Nike is a multinational corporation that manufactures and markets footwear, clothing, equipment, and accessories. It was founded in 1964 in Oregon and initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Nike enjoys significant brand recognition but faces threats from competitors like Under Armour and substitute counterfeit products. While Nike has bargaining power over suppliers and customers, it relies on third-party contract manufacturers for production and certain large wholesale customers can negotiate terms.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Marketing Management. Distribution channel conflict of NIKE. This case study gives a detailed report on the channel conflict of NIKE in USA and also the currents scenarios and strategies of the company.
Question and Answers with Nike's aim, goal, objectives, vision and Mission.
It Includes Nike's Porter model for Comparison, with future scope and its estimation, competition, industry's attractiveness, competitors approach and its own strategies.
A glance on footwear industry.
# NikePresentation #PortersModel #Comparison #Strategies
Hope it might of be good use to all of you.
Project focusing on the distribution of the sports brand Nike understanding their various distribution channels and the selective paths that they choose for each country in order to benefit their business
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. About Nike
• Multinational American corporation
• Manufactures, designs, develops and markets footwear, clothing,
equipment, accessories and related services
• World’s largest supplier of footwear and clothing
• Brand value of $19 billion in 2014
3. History and origin
• Nike, originally known as Blue Ribbon Sports (BRS), was founded
by University of Oregon track athlete Philip Knight and his coach Bill
Bowerman in January 1964
• The company initially operated as a distributor for Japanese shoe
maker Onitsuka Tiger (now ASICS), making most sales at track meets
out of Knight's automobile
4.
5.
6. Porter’s five forces
• Rivalry of competitors within its industry
• Threat of new entrants into an industry and its market
• Threat posed by substitute products which might capture market
share
• Bargaining power of customers
• Bargaining power of suppliers
9. Threat of new entrants into an industry and
its market
• Significant capital resources are required for creating a new brand
• Nike enjoys a great degree of brand recognition and loyalty
• Having said that, we believe in more rising internet companies
• Rising competition from emerging players such as Under Armour and
Lululemon Athletica
nike.com
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10.
11. Threat posed by substitute products which
might capture market share
• The worldwide demand for athletic footwear, apparel and equipment
is expected to grow in the future as customers cannot substitute
these products
• However, the problem of counterfeit products is an area to watch
• As the quality of counterfeit products has been improving over the
recent past, we believe this could threaten the company’s sales in
emerging markets and could also potentially dilute Nike’s brand value
nike.com
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13. Bargaining power of customers
• Nike caters to its customers through both the wholesale and direct-
to-consumer channels
• Direct-to-consumer sales rose by 23%, as compared to 6% growth in
the wholesale channel
• Certain big wholesale customers hold bargaining power
• Bargaining power of end-customers is low
• Customers could also choose other brands
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14. Bargaining power of suppliers
• Nike’s footwear and apparel products are manufactured by third-
party contract manufacturers outside the U.S.
• Nike’s footwear production is largely conducted in Vietnam, China
and Indonesia as contract factories
• No single footwear factory or apparel factory accounted for more
than 6% of total Nike brand footwear production
• The switching costs in changing suppliers is significant
• Suppliers generally share the inflationary pressure with Nike through
manufacturing service pricing
nike.com
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15. Recommendations
• Nike should re-evaluate the monitoring services performed by Ernst and Young, and demand
more comprehensive reviews of Code of Conduct compliance, performed by trained industrial
hygienists, in future audits
• Nike should hold regular meetings with workers and/or elected worker representatives to explain
the findings and detail the steps being taken to remedy problems found by Ernst and Young auditors
• Nike should initiate the pooling of resources by the Apparel Industry Partnership to establish a
fund for independent monitoring
• When enforcing its Code of Conduct, Nike should strive to minimize any detrimental effects to
workers resulting from noncompliance
• Nike should seek to do business with suppliers who not only meet, but also exceed the
stipulations of the Code of Conduct