This document provides an introduction to political marketing, including definitions of marketing and political marketing. Political marketing refers to how political elites use marketing tools and concepts to understand, communicate with, and achieve goals with their political audiences. It explores political behavior from a strategic perspective and considers campaign strategies, branding, messaging, and polling. The document then outlines various functions of political marketing, including developing the political product, distributing information, managing costs, communication, fundraising, campaign management, and managing internal cohesion. It concludes by discussing different approaches to political marketing and common political marketing activities.