Policy Lab
Tools & techniques
Work in progress 16th Dec 2014
Tools we have
been using
Workshop
prototyping
Road
mapping
Collaborative
workshop
Co-designChallenge
setting
Systems
mapping
User journey
mapping
EthnographyPersonasHopes and
Fears
Visioning
workshop
Service
blueprinting
Visioning
workshops
help teams
build a
shared view
of the policy
area
Tools & Techniques
Discover: Setting scope
Hopes and
Fears help teams
develop a shared
vision
Tools & Techniques
Discover: Setting scope
‘Personas’ are
used to represent
different end users
Tools & Techniques
Discover: User’s experience
‘Design ethnography’
builds insight by shadowing
users or spending time with
them discussing their lived
experience in real contexts
Tools & Techniques
Discover: User’s experience
‘Journey mapping’
looks at a service
from a user’s point
of view
Tools & Techniques
Discover: User’s experience
Systems mapping
and ‘Touch points’
mark the physical
interactions with a
service
Tools & Techniques
Discover: Areas for improvement
‘Challenge cards’ are
used to build a shared
understanding of a
problem
Tools & Techniques
Define: Challenges
Co-design workshops
enable different people to
come together and share
ideas
Tools & Techniques
Discover: Opportunities
Rapid ideas generation is
a quick fire technique for
teams to co-create new
ideas
Tools & Techniques
Develop: Policy ideas
Collaborative
workshops help
teams generate
shared
ownership and
actions
Tools & Techniques
Develop: Priorities
‘Table top prototyping’
helps visualise a service to
quickly test assumptions
Tools & Techniques
Develop: Prototypes
Service blueprints reveal the
intended service delivery
across different channels e.g.
digital, face to face, print.
Tools & Techniques
Deliver: Blueprints
Road mapping helps build a
shared plan of action using
visual assets and milestones
Tools & Techniques
Deliver: Roadmapping
The Policy Lab is funded by departments for departments, we are a small team
supported by departmental secondees and external experts. We are part of the
Government Innovation Group, working with the Cabinet Office’s Open Policy
Making Team and the Policy Profession Support Unit.
Demonstration projects: Home Office, Surrey and Sussex Police, Ministry of Justice
and HMRC & DWP. Lab Light projects: Deputy Prime Minister’s Office, Cabinet
Office Horizons Scanning team, GO Science, DWP and Departmental Policy Schools.
Design industry experts: Uscreates, Innovation Unit, Livework, Nonon, RedFront,
Sea Communications and Public i. Events: Civil Service Live, Institute for Government.
Advisors, friends and partners: MindLab, GDS, Design Council, Nesta, and RSA and
All Party Parliamentary Group on Design and Innovation.
Policy Lab team: Paul Maltby, Dr Andrea Siodmok, Beatrice Andrews, Cat Drew and
Lisa Graham. AHRC Research Fellow, Dr Lucy Kimbell.
With thanks to
Lab partners, friends
and industry experts
[16 December 2014]
Policy Lab UK
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Policy Lab - tools and techniques