2. Explanation
• A Media Analysts job is firstly to analyse as much information as
possible, which would benefit their client, after this they advise
the client on what they can do to improve in the media industry
based on the research that the media analyst has conducted.
• Media analysts do this by conducting market research through
surveys, reviews, speaking to people in the industry and
communicating with clients.
3. Different roles of the job
• Some of the most important roles for a media analyst include:
Audience analyst: Audience data, such as popularity ratings, social media engagement measurements,
and traffic to the website, is examined by audience analysts to identify patterns, trends, and information
that would benefit content planning, programming choices, and identifying suitable demographics for
advertising. Audience analysts focus on understanding the demographics, behaviours, and preferences
of media consumers.
Social Media Analyst: Social media analysts track audience engagement, audience opinions on brands,
and social media trends. Social media analysts concentrate on monitoring and analysing social media
patterns. Key performance indicators such as likes, comments, shares and growth of accounts are
monitored using analytics tools, and the information gathered can be used to plan social media strategy,
creation of content, and organisational logistics.
Data analyst: Large amounts of information are collected, analysed and examined by data analysts to
provide media companies information that they could use to gain the competitive advantage over
companies. Data analysts identify trends, media patterns and patterns of data related to consumer
activity, how engaged content is with consumers, how effective adverts are with consumers, gaps in the
market using data, and they can forecast what is likely to happen in the industry. Monitoring and reporting
tools are used by data analysts to efficiently share knowledge with clients so they can identify smart
decisions to make in the media industry.
4. Responsibilities for media analysts
• Media analysts oversee collecting, analysing, and interpreting data from
different sources with the goal of providing companies in the media
industry crucial insight and recommendations on what steps to take. To
understand audience behaviour, trends in the market and competition,
media analysts collect consumer data, conduct market research, and
analyse the success of media content. Media analysts observe patterns
and trends as well as quantitative methods like surveys and qualitative
research methods like focus groups. This gives media analysts the ability
to identify opportunities for strengthening company strategies, focusing on
audience demographics, and maximising return on advertising investments
to companies to make them profitable.
5. Qualifications
and skills needed
Beginning positions as a media analyst typically require an undergraduate
degree in an appropriate field, such as business, media studies, marketing,,
advertising, statistics, or finance.
Skills needed are, analytical skills this skill is needed as media analysts deal
with a lot of data and must analyse it regularly, media knowledge is a must as
media analysts must be able to identify different company strengths and
weaknesses as well as have experience identifying patterns and trends of the
industry. and attention to detail this is because media analysts must always
understand the industry and how to judge it as well as being able to explain
what certain trends mean to be able to discuss strategy with clients.
6. Who do media analysts work with
• Media analysts mainly work with clients as they are the role that
speaks to the clients and tells them media facts to ensure that
they have a good understanding of the industry and current
affairs and that they can know what sensible decisions should
be made when starting a media project.
