- CEO/Founder of ACES Nation
- Military IT Specialist
- A&R at Def Jam
Noteworthy Experience:
- Album Curation - multiple leadership roles
- Artist Manager
- Executive Production
Competition Cont.
Mario Sean
Skills:
- Music
- Entertainment
- Audio Engineering
Skills:
- Music Production
- Executive production
- Project Management
Online Presence:
- 12,799 followers
- 500+ connections
- Contact Info provided
Online Presence:
- Twitch A
ffi
liate 700 followers
- Around 100 connections
- Contact Info provided
Identity
Step 1: Discover what values resonate with you. Choose as many words as
you want from this list. Don't overthink it -- select all that really speak to you.
If you like the word, choose it. You may add words that are not on this list.
People often choose around 20 to 30 words for Step 1.
Core Values Discovery Exercise
Step 2: Discover patterns in your Core Values. Create groups for the words
you chose in Step 1. Group all similar words together. Ideally, you will have 5
groups. If there are any words that don't seem to fit into a group, you may add
those words to the Ungrouped Words box.
Core Values Discovery Exercise
Group 1 Group 2
Group 3 Group 4
Group 5 Ungrouped Words
Acceptance,
collaboration,
family
Appreciation,
Happiness,
Kindness, Humor,
Optimism
Diversity, Versatility,
Innovation,
Simplicity
Curiosity, Loyalty,
Leadership,
Security
Wealth, Success,
Quality, Intuition
Step 3: Select your 5 Core Values. Review the groups you created in Step 2.
Choose ONE WORD from EACH group that you feel best represents the value
expressed by that entire group. By the end of Step 3, you will have 5 Core
Values. If you have an extra value, you may add that to the Bonus Core Value
area. Keep the total number of Core Values between 3 to 6 so that the
number is focused, descriptive, and manageable.
Core Values Discovery Exercise
Core Value 1 Core Value 2
Core Value 3 Core Value 4
Core Value 5
Reflection:
How do these Core Values show up in my communication?
Bonus Core Value
Value 1: Family Value 2: Happiness
Value 3: Diversity Value 4: Leadership
Value 5: Success
These values show up in my communication by
letting people know that life sucks but were in
it together.
Identity cont.
Golden Circle:
Why?
I like to collaborate and create new interesting things
How?
By putting myself out there online to help others in anyway I can
What?
Executive Production, A&R
SUPER POWER: I’m amazing at piecing together parts of projects
that others would
fi
nd confusing
Promise & Position
PROMISE:
I help aspiring musicians to look for help and to help others by
executive producing and showing them true compassion
Position: Meaningful Executive Production
Networking
Events I plan to attend
Babytron Concert Bad Bunny Concert
Feb 22nd, 2024 Orlando FL May 17th, 2024, Orlando FL
Objective: Possibly meet
BabyTron and get to connect with
artists or producers
Objective: Again, I would like to
network with other like-minded
individuals, but rather into the Latin
scene for diversity with genres
ELEVATOR PITCH:
After graduation I would like to be placed into an internship program for Artist Management, A&R management, or into a
Project management internship. I will be a great
fi
t to any company that’s willing to hire because I have a go getter attitude
when it comes to working in music related
fi
elds. Some of the accomplishments I’ve achieved over the past few years
include managing for two artists out of Chicago and Milwaukee, project managed a music video and two albums, and I have
an extensive knowledge about newer music and artists in the underground scene. I push people to be the best versions of
themselves and make it an e
ff
ort to help where it’s needed.
MENTORSHIP:
Looking for a Executive Production/ Entrepreneur who has between 10 and 30 years of
experience in the industry; no particular values matter as long as you’re a genuine human being
looking to help a younger man get his business and career on the right track.
Digital Marketing
Online ID Calc. Scores
Volume: .5
Relevance: Zero
Purity: Low
Diversity: Low
Validation: Low
Brand Archetype
Archetype: Maverick
Description: Whether you resonate
with being a rebel, revolutionary,
wild man/child, mis
fi
t, or thrill
seeker, your brand possesses the
incredible power to evoke feelings
of rebellion, stimulation, and a
sense of being uncommon in those
who encounter it
Improve Online ID:
Focus: Purity, Diversity, Validation
Content: Music albums and
fi
nding new artists for Tik Tok, small 15 second
videos where I
fi
nd local artists in di
ff
erent area and promote them
Distribution: I plan on using Tik Tok, Instagram, Facebook ads, spotify, etc. These
platforms on top of distribution platform DistroKid and play listing companies will
push my online pro
fi
le up
Professional Development
Technological Skills Soft Skills
- Label Printing Software
Task: Attach identi
fi
cation labels to
fi
nished packaged
items, or cut stencils and stencil information on containers,
such as lot numbers or shipping destinations.
Org: Bright Outlook
Date: December 2024
- Arlene Music Pizzicato
Task: Use gestures to shape the music being played,
communicating desired tempo, phrasing, tone, color, pitch,
volume, and other performance aspects.
Org: Avid Technology Inc.
Date: July 2025
- Persuasion
Task: Explain products or services and prices and
demonstrate use of products.
Org: Door to Door Sales
Date: May 2024
- Coordination
Task: Set out signs and cones around work areas to divert
tra
ffi
c.
Org: Highway construction maitence
Date: November 2024
References
Warner. (2023, December 11). Emerging talent. future leaders. Warner Music Group. https://www.wmg.com/emerging-talent
Universal. (n.d.). Careers @ universal music group. Universal Music Careers. https://www.umusiccareers.com/earlycareerprograms
Job search engine | simplyhired. (n.d.). https://www.simplyhired.com/
Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml
Mario Lyte. LinkedIn. (n.d.). https://www.linkedin.com/today/author/mariokinglyte
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
YouTube. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM
Bad Bunny Concert. Events. (n.d.). https://g.co/kgs/7Q9pMYV
BabyTron Concert. Events. (n.d.-a). https://g.co/kgs/e3Td1Xh
Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetypes/
Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/

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Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf

  • 1. Sean Busse - 2/8/24 Personal Brand Exploration Project And Portfolio 1 Music Business
  • 2. Career Category : Starting My Career Short Term Goals (2025): Shortly before graduation make my resume look into Internships or entry-level positions around my area to start upon graduation. Most looked at internship: A&R for Warner Music group Long Term Goals (2026-2035): Open up a Music Studio Business called TCM Studios with the main goal of making music and being a creator for big collaborations
  • 3. Profession Occupation: Music Business Jobs: A&R for Warner Music Group Music Curation for Universal Music Group Music Publishing for BE Music Publishing
  • 4. Target Market Producers Artists Directors Sound Designer Photography Voice Actor X X X X X X X X X X
  • 5. Target Market Cont. Helping others where its needed Observant, Great Communicator, and getting work fi nished when started Production, Photography, networking Production, networking, sound design Student at Full Sail University
  • 6. Target Market Cont. Lack of equipment Figuring out how it should sound Poor Networking Need a place to record Presets / Plugins Develop better/ new sound Record label deal Develop bigger audience Better knowledge Professional Environment
  • 7. Competition Mario Lyte Sean Busse Work Experience: 16 years total Work Experience: 10 years total Education: - 2004 - 2008 Highschool - 2008 - 2009 Army - 2011 - 2013 Full Sail Bachelors - 2015 - 2016 Full Sail Masters Education: - 2014 - 2018 Highschool - 2018 - 2022 Harper College Associates - 2022 - present Full Sail Bachelors Noteworthy Experience: - CEO/Founder of ACES Nation - Military IT Specialist - A&R at Def Jam Noteworthy Experience: - Album Curation - multiple leadership roles - Artist Manager - Executive Production
  • 8. Competition Cont. Mario Sean Skills: - Music - Entertainment - Audio Engineering Skills: - Music Production - Executive production - Project Management Online Presence: - 12,799 followers - 500+ connections - Contact Info provided Online Presence: - Twitch A ffi liate 700 followers - Around 100 connections - Contact Info provided
  • 9. Identity Step 1: Discover what values resonate with you. Choose as many words as you want from this list. Don't overthink it -- select all that really speak to you. If you like the word, choose it. You may add words that are not on this list. People often choose around 20 to 30 words for Step 1. Core Values Discovery Exercise Step 2: Discover patterns in your Core Values. Create groups for the words you chose in Step 1. Group all similar words together. Ideally, you will have 5 groups. If there are any words that don't seem to fit into a group, you may add those words to the Ungrouped Words box. Core Values Discovery Exercise Group 1 Group 2 Group 3 Group 4 Group 5 Ungrouped Words Acceptance, collaboration, family Appreciation, Happiness, Kindness, Humor, Optimism Diversity, Versatility, Innovation, Simplicity Curiosity, Loyalty, Leadership, Security Wealth, Success, Quality, Intuition Step 3: Select your 5 Core Values. Review the groups you created in Step 2. Choose ONE WORD from EACH group that you feel best represents the value expressed by that entire group. By the end of Step 3, you will have 5 Core Values. If you have an extra value, you may add that to the Bonus Core Value area. Keep the total number of Core Values between 3 to 6 so that the number is focused, descriptive, and manageable. Core Values Discovery Exercise Core Value 1 Core Value 2 Core Value 3 Core Value 4 Core Value 5 Reflection: How do these Core Values show up in my communication? Bonus Core Value Value 1: Family Value 2: Happiness Value 3: Diversity Value 4: Leadership Value 5: Success These values show up in my communication by letting people know that life sucks but were in it together.
  • 10. Identity cont. Golden Circle: Why? I like to collaborate and create new interesting things How? By putting myself out there online to help others in anyway I can What? Executive Production, A&R SUPER POWER: I’m amazing at piecing together parts of projects that others would fi nd confusing
  • 11. Promise & Position PROMISE: I help aspiring musicians to look for help and to help others by executive producing and showing them true compassion Position: Meaningful Executive Production
  • 12. Networking Events I plan to attend Babytron Concert Bad Bunny Concert Feb 22nd, 2024 Orlando FL May 17th, 2024, Orlando FL Objective: Possibly meet BabyTron and get to connect with artists or producers Objective: Again, I would like to network with other like-minded individuals, but rather into the Latin scene for diversity with genres ELEVATOR PITCH: After graduation I would like to be placed into an internship program for Artist Management, A&R management, or into a Project management internship. I will be a great fi t to any company that’s willing to hire because I have a go getter attitude when it comes to working in music related fi elds. Some of the accomplishments I’ve achieved over the past few years include managing for two artists out of Chicago and Milwaukee, project managed a music video and two albums, and I have an extensive knowledge about newer music and artists in the underground scene. I push people to be the best versions of themselves and make it an e ff ort to help where it’s needed. MENTORSHIP: Looking for a Executive Production/ Entrepreneur who has between 10 and 30 years of experience in the industry; no particular values matter as long as you’re a genuine human being looking to help a younger man get his business and career on the right track.
  • 13. Digital Marketing Online ID Calc. Scores Volume: .5 Relevance: Zero Purity: Low Diversity: Low Validation: Low Brand Archetype Archetype: Maverick Description: Whether you resonate with being a rebel, revolutionary, wild man/child, mis fi t, or thrill seeker, your brand possesses the incredible power to evoke feelings of rebellion, stimulation, and a sense of being uncommon in those who encounter it Improve Online ID: Focus: Purity, Diversity, Validation Content: Music albums and fi nding new artists for Tik Tok, small 15 second videos where I fi nd local artists in di ff erent area and promote them Distribution: I plan on using Tik Tok, Instagram, Facebook ads, spotify, etc. These platforms on top of distribution platform DistroKid and play listing companies will push my online pro fi le up
  • 14. Professional Development Technological Skills Soft Skills - Label Printing Software Task: Attach identi fi cation labels to fi nished packaged items, or cut stencils and stencil information on containers, such as lot numbers or shipping destinations. Org: Bright Outlook Date: December 2024 - Arlene Music Pizzicato Task: Use gestures to shape the music being played, communicating desired tempo, phrasing, tone, color, pitch, volume, and other performance aspects. Org: Avid Technology Inc. Date: July 2025 - Persuasion Task: Explain products or services and prices and demonstrate use of products. Org: Door to Door Sales Date: May 2024 - Coordination Task: Set out signs and cones around work areas to divert tra ffi c. Org: Highway construction maitence Date: November 2024
  • 15. References Warner. (2023, December 11). Emerging talent. future leaders. Warner Music Group. https://www.wmg.com/emerging-talent Universal. (n.d.). Careers @ universal music group. Universal Music Careers. https://www.umusiccareers.com/earlycareerprograms Job search engine | simplyhired. (n.d.). https://www.simplyhired.com/ Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/ 9781118611357/9781118611357c2.xhtml Mario Lyte. LinkedIn. (n.d.). https://www.linkedin.com/today/author/mariokinglyte The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/ YouTube. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM Bad Bunny Concert. Events. (n.d.). https://g.co/kgs/7Q9pMYV BabyTron Concert. Events. (n.d.-a). https://g.co/kgs/e3Td1Xh Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetypes/ Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/ O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/