The document discusses innovative approaches in policy making through design ethnography, customer journey mapping, and speculative design, emphasizing human experience within complex systems. It underscores the importance of experimentation in government, fostering agility in response to emergent data and addressing evidence gaps. The focus is on a people-centric approach, supporting both long-term outcomes and immediate learnings across multiple fields of opportunity.

1. The Art of the
Possible
@andreasiodmok
@policylabuk

2. Design ethnography Data visualisation
Customer journey mapping Styles of intervention
Storyboarding Policy canvas
Personas Speculative design
Co-design Evidence safaris

3. Experiments in policy making

4. Designed around
people’s experience
and behaviour

5. In complex systems

6. We sit on the edge
We experiment with
new approaches here.
If they prove to be
valuable we bring them
into Government and
support their more
widespread use in
departments.

7. Innovation in Maritime
Using Speculative Design

15. FuturesEvidence
Divergent thinking
Imaginable Deliverable

16. Solutionism
Imaginable Deliverable

17. Exploration
Imaginable Deliverable

18. Mystery AlgorithmHypothesis Heuristic
Mystery-heuristic-algorithm
Imaginable Deliverable
Adapted from Professor Roger Martin, Rotman Business School

19. A people-centric experiential perspective
Intrepreneurial / whole system mind-set
Multiple ‘end games’ or ‘fields of opportunity’
Uncertain future / many possibilities
Agility to respond to emergent data
Non-linear - zooming in and out
Expanded system-view of interventions
Gaps in evidence base require experimentation
Change is multiple points over time
Professional policy-makers as stewards
Responsive innovation

20. Future state
3rd wave field of opportunity
Current
Situation
Macro scaffolding
Committed to the
long term outcomes
as well as the short
term learnings
1st wave field of opportunity
2nd wave field of opportunity
Micro actions
Fields of opportunity