This document discusses political communication. It defines political communication as the process by which leaders, media, or citizens use language and symbols to influence political views, attitudes, and behaviors. It identifies the key players in political communication as leaders, the public, and the media. It also discusses how politics is mediated through media platforms, how technology has become central to political communication, and how political communication has become globalized. Finally, it notes political communication can be used for both good and evil purposes.

2. Presented By:
Nadia Naseem
17061716-004

4.  Definition of Political Communication.
 Key Players.
 Politics Is Played On a Media Platform.
 Technology is a centerpiece of Political
Communication.
 Political Communication has Gone Global.
 Political communication Can be a Force of Good
And Evil.
 Define politics

5. What is Politics?????
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7. Politics is “a process whereby a group of people,
whose opinions or interests are initially divergent,
reach collective decisions which are generally
regarded as binding on the group, and enforced as
common policy” (Miller,1987, p. 390).
Politics is the process by which groups of people
make decision.

8. Quotation About Politic:

9. What is Political
Communication?
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10. Political communication is the process by which
language and symbols, employed by leaders, media, or
citizens, exert intended or unintended effects on the
political cognitions, attitudes, or behaviors of
individuals or on outcomes that bear on the public
policy of a nation, state, or community.
Political communication is a subfield of
communication and political science that is
concerned with how information spreads and
influences politics and policy makers, the news media
and citizens.

11. Key Players:
Political
Communication
Involves Three Key
Players

12. Leaders
Public
Media

13. There are different perspectives on which of
these groups exerts the greatest impact.
Scholars argue that under different
circumstances, leaders, media, and the public
have the strongest influence.
In most political contexts, all three influence
agents—elites, media, and public—interact
in complex ways.

14. Leaders:
One view is that elite leaders exert a
preeminent impact on opinions and
policy.
Media:
It emphasizes that the media—both
news and entertainment—exert a
preeminent effect on the conduct of
politics.
This viewpoint notes that the news media’s choice of
issues, and the way they frame the news, can influence
Leaders and Public.

15. Public:
A third viewpoint argues that the public calls the
shots.
In order to get elected and reelected, leaders have
to be responsive to their constituents,
implementing polices that the average voter
supports (Hurley & Hill, 2010).

16. Politics Is Played on a Media Platform:

17. The mass media mediate between citizens on the
one hand and the institutions of government on the
other. Jesper Strömbäck and Lynda L. Kaid (2008).
you’re not buying news when you buy a newspaper.
“You’re buying judgment”
(Haberman, 2012).

18. Media are our primary points of access to politics . . .
and the place for political encounters that precede,
shape, and at times determine further bodily
participation.
This view understates the role communication plays
in contemporary politics.

19. Technology is a centerpiece of
Political Communication:
Although technology has always played a role in
politics, it wields more influence today than ever
before. There is a greater volume of political
information, more instant communication between
leaders and followers, and more opportunities for
voters to exert control over the message.
(Johnson, 2011).

20. The technological revolution has had two major
influences. It has vastly increased the supply of
information, with conventional media, websites
galore, blogs, and politically oriented social media
posts offering a plethora of facts and opinions about
politics. Technology has also greatly expanded
choices, with a wealth of sources and channels
available to people.
(Bennett & Iyengar, 2008).

21. Political Communication Has Gone

22. “If you want to free a society, just give people
Internet access”
Ghonim (Wright, 2011, p. 27).
The Internet is a technological platform that facilitates
direct interaction between the communicator and
message receivers.
(e.g., Sundar & Bellur, 2011).

23. Political communication Can be a
Force of Good And Evil:
Like all weapons of influence, political
communication can be harnessed for positive and
negative purposes.
It can also malevolently access the spectral
figments of human prejudice, playing on dark
fantasies of gloom