SJSU SLIS Journey to Excellence A Four-Year Vision
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1. The document outlines a four-year vision for San Jose State University's School of Information to become the best international Library and Information Science school through strategic planning, team building, securing alternative funding, strengthening communication, and global outreach. 2. In year 1, the focus would be on planning, team building, and developing a re-accreditation plan. Year 2 would implement re-accreditation and support faculty development. 3. By year 4, the vision is for the school to have a global student presence through bilingual programs, a global alumni network, and leadership in LIS distance learning research through an online portal and continuing education programs.
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SJSU SLIS Journey to Excellence A Four-Year Vision
- 1. 1 SJSU SLIS Journey to Excellence A Four-Year Vision Jesus Lau jlau@uv.mx San Jose State University San Jose, CA, March 1st , 2010 9:45 – 10:15
- 2. 2 Imagine… the Best • The best international LIS school – Outstanding funding levels – Strongest LIS distance education research program • The best faculty • The best LIS programs • The best place to work
- 3. 3 Foundations • Distance LIS learning approach • University in innovative terrain • Large SLIS student population • Faculty and staff that have accepted change as part of their work
- 4. 4 • Strategic plan: Best direction to grow • Explore and assess international educational marketplace • Faculty and staff team building • Develop re-accreditation plan • Strategy to secure alternative revenue • Student community building: strengthen communication channels Year 1 – Planning and Team Building
- 5. 5 Year 2 – Re-Accreditation • Meet ALA re-accreditation requirements • Faculty development: support and encouragement • Attract best students locally and abroad • Technology-driven education process • Market and strengthen global positioning • Advocacy: internal and external
- 6. 6 • Lead in LIS distance education • Robust PhD program • Contribute globally with SJSU SLIS distance education best practices • Edit key publications to advance the School’s position among LIS schools • Professional association visibility Year 3 – Consolidate Efforts
- 7. 7 Year 4 – • Global student presence • Bilingual graduate programs • Global alumni community • LIS distance learning research leader • LIS distance learning portal • Strong online continuing education program • Adequate funding to support School development The Best Distance SLIS
- 8. 8 Four-Year Integral Approach • Students • Faculty • Staff • Funding • Research • Technology • Communication at all levels • Marketing and advocacy • Re-accreditation
- 9. 9 McDonald’s: • Sell a customized educational product • Price locally • Have omnipresence along local services • Undertake integral approach • Speak their language • Create joint ventures with local institutions International Strategy
- 10. 10 National Growth Strategies • Innovate programs to meet US needs • Create a flexible curricula • Meet changing needs of students • Enter traditional and new markets • Increase international course credits • Attract faculty from key fields • Increase communication and human touch
- 11. 11 Conclusion • Lead with consensus • Close ties with faculty and the University • Continuous communication with students • Seek and take opportunities to meet the School / University vision • Position the School to be the best • Final destination: Excellence
- 12. 12 References • Pictures. Retrieved February 19, 2010, from Deviant Art: www.deviantart.com • Flock Concept. Retrieved February 19, 2010, from The Free Dictionary: www.thefreedictionary.com/flock • Diamond. Wikipedia. Retrieved February 19, 2010, from http://en.wikipedia.org/wiki/Diamond
Editor's Notes
- Thanks for being here Thanks also for inviting me to take part in this selection process. Diamond – Excellence analogy – Mineralogy Carbon atoms Crystal – Diamond lattice Superlative Physical qualities Strong covalent bonding betweens its atoms Highest harnest, Thermal conductiviy of any bulk material Industrial application in cutting and polishing High optical dipersion – Disperse light of different colors Most popular gemstone 25-70% age of the earth – 1 – 3.3. billion years Discovered in India 3.000 to 6,000 years in some rivers Can be produced syntetically Large, flawless diamond – Paragon Mineral harness in values of 1-10 gets 10 It can only be scratched by another diamond Few places have them: Australia, Central and South Africa, Canada and Brazil King of Spain $24 million dollars for a blue one, reach prices of 10 million dollars Antwerp – Diamond capital
- Faculty – Best skills, knowledge, and ethics to work Best LIS – Best students, Relevant programs, graduates that change the communities and organizations they work for Best Int LIS – Attend international markets: Spanish community, China Funding levels – To acquire technology, software, to attract students, faculty and staff development Research – To have a niche field, like distance education Best place to work – Organizational environment to grow, work, come to work to enjoy what you do
- Visited 4 library schools in a month, one calls itself iSchool but does not have any distance courses Meta analysis of research conducted during 10 years, concludes that online education gets better learning results Silicon Valley, a place of innovation and creativiy The merging of the publich library with the university library – King – A good example LIS Students – Largest LiST enrollment, with students from 15 countries Faculty and staff – Transforming the school program into fully online programs is an excellent sign of change
- Crucial step, identify what, and how can be done in the short, medium and long term Explore and identify potential markets: Eastern Europe, LAC, China Team building - A vital process to anchor any future development: Several examples in nature, geese, align, support, protect, gain speed, cover more ground Work strategically on the re-accreditation plan, long process and time-consuming Enhance human virtual and face to face interaction, virtual warmth
- Evaluate and assess all the academic elements: identify well objectives / learning outcomes, conditions to accomplish them, Search also for quality, follow WISE (Web-based Information Science Education) group Faculty and staff are pillars of any success, need for aligning the reward system, within university principles Identify and operate channels to identify them Invest in technlogy, software and equipment fo support the education platform and learning communication Marketing: determine well the educational product / service that require the student/community, strategy to gain learners and communication with them Identiy the customer, keep the customer and to satisfy the customer Four P´s (Marketing mix) Product, Price, Place and Promotion Marketing is a strategic planning work Advocacy: my experience with BiV and USBI VER Work to overcome bureacracy, legislation
- Lead also in quality, and menu of programs Work to overcome the legislative limitation, opportunities and challenges to have a more qualified faculty If distance education is identified as a strategic, to contribute globally with best practices Publish key publications along this subject, can be from outside academics Have a leading participation in association, use their forums for visibility: ALA, SLA, IFLA, my interest in running for IFLA Presidency
- Reaching the end of the 4 year journey If the school rolls out the strategic plan, gain a truly international student enrollment Have programs in some major relevant languages Human touch, have a well- established system of communication and service follow up of students Twitter – Mexicana – Metasearcher LANIC, have a strong portal, good content Offer relevant courses, workshops, learning materials – Example Bill and Melinda Gates, MLAS Funding, vital in current economic situation Comes with a good product and good marketing – Fund raising requires planning
- Holistic approach Students – Center all actions on them Attend faculty needs Staff – Good, example of Linda Have an open eye for opportunities of funding Research most difficult, takes time, hire external researchers Fluid communication Four P´s – Product, Price, Place and Promotion – Read your accomplishments in the website Attend systematically the re-accreditation process
- Mac – Mixed feelings CNN, Starbucks, Microsoft, Car makers, etc. Local touch Price – It is a key factor, currency management If this is the choice: call center, grants for developing countries, Not only translations but adaptation of programs and services Join efforts with local schools, set up join programs
- The USA. The main market, largest The more sophisticated – Flexible approaches to take courses Polarized needs, both ends: standard LIS education and new information fields Holistic approach with faculty expertise: computing, art, sociology, etc. Offer especific channels of communication to USA students / market
- Let the school become a flawless diamond, with no imperfections, so that it becomes a paragon: a perfect dimond Collective approach, group decision-making Communication Constant communication Have a radar approach to spot opportunities Follow and consolidate the school, rely on its current strenghts Become the OCLC in Distance education A journey of four years to consolidate the school into a paragon: Flawless diamond, strong. Let´s consolidate San Jose the capital of distance LIS education / like Antwerp, the diamond capital