Lean IT practices such as moving equipment from stores to centralized data centers, consolidating and virtualizing equipment, and maximizing store equipment functionality can help retailers reduce IT costs. Outsourcing IT operations to wholesale and retail data centers stood at 16.3% in 2012, and is expected to grow significantly as cloud traffic increases to an estimated 69% of total data center traffic by 2017. While internal IT cost savings are valuable, larger cost reductions can be realized by helping other business units identify unnecessary spending.